Brand Management W10 Red Bull Vs Dettol_ 11 by Shala Ahmed https://padlet.com/shala_ahmed/BM_W10_11 Case Presentation en-us 2017-05-10 12:24:55 UTC 2026-02-24 17:34:19 UTC hello@padlet.com Brand Extendability Scorecard shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986577 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986577 Q5 When thinking of a new extension for each brand, apply the three Cs:Consumer: is there a consumer need?Corporate: is there a solution the brand can create?Competitive: is it relevant for the brand to create this solution/product? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986578 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986578 Q4 Is there a brand fit? Refer to brand extensions guidelines from academic research. shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986579 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986579 Q3 Consider applying Brand Extendibility scorecard to help you decide. shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986580 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986580 Q2 Have they utilised line extensions, category extensions or both? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986582 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986582 Q1_Think about the key attributes of the parent brand – do these relate to extensions? shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986583 1. ]]> 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986583 shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986584 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986584 shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986585 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986585 Dettol Website shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986586 http://www.dettol.com.au/products/]]> 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986586 Red Bull History shala_ahmed https://padlet.com/shala_ahmed/BM_W10_11/wish/170986587 https://www.youtube.com/watch?v=ggEyE-IIPtA]]> 2017-05-10 12:24:55 UTC https://padlet.com/shala_ahmed/BM_W10_11/wish/170986587