The Social Dilemma by Rocha, Erika

Guadalupe M.

2024-04-23 16:47:01 UTC

Social media and technology play a huge role in branding in marketing by showing everyone advertisements. Social media gives us access to unlimited brand accounts posting about how great their product is. Brands also know their audience and their interests so they entice them whenever someone scrolls on their feed and sees a product they like.

Ronald Quintanilla

2024-04-23 16:49:22 UTC

In a sense the video is showing or telling us that we have no privacy from these social networks we are experiments that are only getting more and more fooled as we spend time and interact with these applications as we feel these attractions of comfort and a feeling of belonging when the device disappears from our hands we enter a desperate sense of comfort and all we search for is a screen to watch. Never an activity that involves some kind of physical movement. I am now realizing this due to the technology that the video exposed to us getting our data sending notifications about random things trying to control your attention by using a system that knows what you are attracted to and what you want based on the data they have taken from your device. Every Notification that hits your phone from any social media platform contains something you like never anything you don't like. This is constantly attracting your attention from your surroundings.

jsorianoc0001 — 2024-04-23 16:49:52 UTC

One way that social media platforms and technology have been created is by showing users content that appeals to their interests. Once they appeal to the user's interest, whether that's sports, news, hobbies, and more, the user will be drawn more deeply into social media and technology. This was shown in the film "The Social Dilemma" when the boy was drawn to his phone because of the content that was being shown to him, whether it was the girl he liked or towards the end when he was drawn to the protests and theories. This relates to how branding works because many companies tend to want to attract consumers and they do so by showing details on their advertisements that can appeal to the consumers. It can appeal to consumers emotionally, logistically, and even using credibility such as celebrities. Not only do they want to attract consumers attention but they want them to be fully drawn in, making one eventually be a loyal consumer.

yahir

2024-04-23 16:50:28 UTC

"The Social Dilemma," a Netflix documentary, demonstrates how social media companies use algorithms to keep users hooked and addicted to their platforms. The movie highlights the negative impact of social media addiction on mental health and society. It serves as a prime example of the dangers of unchecked technology.

Adam M

2024-04-23 16:50:45 UTC

One way that the social media platforms/technology relates to how branding works is how they both want the consumers attention. Social media does this by filling up your feed with videos or posts that you might be interested in judging your recent activity such as liked posts/videos. Branding does this by creating advertisements that generally focus on building an emotional connection with the consumer.

gabriel c

2024-04-23 16:51:50 UTC

The logos that apps use, like Facebook, Snapchat, or Instagram, change slightly, but people still recognize them. Facebook has a white "f" on its app, Snapchat has a ghost, and Instagram has a camera (if anyone remembers). These app logos make branding significant when people search for them on the app store or download them for the first time.

Emely R

2024-04-23 16:52:11 UTC

One way that social media platforms and technology have been created/ function, relate to how branding works is to feed into individuals' interests and function in a way for consumers to be content with their product. It relates to how branding works because just as technology plays into people's interests to get them hooked. Branding does as such to have consumers be interested in their product and be a potential buyer and have them hooked onto their brand. An example of appealing to a consumer interest is in the documentary "The Social Dilemma" using one of the characters to showcase how one's interests can be used by technology and submerge an individual with content they like to keep them hooked. This can also be said with brands as they appeal to many different audiences to have them hooked.

Anthony DLR

2024-04-23 16:52:37 UTC

Various social media platforms and technological advancements have enabled businesses to enhance their brand image, widen their reach among their intended audience, and create a more engaging and memorable experience for their target market. Additionally, digital platforms such as websites and mobile apps also play a significant role in showcasing a brand's identity through their design and functionality.

Evelyn Zapien

2024-04-23 16:52:58 UTC

The way that social media relates to the way that brands work is by hooking us and using things that attract us as consumers. In the video, we saw that social media platforms show us what it thinks we need to see next in order to trap us in a rabbit hole. It is sort of similar to how brands use our emotions to make us feel attached to that brand and make us continue to buy more products.

farevalo0007 — 2024-04-23 16:53:14 UTC

One way that social media platforms and technology have been created/relate to branding is that they want to keep you coming back for more. They come up with strategies such as advertising that will appeal to the consumer(s) specific wants or interests so that the consumer will continue to engage with the media platform or brand.

acervante0149 — 2024-04-23 16:54:56 UTC

The episode shows how Social media and tecnology affect the way humans interact with one another. The media also seems to harshen the ways people see each other points of view because they are shaped by all media to only see one side of the argument like when it comes to branding. Online brands are everywhere and they shape what we buy and what we think of the brands because they only show us what they want us to see changing our perspective and making us more likely to online side with brands that we know are good and never use other brands.

Deborah C.

2024-04-23 16:55:14 UTC

The way that the show "The Social Dilemma" shows about technology is related to branding is that fact they always know what you are doing. Everything connects especially on social media everything circles around and everyone always knows what going on in your life. The way I now see this is crazy because even though you're not on your phone, notifications get sent to get your attention and get back on it to gather even more information about you.

Juliana A.

2024-04-23 16:55:16 UTC

Based on the film, "The Social Dilemma" one way social media platforms and technology have been created/function relates to how branding works is that they want to make a strong emotional connection with their users. They collect data on the preferences and behaviors of their users and use it to provide content and advertising so it can appeal to that specific individual making it more likely for the individual to engage with the platform. This creates a sense of loyalty and attachment which is similar to how successful branding creates a connection between a product or company with its consumers.

Angel Sarabia

asarabia0025 — 2024-04-23 16:55:28 UTC

Social media platforms and technology have been evolving together, rapidly. Their functions are related because technology uses an algorithm that is integrated into their platforms which has the sole purpose of predicting what you're going to be interested in. Social media uses technology to garner the consumer's attention and manipulate with different tactics to pursue its goals. Branding's main goal is for a company to whisper in everyone's ears, "Pick me," and with the technology, that's the goal of the algorithm. Social media and technology work hand and hand because the idea of branding is that you encourage the consumers to purchase something, despite of its quality. The documentary, "The Social Dilemma", says "The algorithm can convince people of false ideas." That would entail the way branding is easily down through the media and technology. Social media is the platform, and the algorithm is what's tying the consumer to it, pursuing them of things that'll keep them engaged.

mlopez0502 — 2024-04-23 16:56:33 UTC

In the film it portrays how social media relates to branding because it shows advertisements from your interest and the more you interact the more they know what your interests are and what ads to show you. Also, the more time that we spend scrolling through social media the more they understand what we want to see or what we prefer and it will continue to keep us hooked.

Social media and technology both relate to how branding works by showing us users things we will engage with. In Social Dilemma they mention how technology can analyze all of our interest, they put all of our interest in our feed so we can get hooked. For an example tiktok, we have a ¨for you¨ page that is all of our interest. People can spend hours on it due to it being created just for them. Just as branding, they create things that will be eye taking.

2024-04-23 16:56:47 UTC

Jenny

Ana N.

anunezari0001 — 2024-04-23 16:57:02 UTC

In the documentary "The Social Dilemma", the way that social media platforms and technology have been created and function, relates to how branding works because the platforms hook us onto things by using our interests to manipulate us into spending money to buy more products.

ingrid perez

2024-04-23 16:58:45 UTC

The documentary explains how we are completely unaware of how companies/brands use our data to analyze our behaviors and reactions. This strategy helps promote more advertisements and what companies/brands want you to see, to reciprocate a specific behavior from us. This means that companies feed us with what we are most entertained by because it easily catches our attention. Just like in the video the boy's data was studied and his every move was predictable because he was easily distracted and engaged to interact with the platform where the algorithm feed was based off his own interests.

yrojasrod0002 — 2024-04-23 16:59:16 UTC

What Social media and Tech do is show the users interests in order to get them hooked and provide the user with larger audiences who share similar things. This can work for mostly everything including brands which can help brands get more recognition and can get more people aware of their brand.

Rosalinda

2024-04-23 17:01:13 UTC

Social media platforms play a big role when it comes to branding. In the Netflix documentary, "The Social Dilema" it shows how people are addicted to their phones and social media which can be a good way for brands to get our attention. Social media starts by analyzing a persons interest which later gets put in our feeds, to catch our attention. Brands tend to use things that will catch consumers attention in order for us to feel like we need the product.

2024-04-23 17:01:58 UTC

Social media platforms and branding can relate by sharing posts and advertisements, and then the information on what you watch the most gets collected. More similar posts or advertisements get shared back to you that you would find interesting. Just like logos you already know what it is and who they are so you know what you are buying. It's always going to be something that you like or agree with. It will never be the opposite because social media and brands want you to keep looking at specific things and buying items from a specific brand. -Jose R.

technology : M.C

mcamargo0008 — 2024-04-23 17:02:13 UTC

The way social media platforms play a role in branding is how these companies would put advertisements everywhere and any chance they can get on social media. So they can hook and make you the consumer look at the products they are selling and make you buy them and it'll lead just the consumer to fall into an endless loophole of advertisements from different companies.

mrobles0056 — 2024-04-23 17:02:59 UTC

Technology relates to how branding works because they market the items in as many places as possible, such as TV commercials and ads on an app or website. They give advertisements for products that you're already interested in and push out more ads so that you stay engaged with their products.

Bryant R.

bruizmele0001 — 2024-04-23 17:07:12 UTC

Social media platforms and technology have been created to learn from what the user is interested in whether it's sports, gaming, and even shopping. In the Netflix documentary "The Social Dilemma" we can have the sense that they are communicating with us of what could and might happen if we keep being addicted to any social media platforms or to technology. If we keep on following this addiction we will just keep feeding AI into making an exact copy of the person and having it smarter than we can ever be. By this, branding is important to any platforms and technology out there by how they will connect to their customers and keep gaining their loyalty. By this it will keep bringing in consumers that have gained the trust of the brand and will keep shopping there by how the platforms were able to connect with their emotions and feelings.

Prizila

pmanzo001 — 2024-04-23 17:12:21 UTC

Social media is so accessible and easy to manage and that's how the apps get so big to begin with. Social media apps are so open to the internet that someone is available to search up anything of any interest, which is how marketing begins. If someone searches a topic on the internet browser the algorithm will know the interest of that person and will get endless ads of that specific topic. For example if someone searches up dog videos the algorithm will show up ads of brands for necessities for dogs.

Ashley

2024-04-23 17:20:07 UTC

Social media platforms and technology have revolve in their way branding functions. Social media provides more advertisement with brands so it catches people's attention. People are addicted to social media which helps branding. The documentary gives us more information about how we are addicted to social media due to the fact that the boy isn't able to go one week without his phone.

azavaleta0007 — 2024-04-23 17:20:50 UTC

A way social media and technology is related to how branding works is when we get notification from apps on our phone attempting to get our attention. For instance, on the movie ¨The Social Media"is demonstrates how Isla as soon as she got a notification, it got her attention so she broke the box in attempt to get the phone.

Damariz Parra

2024-04-23 17:25:30 UTC

One way that the creation and functioning of social media platforms and technology relate to how branding works is through their ability to shape and influence public perception. Just like branding, social media platforms and technology allow companies and individuals to establish and maintain a certain image or identity. Through strategic use of these platforms, businesses can effectively communicate their brand message, values, and offerings to a wide audience. Additionally, social media platforms and technology provide opportunities for engagement and interaction with customers, allowing for the building of brand loyalty and advocacy.

sahagun

2024-04-23 17:30:14 UTC

social media and tech companies play an important role in branding and marketing by showing people what they want or things they are interested in. The main goal of social media is to get people hooked on the app and to keep them addicted to the platforms. this is told in the Netflix documentary and it explains everything that I have mentioned. they use a system that tries to get your attention because your data plays a big role on how they get you to be more interested in the app.

amartinez1018 — 2024-04-23 17:35:16 UTC

Social media platforms and technology have been created to use our attention as marketing tools. Social media tracks your activities to show you more of your interests causing it to hook you in for more. This creates a sense of addiction gaining more of your attention. This relates to how branding works because they are studying how people think and using it against them to gain their attention.

Jose Laguardia

2024-04-23 17:59:49 UTC

How social media platforms affect branding works is they create advertisements based on all the collected data gathered by the social media platform to form ads that interest you or relate to you.

Gio

2024-04-23 18:04:33 UTC

Social Media users are so open to the internet that everyone is available to search for anything of any interest, which is how marketing begins. Social media is accessible and simple to administer, which is why they become so popular. For example, they have mentioned they use a system that tries to get attention because data plays a big role in how they get you more interested in the app.

Michelle Gutierrez

2024-04-23 18:08:43 UTC

The Netflix documentary, "The Social Dilemma", shows and demonstrates how social media advertises based on the user's interests and keeps it hooked on the apps. Social media uses technology created these functions to analyze our data to see our reactions and likes to send notifications to engage more.

Jose

2024-04-23 18:14:26 UTC

In the documentary "The Social Dilemma", shows that Technology is involved in how branding works as they market products in as many places as possible, such as TV ads and ads in an app or website. They show ads for products you're already interested in and post additional ads to keep you updated on those products.

Jasmin Ortiz Martin

2024-04-23 18:14:40 UTC

The Netflix film, "The Social Dilemma" demonstrates how there's different algorythms controlling what you see on social media,to manipulate and keep their users glued to their devices. When a user shows a patern in what they are viewing, the algorythm uses that information to find similiar topics,videos,or pictures to give the user a reason to stay connected to their devices. This is a form of manipulation, that gets users to be online for as long as possible, making the company gain more money.

Amanda Mejia

2024-04-23 18:16:49 UTC

The documentary “The Social Dilemma” is demonstrating to the viewers that we have no Sense of privacy or safety . This Netflix documentary has multiple people talk about how all these companies use a specific method to keep the users addicted to the platform they provide .For example pulling you into these apps by showing you what you want to see what draws you to them . In the documentary they show a kid who had broken his phone and the mother made a deal with him that if he stayed disconnected from the device she would buy him a new screen . He accepted the challenge but he failed because people who control his algorithm drew him into a trap .So that's one way both social media and technology relate they both want the consumers attention .

eduardo

2024-04-23 18:17:03 UTC

social media is connected to how branding works because in the film it shows that based on the things that you like to look through on social media it will give you ads and post based on the things that you have liked or something that u would seem to like and then they would just keep on doing that and selling you for ur info so they give u ads

Yvette Tercero

2024-04-23 18:17:33 UTC

In "The Social Dilemma" the documentary shows us the truth behind social media networks and what it does to younger users. One way technology has affected teenagers' lives has been by showing users content that they know the users would be interested in watching. By watching this small documentary I now realize that the internet does affect our lives in many different ways. For example, It affects our educational, and physical activities. All these online activities relate to how branding works. For branding, they intend to get their consumers hooked.

Esteban Flores

efloresd0002 — 2024-04-23 18:17:35 UTC

The way that social media platforms and technology have been created/ function, relates to how branding works by spying on the user's interest to persuade them with their advertisements and subliminal messages through the social media platforms. For example, nowadays social media can tell if you are feeling sad or happy based on whatever you are watching on your phone, social has so much influence on how you act that they also play with the information they know about you so they can little by little introduce ideas or products into your feed. this is important because it shows the connection between branding and social media by persuading their users and consumers to have a certain idea or perspective on anything they are being exposed to.

Hernan Sanchez

2024-04-23 18:18:20 UTC

From the documentary, my idea that came up was how huge technology is for someone's life. It showed us how fast it has grown and how they haven't also seen the bad stuff that was occurring and grown so fast. It also shows us how technology is and has been controlling us for a while and right now people are still finding ways to stop this and reduce what has been happening. So the film showed us so many ways how they are branding their stuff. These tactics stuck out to me and will always be in my head I like the part where they say something like "If you are not buying anything from the company then you are the product." So this huge tactic that they are using comes from how they also said they are trying to get our attention and how many hours and how much they can get from our time to give to them and they said is who going to come out and win this war. Is huge how they use tactics as well by seeing their data because is all saved and shows them what type of stuff people will like about and how they give us so many recommended stuff in our feed. Also, they use their data and use different ways to get people's attention to use their apps more often and get their time into them and that's how companies are winning over you.

2024-04-23 18:18:55 UTC

In the Netflix film, The social Dilemma, social media employees stated how they created social networks but needed a way to monetize. Then, they noticed that by charging brands to place their ads, they could monetize and be able to make profits. That way both will be able to function and both will get something out of it.

Kevin Lopez

2024-04-23 18:21:29 UTC

In our society today social media has been a thing that everyone can have access to. The way that social media has become so advanced to the point it can be considered so advanced that it can know everything from your daily life is a scary concept. The way it keeps people hooked is by using the algorithm to show us stuff we keep interested in. This ends up keeping people hooked and staying on the phone ends up making money for the company is a greedy thing they do.

Matthew Serrano

2024-04-23 18:22:59 UTC

Based on the Netflix documentary "The Social Dilemma" social media was created in order to feed an individual's interests. This relates to branding because certain companies tend to feed into an individual's interests in order to get that individual to buy their products and make them money. Social media has a big influence on the interests of people and many companies know that. They use social media to their advantage by pushing out ads that might be eye-catching for certain consumers based on their interests. The main purpose of social media is for people to engage and be consistently online.

Kimberly B.

2024-04-23 18:25:20 UTC

Based on the film, "The Social Dilemma," Social Media and Technology take a huge part on marketing, companies, and people from across the world. Platforms such as Google, Instagram, Facebook, Tiktok, Amazon, etc. carry a big positive or negative influence/impact from one individual to the other. This episode demonstrates the different Branding technics, data, competition, and emotions that comes across the tech, and branding industry. An example of this is when apps get the data from the things you like, time for how long your on them for , the things you buy and trade. When this happens the data gets brought back into branding to know what to show, how to get your attention, or try to get a deep connection with you.

Silvia De La Torre

2024-04-23 18:25:50 UTC

Based on the film, social media platforms and technology are utilized for marketing by showing the consumers various products and advertisements that satisfy their needs. AI in applications such as Facebook, Instagram, Snapchat, etc. projects the consumer's wants based on old posts that have been liked by the consumer. Social media marketing strengthens sales which allows the company to sell more products. For instance "The Social Dilemma" demonstrates how when a person signs up for a social media account they are technically signing up to have personal information provided to various companies with the goal of sales tactics. This allows one to see how through social media businesses are allowed to spread their production utilizing various advertisements, this makes the consumer being targeted want to come back for more. Even when demonstrating new products the consumers get interested creating new interests for them.

Eva Sanchez

2024-04-23 18:26:05 UTC

One way social media and technology connect and relate to how branding by feeding into our interests and likings of what happens around us. This new technology sees and hears what happens in our lives by grabbing the attention of our brains and showing us what we as consumers like. For example, in the documentary “The Social Dilemma”, people behind the screen were feeding into the teen's delusions about his ex, and showing him more and more so he’d stick to the screen. This all relates and adds up because social media and technology work together to keep us connected and win our attention, feeding into our wishes and delusions.

ANDY

alopez0731 — 2024-04-23 18:26:35 UTC

Based on the documentary " The Social Dilemma" social media platforms and technology was made for taking away one's attention. This relates to branding because it focuses on feeding off that by looking into a certain persons interest to create commercials that would encourage someone to buy whatever product is being shown on the ad. Social media has a very big audience so they team up with various companies to help push their product. All they have to do is fill your screen up with dopamine hits and give you an ad right after targeting you while you are in good graces so that you end up buying this certain product. Social media and branding's sole purpose is to keep the audience coming back consistently.

Anthony Cruz

2024-04-23 18:26:35 UTC

The film, 'The Social Dilemma' allows one to see how social media and branding connect. Social media sells our attention to many brands to help get more customers. The A.I program in social media platforms to help brands find their targeted audience branding image. The A.I can find out what the customer's interests and values are. They take advantage of users because they are programmed for one thing and one thing only, catch the viewer's attention. Each branding has its own image and message, and the social media platforms get paid for the attention of users who have a high likelihood of getting hooked. An example of this is when you are scrolling on Instagram and seeing cat videos because you own cats. Then you see an ad about a brand that emphasizes their love for helping stray cats in the ad to make them feel benevolent. They then show off their products that are reasonably priced, and oh you might need a new cat bowl because your old one is bland. This shows how the AI first learned of the customer's pet maybe by seeing their post of their cat or a post they like. Then it will be told to find customers who love cats.

Jeremy Ballardo

2024-04-23 18:37:09 UTC

There are talks that social media and technology have been indecisive about playing huge roles in marketing and branding. These both create the advertisements that we people receive all the time, which gives us insight into how many ads on products. Every like you make or whatever you look at is going to be advertised to you, which creates ads to get the person's attention to make them enthusiastic about it. To examine this issue Facebook is a prime example, one would like multiple pictures of cats and then later see more photos of cats due to the algorithm of Facebook. Creating traffic of things you liked on Facebook and putting them on your feed, Relating to logos and jiggles as these two intertwine with each other as people will be hooked onto them and will never seem to forget it. Subjecting to a younger audience that could evaluate how they think or respond to the ad that is produce for them.

Angel H

2024-04-23 18:37:11 UTC

Social media and the technology of today have a huge role in the branding and it markets the brands very well. Brands are very intelligent to express there resources to the younger audience and the younger audience always seems to like what they see and it's currently the trend

Joshua Hernandez (PERIOD 3)

jhernande1148 — 2024-04-23 18:37:12 UTC

Social media uses a algorithm to recommend post of your interest. Meaning everything we search up or watch goes into this system where the company uses this information to get us consumers to watch/buy products of our liking to make them more money. These methods used by companies help brand themselves and others helping the rich get more richer while people like us who don't have as much money stay the same. Companies knowing we are easily influenced by social media gives them an advantage on our interest giving a better idea of what these individuals would purchase. Social media apps are controlling our day to day life and influencing us on false information as well. These videos are recommended or pop up on your feed when you are easily intrigued. The algorithm brands these videos because of your interest and if you are easily fooled you become accustomed to false information. So many individuals are affected by this because of today's society, everyone including children have phones nowadays and are glued to these devices creating a false sense of reality.

Ashley Zavaleta

2024-04-24 05:10:00 UTC

One way that social media platforms have been created relates to how branding works because of things like AI and algorithms that track the types of feeds you like and bring you more ads and videos similar to them. This ties into branding because branding is what companies use to get their products out to the people in things like advertisements and commercials that get people to want to buy their products. How AI and algorithms work is by generating feeds that are unique to you to get you to keep opening apps like Twitter and Facebook so the companies make more money. The more you interact and are influenced by these social media platforms the more you are willing to fall victim to keep opening the app and influencing others to do the same.

Joshua V

2024-04-24 06:20:41 UTC

The documentary " Social Dilenma" makes the viewers realize that Social Media is easily accessible to manage, which is why its very known. Social Media keeps track on the activities that you find interest in which they purposely present you more of your interests, creating an addiction. This relates to branding because Social Media studies the individual interests and using the interests the person liked before to gain their attention.