https://padlet.com/hannahmckamie/h2w50z2mlu4d Sales Promotion en-us 2018-04-09 03:38:23 UTC 2024-06-01 02:59:02 UTC hello@padlet.com hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249871495 2018-04-09 15:36:23 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249871495 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249872472 Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.]]> 2018-04-09 15:37:41 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249872472 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249873119 (Clow & Baack, 2016)]]> 2018-04-09 15:38:31 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/249873119 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250463811 This Starbucks ad was very effective. 
Starbucks will create half price frappuccio's during happy hour at 5 pm to 7 pm on weekdays several times throughout the year. This incentive or sales promotion is an example of a price-off. In our book on page 349 it says that, a price-off is a temporary reduction in the price of a product to the consumer (Clow & Baack, 2016).  This promotion strengthens the relationship of the brand, because it allows consumers to buy Starbucks at half price. Many customers become loyal to Starbucks, and will continue to buy products even after the half price sale. ]]> 2018-04-10 19:29:11 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250463811 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250467408 Starbucks has placed different types of Sales Promotion across the country and other nations with hopes of motivating more customer to purchase, especially in times of economical hardships where people are less likely to purchase. The coffee company uses all kinds of different sale promotions.
Cite: http://natmar124.blogspot.com/2011/10/ch-18-sales-promotion-and-personal.html]]> 2018-04-10 19:38:12 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250467408 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250472741 2018-04-10 19:53:02 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250472741 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250474006 Starbucks offered any of their breakfast sandwiches for $ 2 when purchasing a regular cup of coffee last week. Customers in Seattle, Miami or Chicago who have bought something in the morning at Starbucks were able to buy any cold drink for $2 after 2 pm (Premium). Sampling is another form of promotion that Starbucks uses. For instances, the coffee company gave away free coffee or samples of their new petites. Also, "Happy Hour" is where a specific drink is offered for half of its original price. Coupons or " Buy one and get one FREE" are frequently used tactics at Starbucks as well.

Cite:
http://natmar124.blogspot.com/2011/10/ch-18-sales-promotion-and-personal.html]]> 2018-04-10 19:56:34 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250474006 hannahmckamie https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250477642 Advantages regarding price-offs on page 350 in our book: 
-Stimulate sales
-Encourage product trial
-Encourage brand switching
Disadvantages: 
-Negatively impacts profits
-Encourage price-sensitivity (biggest one in my eyes)
Negative impact on brand image
(Clow & Baack, 2016)]]> 2018-04-10 20:07:52 UTC https://padlet.com/hannahmckamie/h2w50z2mlu4d/wish/250477642