- Morgane Gould (CEO of Gould & Co and chairman) 

- Solène Herrgott (Strategy Marketing Manager)

- Marion Hanot (Project Manager) 

- Anne-Charlotte Reynaud (Designer and secretary)

- Julien Chevrier (Intern)

- Michel Speak (Communications Coach) He was unable to attend to this meeting and sent his apologies.

-  Logotype: Review the actual logotype of the company 

- Values: Emphasize the main values fois the brand we want to show through the new identity

- Ideas : Brainstorm about how we could improve Gould & Co

- Logotype: Propositions of how the logotype could be improved through simple and geometric shapes. How we could play with colors to make the logotype more catchy. Grab more customer with a new identity. Anne-Charlotte Reynaud will propose several concepts for the next meeting.

- Values: Promote the values of the brand; high quality, authenticity and family, through the graphic charter. The main value which had to be highlight through the new identity is Family.

- Ideas: Some interesting ideas about how we could develop our company in the long run, such as 3D printed garment to improve the quality of the coat. In the short run, we could start with applying the logotype on the new collection of garment if the new identity is set up on time.

Any other business:
Think about a slogan which could be gathered to the advertising campaign. Solène Herrgott will be in charge of the publicity.

Date of next meeting:
The next meeting will be held on the 4th April.