The scientific study of dreams is called oneirology. The perceived events in dreams are generally outside the control of the dreamer, with the exception of lucid dreaming. 

Dreams mainly occur in the rapid eye movement (REM) sleep stage. Here, brain activity is high and resembles that of being awake. 

They can last from 30 seconds-30 minutes 

Most dreams are forgotten- average person has 3-5 dreams per night

• dreams assist in memory formation 

• problem solving and creativity 

• Training evolutionary survival strategies 

• … or simply are a product of random brain activation

Adverts have always used the marketing strategy of persuading you to buy a product by making you think you need it. Creating the illusion that their products will magically make their lifes so much better.

Body image is a struggle that many high school and college students deal with, and this can lead to eating disorders and unhealthy dieting behaviors. Constant exposure to Instagram models and photoshopped pictures can distort one’s idea of an attainable body. Studies show that 58 percent of college-aged girls have a goal weight they wish to achieve and that the media can influence their perception of what is attractive. However, the women represented in the media, like Instagram and television, only make up five percent of the population. The look that many girls try to achieve is highly unattainable.