https://padlet.com/morganhuber11/h44kmzpvaiz8 This presentation discusses Macy's sweet holiday commercial and how it uses specific styles of persuasion to appeal to consumers. en-us 2017-09-08 14:10:29 UTC 2017-09-08 14:40:54 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Doubleheart.png morganhuber11 https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185879848 https://www.youtube.com/watch?v=PDonPiUV07E]]> 2017-09-08 14:20:04 UTC https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185879848 morganhuber11 https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185880702 This laconic 90-second commercial, used to advertise Macy's Thanksgiving Day Parade, is silent but powerful with its imagery and emotion. While he utters no words, the inflatable Santa Claus is the spokesperson, as he is used for symbolism. His reputation as a beloved and trustworthy character allows him to be a credible source, especially in the eyes of children and families.]]> 2017-09-08 14:21:39 UTC https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185880702 morganhuber11 https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883149 Macy's Old Friends was aired on TV from October to November of 2016. Due to the friendly and charming feel of this commercial, this ad was most likely targeted to families and the elderly. A series of clips show a boy attending the Macy's Thanksgiving parade until he grows up and becomes too old and frail to go to the parade himself. The inflatable Santa, who misses his old friend, leaves the parade to visit him at his house. The theme of nostalgia and lifelong friendships could appeal to almost any audience, allowing it to attract consumers of various backgrounds.]]> 2017-09-08 14:26:41 UTC https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883149 morganhuber11 https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883236 This commercial was used to promote the Macy's Thanksgiving Parade, which is perhaps why it used nostalgia to appeal to audiences. Nostalgia is often connected to Thanksgiving and Christmas, so an inflatable Santa was used to represent this event and get consumers excited for the holidays.]]> 2017-09-08 14:26:54 UTC https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883236 morganhuber11 https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883475 As it was mentioned earlier, elements such as nostalgia and lifelong friendships were used to persuade audiences to attend the Macy's Thanksgiving Day Parade. Therefore, the advertisement was brief, sweet, and merry. Because of the broad range of audiences who might be watching this ad on children, the people behind this commercial were wise to make it simple and easily capable of appealing to most, if not all potential consumers.]]> 2017-09-08 14:27:28 UTC https://padlet.com/morganhuber11/h44kmzpvaiz8/wish/185883475