Consumer Behaviour & Branding by Pauline Penny https://padlet.com/paulinempenny/gyx00otg04vb Made with an open mind en-us 2018-01-22 23:05:29 UTC 2018-02-11 13:10:16 UTC hello@padlet.com Welcome Level 5 ! paulinempenny https://padlet.com/paulinempenny/gyx00otg04vb/wish/223591999 Share your favourite bits from today .
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Vicki & Pauline]]> 2018-01-22 23:11:16 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/223591999 Diffusion https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504791 Making a high end label accessible by bringing out a cheaper line ]]> 2018-01-31 11:43:52 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504791 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504827 in the 13th century watermarks were used as a form of a brand]]> 2018-01-31 11:43:59 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504827 brands have a mark that identifies the value and equity https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504907 2018-01-31 11:44:19 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504907 elements of a brand style https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504921 6 elements]]> 2018-01-31 11:44:22 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504921 LV tried to sue Supreme https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504931 2018-01-31 11:44:25 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504931 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504934 PR means public relations]]> 2018-01-31 11:44:25 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504934 Communication theory https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504935 AIDA - Attention, Interest, Desire, Action ]]> 2018-01-31 11:44:25 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504935 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504941 75000 people attended the launch of supreme x Louis Vuitton in Tokyo ]]> 2018-01-31 11:44:28 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504941 Adidas and Barbour collaborated https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504943 2018-01-31 11:44:28 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504943 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504960 The perception of the United Colours of Benetton advertisement and how it changed when the hairstyles were pointed out]]> 2018-01-31 11:44:30 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504960 coca cola was the first recognisable brand https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504985 2018-01-31 11:44:37 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226504985 Brand names https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505007 Luxury brands use upper case letters to command authority ]]> 2018-01-31 11:44:42 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505007 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505057 Publicity vs PR]]> 2018-01-31 11:44:53 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505057 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505118 Louie Vuitton and supreme created the biggest collobaoration that’s been seen before ]]> 2018-01-31 11:45:08 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505118 pr and publicity are not the same x https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505149 2018-01-31 11:45:14 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505149 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505189 brands have a mark that identifies the value and equity]]> 2018-01-31 11:45:23 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505189 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505247 2018-01-31 11:45:38 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505247 Royal Family https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505251 The Royal family do not get sent clothes to wear, they have to buy them for themselves. ]]> 2018-01-31 11:45:38 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505251 The satchel company story https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505280



]]> 2018-01-31 11:45:45 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505280 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505303 2018-01-31 11:45:49 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505303 Many big brands removed writing form their logo's and simplified. https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505325 2018-01-31 11:45:54 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505325 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505346 Upper case font for logos conveys authority ]]> 2018-01-31 11:45:59 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505346 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505381 Rihanna x River Island was a fail]]> 2018-01-31 11:46:05 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505381 Communication theory https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505479 2018-01-31 11:46:15 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505479 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505489 luxury brands use uppercase to command authority]]> 2018-01-31 11:46:16 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505489 The gucci and chanel logo are really similar https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505525 2018-01-31 11:46:23 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505525 Adidas and Barbour https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505605 2018-01-31 11:46:43 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505605 https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505651 Royal logo on brands means it’s approved ]]> 2018-01-31 11:46:53 UTC https://padlet.com/paulinempenny/gyx00otg04vb/wish/226505651