My grand padlet by Bello Mello

Week 5 - Advertising Research for Copywriting

gebotkenot359 — 2024-07-02 10:04:45 UTC

The lesson involves understanding how advertisers conduct their research in order to strategise their marketing tactic, as a subset of marketing research. It answers questions like what type of ads, what to test, how long do we test, what are the challenges, what is the best approach and entails research approaches that caters for psychology, sociology, economic factors and other perspectives.

Week 6 - Big Idea in Advertising

gebotkenot359 — 2024-07-02 10:08:32 UTC

Having a good big idea in important in marketing as it serves as a foundation to a planning creative idea. It makes sure that the advertisement ends up looking good, cohesive, engaging and attractive. It also targets a specific audience in the market, therefore increases the efficiency of the product.

Week 7 - Writing Styles for Ad Copywriting

gebotkenot359 — 2024-07-02 10:13:07 UTC

This week's lesson dives into the tones in copywriting and how we can develop our styles when we produce one. It is of the utmost importance that we do our study and research of different copywriting examples so we can find our signature technique. Body copy is known as the main text in ad, therefore it must pique interests to weld the brand into readers' minds. We discovered the techniques used by other copywritiers

Week 8

gebotkenot359 — 2024-07-02 10:15:17 UTC

We learned about using Radio as a way of communication and advertising method, particularly the mechanics of writing for radio ads. It is important to prepare a script and have a strong basis and idea in prder for it to be effective. The language, intonation and content plays a big role as well.

Week 4

gebotkenot359 — 2024-07-02 10:18:01 UTC

Getting to know what is copywriting, how it is made, the structure and the elements in a body copy. Example the headline, subheadline, body cooy, cta (call to action) and other elements such as logo, slogan and taglines.