Y2 CIE18200 Rave R&D Week - Research Journal by Pia Martina Petraroli https://padlet.com/mpetraroli1/rave Pia Martina Petraroli - Fashion Promotion en-us 2022-02-27 15:16:58 UTC 2022-06-07 19:54:16 UTC hello@padlet.com https://padlet.net/icons/png/1f4d3.png VIVIDA X CANON mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068246057 "Unique blend of storytelling and technology [...] experiences that really stay with people, particularly in subjects that can be dull or difficult to understand." - Simeon Quarrie]]> 2022-02-27 15:19:51 UTC https://padlet.com/mpetraroli1/rave/wish/2068246057 Simeon Quarrie mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068247003 Canon Ambassador and VIVIDA Founder]]> 2022-02-27 15:21:11 UTC https://padlet.com/mpetraroli1/rave/wish/2068247003 Using Research to define a creative concept mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068248580 Listen to your customers' story before and capture it in a photo: Immersive Storytelling.
It can be defined as "a technique that uses the latest technologies to create a compelling sense of presence". It gives the audience the feeling of “being there" and it is a way of blending reality with fiction.]]> 2022-02-27 15:23:35 UTC https://padlet.com/mpetraroli1/rave/wish/2068248580 Quarries's values mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068249870 - Encouraging creativity 
- Diversity & inclusion
- Personal and organisational resilience
- Mental health
- Investing in young people 
- Social justice]]> 2022-02-27 15:25:38 UTC https://padlet.com/mpetraroli1/rave/wish/2068249870 Example of Storytelling mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068253481
Engagement photo: in this creative concept Quarrie represented how the couple saved each other from their background - their families - and their love after all their obstacles.]]> 2022-02-27 15:31:25 UTC https://padlet.com/mpetraroli1/rave/wish/2068253481 Nikesh and Lalita mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068539100 Concept: the woman and future wife is a tied-up doll whom the groom rescues from a creaky wooden attic

Gear: 
Canon 5D MK III
Canon 24-70mm f/2.8 L
f4.5 1/125 at ISO 1250
Protofo lights x 2 (3ft Octa, 1 Zoom reflector with a blue gel)
Lightroom 4
Color Effe 4 (for detail)
Photoshop CS5 (for sharpening)
Eye-fi Card synced with an iPad
Smoke Machine]]> 2022-02-27 23:19:53 UTC https://padlet.com/mpetraroli1/rave/wish/2068539100 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068606345 2022-02-28 00:54:03 UTC https://padlet.com/mpetraroli1/rave/wish/2068606345 VICTORIA AND ALBERT MUSEUM mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2068611645 The Victoria & Albert Museum - originally Museum of Manufactures in 1852 - is the world's largest museum of applied arts, decorative arts and design. It is a non-departmental public body of the Department for Culture, Media and Sport and a charity exempt from registration under the Charities Act of 2011.
Among the promoters of the event, together with Prince Albert, husband of Queen Victoria - the couple to whom the V&A is dedicated - there was also Henry Cole who later became the first director of the museum and who took care of the sales to give life to the first part of a collection.
For him the Museum was a schoolroom for everyone, by educating designers, manufacturers and consumers in art and science. ]]> 2022-02-28 01:00:01 UTC https://padlet.com/mpetraroli1/rave/wish/2068611645 Burberry mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069175165 Example of researching before creating a concept for a brand, done with Simeon Quarrie

Burberry: set up a programme for young people but staying true to their style.
- Thomas Burberry started is project in Basingstoke in 1856, at 21 years old > a brand for young people;
- he wanted to protect people from the British weather - he invented gabardine in 1888: weatherproof, breathable and hardwearing;
- the first store was in Bond Street, now they are around the world;
- iconic Burberry trench;
- Burberry has an independent charity: caring about the issues in the world;
- first brand that joined the Ethical Trading Initiative, using sustainable materials;
- first brand to livestream;
- "Make Fashion Circular", Burberry joined the Ellen MacArthur foundation;
- activism for LGBTQ+ community (with a rainbow pattern to support the youth);
- a whole foundation for young people.

Thanks to this research it would be easier to have a creative concept for this brand, showing their values like caring about our planet, about the young generation and social justice.]]> 2022-02-28 09:47:22 UTC https://padlet.com/mpetraroli1/rave/wish/2069175165 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069221515 The museum includes over 6 million objects and is organized in about forty sections on 5 floors (one of which is underground), which can be divided into four macro-groups: we can find the one that contains the works from Asia and that shows the Middle East, Japan, China, Korea, South Asia, South East Asia, the Islamic and Buddhist worlds.
Another one is dedicated to fashion (including jewellery), furnishings, musical instruments and fabrics, divided in this case over several floors, which shows the evolution of these arts, usually considered minor.
Then follow the sculptures, objects in metal, ceramic and glass. Here we can find original works and reproductions of statues found in major museums around the world, such as Michelangelo's David, Trajan's Column or Antonio Canova's Graces, but also keys, vases and glasses that tell the story of common objects, but extraordinary.
Last, but not least, the group known as "Word & Image", with spaces dedicated to theatre and photography, some paintings (the largest London collection is in fact at the National Gallery, Trafalgar Square), old books and sketches of works that have been published.]]> 2022-02-28 10:20:50 UTC https://padlet.com/mpetraroli1/rave/wish/2069221515 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069225623 Like all the other national museums in the British capital, it is free. In some cases, however, there may be Special Exhibitions and a ticket would be required, like for the past Christian Dior exhibition, Alice in Wonderland, Frida Kahlo and many more.]]> 2022-02-28 10:23:59 UTC https://padlet.com/mpetraroli1/rave/wish/2069225623 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069229378 2022-02-28 10:27:15 UTC https://padlet.com/mpetraroli1/rave/wish/2069229378 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069241813 2022-02-28 10:38:09 UTC https://padlet.com/mpetraroli1/rave/wish/2069241813 WGSN mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069248339 The Global Authority on Trend Forecasting]]> 2022-02-28 10:43:50 UTC https://padlet.com/mpetraroli1/rave/wish/2069248339 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069255947 2022-02-28 10:50:53 UTC https://padlet.com/mpetraroli1/rave/wish/2069255947 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069287348 2022-02-28 11:20:15 UTC https://padlet.com/mpetraroli1/rave/wish/2069287348 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069293600 Learning about WGSN's Methodology:
- Observation
- Assessment
- Analysis

WGSN's experts use our examine society, technology, environment, politics, industry and creativity, combining then their data with market researches, collaborative analytics, behavioural science and creative ingenuity to generate a clear vision of the future.
At the end the industry experts interpret the global shifts using our STEPIC framework to create future forecasts that deliver robust, actionable insight that future-proofs products and services.
]]> 2022-02-28 11:25:39 UTC https://padlet.com/mpetraroli1/rave/wish/2069293600 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069295243 2022-02-28 11:27:05 UTC https://padlet.com/mpetraroli1/rave/wish/2069295243 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069304040 During my previous studies of Fashion Design in High School I started to learn about WSGN: before a show (when the collection is presented, six months before it goes on sale) the style offices work side by side with the forecasting agencies that have the task of guiding them through an infinite expanse of “potential trends”.
WSGN builds an idea of what the world will be like in two years. A network of 250 people researches around the planet, keeping an eye on changes at 360°. There are photographers, journalists, textile and marketing experts, sociologists. They do interviews and photo reports, participate in large and small events, read magazines in every sector, find new influencers on social media.
Then, twice a year they meet in the central London office for what we call Trend's Week: each of them presents the results of their research, compares them with the data collected in the same period and they finally know what the trends will look like in the future.]]> 2022-02-28 11:34:49 UTC https://padlet.com/mpetraroli1/rave/wish/2069304040 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069308142 2022-02-28 11:38:48 UTC https://padlet.com/mpetraroli1/rave/wish/2069308142 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069324886 "Create winning strategies to engage your future consumers"]]> 2022-02-28 11:55:03 UTC https://padlet.com/mpetraroli1/rave/wish/2069324886 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069331074 My first year's tutor of Fashion Promotion - at Ravensbourne University of London - explained to me and my classmates the importance of WGSN and other similar platforms, for a deep understanding of what the Fashion World is today and what is will be in the near future. ]]> 2022-02-28 12:01:06 UTC https://padlet.com/mpetraroli1/rave/wish/2069331074 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069337108 Since 2001 there has been a renovation program for the museum of £150 million. A branch in East London has been opened - V&A Museum of Childhood - and one outside London since 2018 - V&A Dundee. There is also a plan to open another new branch in the city.]]> 2022-02-28 12:06:38 UTC https://padlet.com/mpetraroli1/rave/wish/2069337108 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069341338 World’s
Global
Style
Network]]> 2022-02-28 12:10:30 UTC https://padlet.com/mpetraroli1/rave/wish/2069341338 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069345323 A large number of factors that depend on lifestyle, health status and economic issues can influence trends: food, travel, home décor, fitness - all of these influence trends and fashion, in both directions and in unpredictable ways. As consumers are in a rush to buy a new product and what is seen on the street and online is stealing the show at fashion shows, the very idea of "trend" has changed. It is no longer just about looks, but about lifestyles and mentality translated into marketable concepts.]]> 2022-02-28 12:14:13 UTC https://padlet.com/mpetraroli1/rave/wish/2069345323 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069346213 2022-02-28 12:15:04 UTC https://padlet.com/mpetraroli1/rave/wish/2069346213 3D CADS mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069350400 2022-02-28 12:18:58 UTC https://padlet.com/mpetraroli1/rave/wish/2069350400 Trends of the moment mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069358973 • Sustainability • Gender Fluidity • Artificial Intelligence •]]> 2022-02-28 12:26:34 UTC https://padlet.com/mpetraroli1/rave/wish/2069358973 My opinion regarding these three different experiences mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069362646 These workshop sounded interesting to me since the very first moment. I wanted to be inspired by what surrounds us, by the art and the history that brought us to this point in life and the Victoria & Albert Museum - my favourite museum in London - helped me reaching that. 
I also wanted to understand more in details what a creative process looks like, the research and the informations that help the concept: Simeon Quarrie not only showed us what the crucial points to take in consideration when working on a project are, but he also shared moments of his life with us and motivated me a lot.
Summing up the VIVIDA X CANON workshop, the V&A experience and the WGSN workshop I finally reached the point were, before starting a project - personal or for my Fashion Promotion course - I know for sure what to look for, what to research, how the trends will be; they will help me grown on my path.]]> 2022-02-28 12:29:40 UTC https://padlet.com/mpetraroli1/rave/wish/2069362646 mpetraroli1 https://padlet.com/mpetraroli1/rave/wish/2069383977 "VIVIDA is revolutionising the way people learn through immersive storytelling. We create powerful experiences that people remember and enjoy."]]> 2022-02-28 12:47:05 UTC https://padlet.com/mpetraroli1/rave/wish/2069383977