https://padlet.com/Alfreedom/h4vyr9108xzv8f21 Media theorist Andrew Goodwin identified a number of conventions seen in most Music Videos which can be summarized into 7 features to observe. en-us 2021-10-25 02:35:04 UTC 2022-03-21 02:44:26 UTC hello@padlet.com https://padlet.net/icons/png/1f929.png Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840391709 Ariana Grande’s music video for Focus features typical conventions found in most pop music videos. It’s a performance-styled video featuring mainly Ariana Grande and backup dancers as she moves to the beat of the song with quick and fast-paced dance moves. It includes many close-ups of her face while singing and is visually striking as it’s set in an empty space with lighting props.]]> 2021-10-25 02:37:51 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840391709 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840391971 Depending on the genre, it’s expected for a music video to follow stereotypical genre conventions in order to visually categorize what genre of music the music video falls under.]]> 2021-10-25 02:38:00 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840391971 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840392930 What you can visually see in a music video can either reflect or juxtapose the lyrics being sung, emphasizing the lyrics and the artist’s interpretation of its meaning.]]> 2021-10-25 02:38:30 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840392930 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393228 Similar to there being a link between the lyrics and visuals, a music video can be able to sync up to the beat of the music or emphasize the beat in some way, making the viewing easier and smoother.]]> 2021-10-25 02:38:40 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393228 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393463 Music artists represent a brand that their the face of, meaning that they have to be able to promote their music using their appearance. Artist close-ups and how they’re portrayed in a music video can also establish a trademark.]]> 2021-10-25 02:38:47 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393463 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393659 Like how artists represent a brand, throughout their work having motifs or themes that symbolize their brand and trademark gives them promotional benefits and ways to connect with their audience.]]> 2021-10-25 02:38:54 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393659 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393968 Music artists in their videos often make eye contact with the audience, forming a type of relationship with them as they may feel like the artist is personally addressing them.]]> 2021-10-25 02:39:03 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840393968 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394210 Women are typically seen as easy to commodify. Music videos take advantage of this by objectifying them through different shots and angles of their body. This is as sexual media is often easy to sell to larger, particularly male, audiences.]]> 2021-10-25 02:39:11 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394210 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394468 Intertextual references give the audience the chance to make an association, furthering their interest in the video and the artist’s marketing making them able to engage with it more as they may recognize what the reference is.]]> 2021-10-25 02:39:20 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394468 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394988 Iggy Azalea makes heavy references towards the 1995 movie Clueless her music video for Fancy. She does this through costuming and styling, setting, as well as general aesthetics. By establishing an already existing beloved movie, it draws those who are a fan of Clueless to further engage with the video.]]> 2021-10-25 02:39:37 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840394988 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840395718 Bruno Mars’ music video for 24K Magic is a good example of the “male gaze” as while it isn’t a music video from a female artist, Bruno Mars still uses female dancers and actors as central focuses in some of his shots. In these shots, the attention is on the female’s body as it features close-ups and scenes only showing the female’s body.]]> 2021-10-25 02:40:01 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840395718 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840396264 One Direction’s music video for Night Changes is an extreme example of this as it’s filmed in the perspective of the date in the video, therefore putting the audience in that place. This makes the initial viewing more personal as the audience feels like the different members are directly singing and motioning towards them.]]> 2021-10-25 02:40:19 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840396264 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840398182 Melanie Martinez has a clear branding and aesthetic that every music video she produces follows. In Pity Party, we see many of these elements as she’s well known for using pastel colors, her two-toned hair, innocent and childish imagery while having a sinister undertone. The music video also includes the character of “Crybaby” which is a recurring character seen in many of her music videos from the Crybaby album.]]> 2021-10-25 02:41:17 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840398182 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840398726 The music video for ...Baby One More Time by Britney Spears features many close-ups of her face as well as wide shots of her dancing. This is so that we can associate her face and what she looks like to her song and the features within them.]]> 2021-10-25 02:41:33 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840398726 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840399087 Michael Jackson is well known for his choreography and dancing, which is evident in his music video for Bad. In the video, we see Michael and a group of backup dancers dancing to the beat of the song. There are parts where they clap and move in tune with the beat, making the video satisfying to watch and smooth.]]> 2021-10-25 02:41:46 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840399087 Alfreedom https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840399602 In Blur’s video for Charmless Man, the lyrics talk about a “charmless man” and describe what he’s like and what he does. In the video, they show the character being sung about and emphasize his high societal status but also ironically how pathetic he is as he runs away from the band.]]> 2021-10-25 02:42:00 UTC https://padlet.com/Alfreedom/h4vyr9108xzv8f21/wish/1840399602