我的华丽 的 padlet by YuHang Chen https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak 天才之作 en-us 2020-10-19 08:45:21 UTC 2024-10-14 19:10:32 UTC hello@padlet.com 1 chenyuhang05012001 https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840326078 Advertising is an important part of Coca-Cola's marketing strategy. According to the survey: 82.2% of consumers' brand recognition of Coca-Cola is obtained through advertising.

In the creative expression of advertising, the elements representing Chinese culture have been fully excavated and used. Since 1999, Coca-Cola has launched the "Windmill" advertisement for the Chinese New Year.

In the creative performance of advertisements, we make full use of "star endorsements" to communicate with target consumer groups.

In 2001, two advertisements of the "Live It Really Wonderful" series showing the spirit of "Never Say Never, Strive and Enterprising" of the Chinese national football team were broadcast on TV stations across the country. Before the World Cup, Li Tie held up a glass bottle of Coca-Cola filled with the countryside in one of his Coca-Cola TV commercials. At the same time, he used the slogan "Wherever is home" to subtly combine the brand personality of Coca-Cola with the spirit of the Chinese team. Together, Coca-Cola has established good satisfaction in the minds of the audience.

Through the interaction between the mass media and the Internet, Coca-Cola maintains the continuity and consistency of online and offline advertising, thus highlighting the effectiveness of media integration.

In addition to regular advertisements on TV, newspapers and outdoor billboards, Coca-Cola also has a series of effective POP advertisements in retail outlets. Coca-Cola’s POP advertising products mainly include: trademarks (brand stickers), posters, price tags, promotional tags, cold drink equipment stickers, and menus, etc. The full and reasonable use of advertising supplies in the point of sale and the correct delivery of product information to consumers can effectively stimulate consumers' desire to buy, thereby establishing a good brand image.

Sponsor the Olympic Games. From the day when Coca-Cola began sponsoring the 9th Amsterdam Olympic Games in 1928, to the 27th Olympic Games held in Sydney in 2000, Coca-Cola participated in every Olympic event.

Promotions for consumers
1. Free tasting.
2. Special sales.
3. Incremental packaging.
4. Joint promotion.]]> 2020-10-19 09:06:03 UTC https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840326078 2 chenyuhang05012001 https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840328135 Advantage
Goods are physical goods make up of large of most countries production and marketing efforts. Each time of the year company’s market number of caned, frozen food products, cars, television, and machines are stronghold of the modern world.

As economic advance or develop the growing proportion of there activities get focus on production of services, for instant USA economy consist of seventy-thirty services to good mix. Services for instant include working in airlines, hotels, banks, doctors, and software programmers. Many market consist of both offering of service and goods for instant fast food company offer both service and goods

The physical characteristic of Coca Cola is to focus on the needs of the customers, and get into the market to listen or observe the customers. Coca Cola wants to process the world view and focus on its place in market every day.


· Coca Cola’s large product portfolio is also one of its key strengths. It has a large array of brands and products. 20 of its brands are billion dollar brands generating more than a billion in annual revenue. 18 of these are available in low calorie or no calorie options. The demand for health friendly products has grown in the 21st century and so Coca Cola has grown its range of health friendly beverages.


Patents, copyrights and trademarks:


Coca Cola owns several patents, copyrights and trade secrets apart from know how and technology. The know how and technology are related to Coca Cola’s products and processes as well as design and packaging and other equipment used in its business. It has licensed some of these technologies to its suppliers. The secret formulae of its soda beverages are also an important source of competitive advantage for the brand.

]]> 2020-10-19 09:07:13 UTC https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840328135 3 chenyuhang05012001 https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840329208 Lack of innovation, need to improve the taste of new products and most Chinese prefer sweet, so Coca Cola's recent diet Coke has no merit in taste except outsourcing a little better.Staff is too stressed]]> 2020-10-19 09:07:44 UTC https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840329208 2 chenyuhang05012001 https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840337536 Disadvantage
The rivalry and competitive pressure against Coca Cola has kept rising. However, Coca Cola did not make any major strategic move to beat the competition. It has continued to rely on the popularity of its existing brands, apart from the introduction of a few low calorie options. Recently, the brand increased the number of low calorie or calorieless options in its product portfolio. Still, considering the growing presence of health drinks and sports drinks, competition might grow further in future. The brand has already faced issues regarding over-consumption of water. Its product diversification relative to its competitors has been low. Fluctuations in the value of dollar have also hit Coca Cola hard, causing loss of profits. Last year (2015), Coca Cola saw a drop in its revenue. The industry has seen customers move towards the health drinks. However, this is an area where the brand presence of Coca Cola is relatively low. It also faced lawsuits over product quality recently. The uproar over the use of pesticides is yet to die. Continuing lawsuits and legal hassles also challenge its reputation especially in the growing markets.]]> 2020-10-19 09:12:09 UTC https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840337536 chenyuhang05012001 https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840374476 2020-10-19 09:30:47 UTC https://padlet.com/chenyuhang05012001/h0n65t34hhmk99ak/wish/840374476