https://padlet.com/000087948/h1scg32wpvyo en-us 2016-11-15 18:56:46 UTC 2025-11-06 02:45:28 UTC hello@padlet.com 000087948 https://padlet.com/000087948/h1scg32wpvyo/wish/137866564 Customer relationship marketing (CRM) is a business process is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. It allows businesses to develop long term relationship with old and new customers while helping streamline corporate performance.CRM incorporates commercial and client-specific strategies via employee training, marketing planning, relationship building and advertising.]]> 2016-11-15 18:58:04 UTC https://padlet.com/000087948/h1scg32wpvyo/wish/137866564 000087948 https://padlet.com/000087948/h1scg32wpvyo/wish/137872175 Markets have become more competitive, marketing companies seek to attract customer by building strong relationships so that customers are ‘retained’ i.e. you keep hold of your customers.]]> 2016-11-15 19:09:40 UTC https://padlet.com/000087948/h1scg32wpvyo/wish/137872175 000087948 https://padlet.com/000087948/h1scg32wpvyo/wish/137891089 Starbucks came up with an idea of loyalty cards, which is really easy to join. All the customer needs to do is set up an account using their Starbucks. By doing that 
customers will earn a Star each time they shop at Starbucks store. These stars add up to earn you exclusive Starbucks rewards, like free drinks and more. The more stars the individual collect, the more rewards they earn.Starbuck’s app makes their loyalty program more interactive and more effective. It is easy to see how many “stars”  customer currently have, as well as make payments or even find a Starbucks location.
The aim of this idea is to give more of what costumers love for free. This shows that the relationship between the customers and them is becoming stronger as they try their best in order to improve their services and come up with ideas which will have positive impact on them as well as their costumers. The customers will shop more as they know they will earn exclusive rewards which means that Starbucks income will increase as well

]]> 2016-11-15 19:50:40 UTC https://padlet.com/000087948/h1scg32wpvyo/wish/137891089 000087948 https://padlet.com/000087948/h1scg32wpvyo/wish/137933163 The customers have the opportunity to tell Starbucks what they expect from them, as Starbucks believe that they know better than anyone else what they want from Starbucks. Starbucks came up with this idea as they want to hear what they costumers want. By visiting that website, the individuals can share their ideas, tell them what they think of other people's ideas and join the discussion. Starbucks as a company is read to hear them ideas and make them happen in order to satisfied their costumers.]]> 2016-11-15 22:38:02 UTC https://padlet.com/000087948/h1scg32wpvyo/wish/137933163