ADV61704 Learning Log – Wong Wai Luan by Luanne Wong https://padlet.com/luannew6/h00beixa7lp9novj en-us 2022-09-22 16:23:30 UTC 2026-01-23 22:08:58 UTC hello@padlet.com Week 4 Reflection luannew6 https://padlet.com/luannew6/h00beixa7lp9novj/wish/2309146261 In this week we learn body copy. Through this chapter I am able to know body copy aims to help readers develop interest and remember the product name and the reasons why they liked the particular product or the news item. There are few type of body copy that people using .The body copy style that people usually using are emotive, narrative. factual hard selling, factual educational, monologue, quotation ,and picture and caption. The lead paragraph in the body copy would expand on the theme of the headline and its cover all important sales point in logical sequence. There are also some practical tips to ensure the body copy works effectively, such as  create interest, be specific ,keep it simple, and be concise.]]> 2022-09-22 16:53:25 UTC https://padlet.com/luannew6/h00beixa7lp9novj/wish/2309146261 Week 5 Reflection luannew6 https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347757786 In this week we learn about writting for radio.Through this lecture i able to learn about the advantages and disadvantages for radio.I also able to learn about the types of radio ads example music (jingle),dialogue,Straight announcer commercial,Celebrity announcer and Dramatized Commercial (Vignette).There are also seven guidelines for the radio.First, need to Open with an attention-getting device.Second,you need to identify your advertiser or product quickly after the opening.Third,would be repeat important benefits, names, words or numbers continue with avoid complicated details and numbers.You must also focus on one single big idea and emphasise the main selling point and use sound and music carefully.Lastly would be "Must" end strong with call to action.

 
]]> 2022-10-19 20:04:44 UTC https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347757786 Week 6 Reflection luannew6 https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347786802 In this week we learn how to writting about video and direct promo.For the writting for vidoe we can see that There are five common types of video advertising for example Demonstration, Slice-of-life / Problem-Solution,Testimonial / Spokesperson, Story / Mini-movie,Vignette (Usually a series of short clips edited together, usually with a strong musical track to hold it all together)
We also learn that there different caera shot such as Wide Shot (WS),Medium Shot,MCU,Close-up (CU) and High Angle.We also learn how to write a TV commercial script. For the writting for direct promo part, we know that there are different type of direct promotional media such as Direct Mail Package,Customer,Newsletter,Catalogues,Brochures,Leaflets and Others: customer magazines, card decks and telemarketing.Beside that we also learn some general guidelines for direct promotional writtng. ]]> 2022-10-19 20:27:43 UTC https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347786802 Week 7 Reflection luannew6 https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347794307 In this week lecture is only for consultation for assignment 1.I am trying to complete the process log inthis week and consult with miss to get feedback for my assignment.After i get approval i may proceed to the last part for the assignment which is develop the print ads and the profile deck. ]]> 2022-10-19 20:33:46 UTC https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347794307 Week 8 reflection luannew6 https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347798627 This week is the independent learning week no lecture for this week. I fully focus on doing assignment 1. After getting feedback from miss, finally my tagline have been approval which is "shape your home" .I start to design the ads print with illustrator.I start to find a lot of picture on pinterest from Alexandra account to design the ads and develop the profile deck with powerpoint.Summision is done on thurday and finally wrap up for this assignment.Through this assignment i able to learn how to conduct a appropriate research abd develop a copy strategy for a designated client and subsequently develop a relevant print ad and profile deck.]]> 2022-10-19 20:37:25 UTC https://padlet.com/luannew6/h00beixa7lp9novj/wish/2347798627