It is not yet clear the link between neoliberalism and the medical model. If we assume that neoliberalism is basically the idea that private corporation should be able to do whatever they like, not pay much tax, and be protected from government 'interference', because this will be better for everyone, despite this clearly not being the case, then perhaps the link is that, particularly in the USA, medical insurance and services are typically provided by private companies at a high cost using the medical model and are often based on ongoing medicine provision, with creative or alternative options overlooked or at least less supported. The emerging field of creative therapy has a critical role to play in providing structure and consistent practice to allow creative endeavours to be part of healing and well-being. However it will be very important that practitioners of "creative therapies" are as good at the 'therapy' part as they are at the 'creative' part, as although most creative endeavour is therapeutic it needs to be explicit. 

So if the medical model is focused on selling medicine and medical procedures regardless of the state of mind and wellbeing of the patent, and even perhaps doing so intentionally to provide the greatest market for such ongoing sales, where does creative therapy fit? Looking online it seems that the alternative to the "Medical Model" is a "Therapeutic Model", or a "Social Model", or a "Psychosocial/Behavioural Model". Perhaps both models are needed. When we have a medical condition we need the medical model to respond, however this is not all we need as it is clear that our psychological conditions affect the health of our body and this also needs to be addressed. Perhaps the unnecessary pressure placed on the body due to psychological states of fear, anxiety, or anticipation that cause diminished health outcomes can't be treated by focusing on the symptoms of the pressure but rather but initially addressing these symptoms and then addressing the root physiological causes. Perhaps also the field of psychology which is based around dialog and sharing can be enhanced by including creative endeavour in a structured and rigorous way?

With profit as the goal, the business of medicine has the vested interest in the population being sick and there are many facets of society that could be contributing to a population of sick people feeding the machine of medicine.  Therefore, if we do not focus on our health and wellbeing we will become sick and need to get medical assistance.  

Creative therapies has the potential to contribute to participants connectedness to ‘self’; being comfortable and content with their existence and less judgmental of who they feel they are (identity) or should be.  Through a regular practice, or ritual, a participant will allocate time to the ‘self’ respecting their individual need and right to believe they have control over their governing system; their brain and body integrated, for use within space….. 

There will always be a need for medical intervention, however if there was less focus on profit and more focus and individual wellbeing & community wellbeing there will be less isolation and more connectedness providing more opportunity for individuals to share their thoughts and feelings, releasing them, resulting in free flowing energy within the human system which may mean, less stressful thoughts causing blockages in the complex intuitive human system which can cause illness.