<?xml version="1.0"?>
<rss version="2.0">
   <channel>
      <title>How to do SEO for Baidu? by Наталия Богданова</title>
      <link>https://padlet.com/26natasha1988p/h0iclcpixrb6pp4v</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2020-10-24 07:28:06 UTC</pubDate>
      <lastBuildDate>2025-10-02 04:41:37 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url></url>
      </image>
      <item>
         <title></title>
         <author>26natasha1988p</author>
         <link>https://padlet.com/26natasha1988p/h0iclcpixrb6pp4v/wish/857837705</link>
         <description><![CDATA[
As an SEO Specialist in China, a lot of my freelance projects consist of performing website search engine optimization for Baidu: the most popular search engine in China. In 2019, Baidu is estimated to detain 67.09% of the search engine market share in China, followed by Sogou (18.75%) and Shenma (6.84%).


There are many differences between western search engines and Baidu, but when it comes to on-site optimization, Baidu’s ranking algorithm is not that different from Google and Bing. For example, all three search engines oversee the presence of keyword-rich meta tags and reward websites with unique content.

On the other hand, there are some consistent differences between Baidu and its western competitors, which are important to oversee and stress at when you perform an SEO Audit for a Chinese website.


 
Most of the difference between Baidu and Google comes from the weight that is given to each on-site factor in the ranking algorithm. For instance, Baidu is known to give a lot of weight on keyword usage in meta titles, meta descriptions, alt tags, anchor texts than Google and relies heavily upon content quantity and meta tags for achieving rankings. That’s why Baidu’s ranking algorithm is sometimes considered as an older and less-sophisticated version of Google’s algorithm.

In addition to the main on-page SEO factors, there are several other factors specifically related to Baidu and to the Chinese market.

In this article, I will cover the main ranking factors for Baidu so that you know what should be taken into account when you assess your website’s organic performance in Mainland China.]]></description>
         <enclosure url="" />
         <pubDate>2020-10-24 07:29:07 UTC</pubDate>
         <guid>https://padlet.com/26natasha1988p/h0iclcpixrb6pp4v/wish/857837705</guid>
      </item>
      <item>
         <title></title>
         <author>26natasha1988p</author>
         <link>https://padlet.com/26natasha1988p/h0iclcpixrb6pp4v/wish/857837804</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://tenbagroup.com/baidu-seo-answers-to-5-faqs" />
         <pubDate>2020-10-24 07:29:16 UTC</pubDate>
         <guid>https://padlet.com/26natasha1988p/h0iclcpixrb6pp4v/wish/857837804</guid>
      </item>
   </channel>
</rss>
