Various strategic uses of persuasive techniques were used for the Alligator Remote Control advertisement. The first one includes the use of Avante Garde. The two instances of this technique include “Join the club and get ahead of time!” and “Connecting prehistoric times with the 21st Century.” These prove that the product puts the user ahead of the times and convinces the audience that they should purchase it. The second strategy used was Patriotism. This can be found with the phrase “Made in The Cave.” Because the target audience are cavemen, having this product made in The Cave will bring a sense of home for the customer. The third method of persuasion would be Plain Folks, where the imagery of the caveman on the advertisement relates to the target customer and a blurb on the side saying “This could be you!” Lastly, the use of Bribery plays a part where the item is said to be “was 12 rocks, NOW ONLY 12 pebbles” and that customers will be able to “Buy 1 Get 1.” This offers the consumer something ‘extra’ for a deducted price. Customers are more inclined to purchase the product since they are getting more out of the same price. 

As regards to the visual appeals, the advertisements include imagery and pops of color. The main image the audience will notice would be the caveman holding the Alligator Remote Control. The remote control is pointed at a small television with “Buy 1 Get 1” displayed on the screen. This portion of the advertisement appeals to the consumer through a personal connection or pathos as they see someone like them in the advertisement. The pops of color were used throughout the advertisement to highlight the exclusiveness of the product such as “Made in The Cave,” “Now only 12 pebbles,” and “Limited Offer!” These methods connect to the purpose of selling the product by convincing the audience how exclusive the product is. These play a role in the rhetorical appeals by offering appeals of ethos and pathos.

     I also used logos by applying percentages such as including how many ninjas have their identity revealed because they don’t wear a doll mask as well as including what material it was made of and how many ninjas have tested and loved it (100,000 ninjas). 

     The last rhetoric I used is ethos, by creating credibility through the company name which included a © for copyright as well as the name which is “unidentified identity” which makes the doll mask seem more legitimate as the purpose of the mask is to hide the ninja's identity. Also though the statement “ 30 days money back guarantee” which proves we believe in our product; since we would give refunds, therefore making ninjas more likely to buy as they see I have confidence in the product. Additionally, I used credibility by including the greatest ninja alive Hattori Hanzo’s testimonial of the masks effectiveness which makes the ninjas believe if they buy the mask they can be just as great and that clearly it must work if the greatest ninja alive uses the doll mask.

     Some persuasive methods used in my appeal are  words such as risk and identity revealed. I used the word risk by conveying to the audience fear of the possibility that their old mask will give away who they are. As well as risk, I used identify revealed because as a ninja that’s the number one important thing that must be done which is keeping their identity a secret which they want to do at all cost, therefore if the doll mask promises to do so and clearly their old mask can’t they will be persuaded to purchase the doll mask which can ensure the privacy of their identity.

     Finally, one visual technique that I applied to my ad is the use of red as it’s a bold color and stands out and is usually connected to the feeling of urgency and also attracts the human eye or ninja eye in this case. 

Moreover, I extensively used ethos within the poster by referring to influential experts and famous celebrities. For instance, I included how Neil deGrasse Tyson has endorsed the product and how he said it was amazing. I included how even Albert Einstein and Jeff Bezos have used the Wigfan which emphasizes how anyone can use it in their life. This would be an effective use of ethos because teachers would want to buy the Wigfan after knowing such big-name celebrities are endorsing it. Additionally,  I included how ten out of ten environmentalists preferred the Wigfan compared to regular fans. 

Finally, I did incorporate a little bit of pathos within my advertisement with a picture of a student crying, sweating, and saying that she is burning hot. I included a plea saying “Please help these burning, hot students. They don’t need to suffer.” To add on, I included another plea saying that if a teacher does not want their students to cry from the heat in a classroom, they should buy a Wigfan. This use of pathos would appeal to the teachers who have students that always complain that the classroom is too hot, persuading them to buy the Wigfan. 

Furthermore, I utilized other rhetorical techniques on top of ethos, pathos, and logos. For example, I used Avante Garde when I emphasized that a teacher buying the Wigfan would be one of the first to have such an advanced piece of technology. Weasel words were used when I stated how the Wigfan could help with teaching, and I included how the fan is made of a rare, special type of hair that produces a cooling and healing effect. I used patriotism when I included how the product was both made and ranked #1 within the United States. Finally, I used bribery when referring to a deal where if you buy one Wigfan you can get another one free. The use of these other rhetorical techniques builds more persuasion and appeal by emphasizing the great qualities of the fan, including its other purposes, and offering different deals when one buys it. In addition to these appeals, I used visual statements such as a picture of the Wigfan and a classroom, a child crying from heat, and a picture of Albert Einstein to further convince the audience to buy a fan. I made my poster very colorful and inviting, hoping that the audience would be drawn to the color and will read the content of the poster. These visual and rhetorical appeals played a great part in fully encompassing the brilliant invention of the Wigfan and its multiple purposes. 

The logistical appeal of the poster was expressed by listing out information about the product such as how it is helpful for witches and the way it was made. I did some research on feathers and their symbolism to come up with this list. In the list, I included that the Hand-Feather improves flight experience, agility, and repels bad omen since all three of these could aid a witch in their life. As for the way they were made, I added that the feather came straight from a falcon which is the fastest animal in the world which explains why the product would help in flight and agility. I also added that it was modified by Gothel & Co.’s “unrivaled magic” which is intertwined with ethos since it’s implying that it was made by a company with the strongest magic. Since many witches have long nails, I included that the product was made with durable material so that it would not get damaged easily. Finally, I added that it was customizable to fit your hand as well as how you want to wear it. So, it could be a bracelet or a glove increasing the convenience factor of the product. All of the mentioned aspects make the Hand-Feather a more viable purchase.

Some persuasive methods used in my advertisement were weasel words, bandwagon, transfer, and bribery. The weasel word ‘feel’ was used in the sentence “makes you feel as light as a feather” to suggest that the product actually makes you lighter when in reality, it’s only a feeling. Transfer was used by adding a colorful image of a cheery witch in the center of the poster. By looking at another witch who looks happy, the audience may correlate the product to bringing them happiness as well. Bandwagon was incorporated in the advertisement through drawings of brooms owned by famous witches with the writing “Used by ALL”. By showing examples of well-known witches along with this writing may make the audience feel as though they are missing out by not owning it. The final method of persuasion I used was bribery by providing them with a discount. The condition for the discount was that they purchase it before the next full moon to receive 50% off.

One visual technique I applied in my poster was making certain words a different color to make them stand out more. Those words involved the redeeming qualities of the product. Another way I used color was to differentiate between good and evil. I made the Wicked Witch’s broom green and the Good Witch’s broom pink as she mainly wears pink. This distinction was used to show that this product was made for all witches no matter which moral path they decide to embark on.

Secondly, I used ethos towards the bottom of the page by saying that this product was used and is endorsed by “Van Haut, The bully who never got caught.” I also used the phrase “the item all bullies NEED” to make the audience feel obligated to buy the product, and suggesting that by not buying it, they will not be a part of the bandwagon. 

Thirdly, I used bribery by saying that the Mask Crown came with a free lock pick (that opens any lock in under 30 seconds) to provide the audience with even more of an incentive to buy this product. This also connects to the 50% off sale that I created for this item.

I also connected with the audience by suggesting some difficulties they may have, like being recognized and caught, and provided them with this solution that hides your identity and ensures that they will never be caught again. Another way I connected to the audience was by appealing to the “beginner bullies” and saying that they will get them started and are easy to use.

Finally, I provided the audience with a few facts about the functionality of the product, like “adjustable straps” and “concealing fabric” that would make it even more likely that a bully would be interested and buy this product.

The persuasive techniques of avant garde and bribery are used in this advertisement. Avant garde is used when the advertisement states that the product is made using “state of the art technology”. Taxi drivers might think that they will be ahead of the times if they buy this product because the words “state of the art” make the product seem futuristic in a way. Bribery is used when the company, Swordology, gives the audience a promo code to use in order to get 50% off on a second Bowl Sword. This may persuade taxi drivers to buy the Bowl Sword because they can get 2 Bowl Swords for a lower price than usual.

I decided to use many different colors to try and make some of the words stand out from the rest. Doing this allows me to highlight the words that I believed were most important in persuading the audience to buy the product. Using many different colors will also help catch the attention of taxi drivers if they were to see this advertisement posted on a bulletin board or in a newspaper.

10/12/21

AP Lang Pd 10

    The two rhetorical appeals that I chose to use are pathos and logos. I used pathos by depicting the blistered hand to evoke discomfort and fear within my audience. My target audience is witches. The blisters come from gripping their brooms for too long, and my product will help fix that issue. My purpose in making them uncomfortable was to help sell my product. They wouldn’t want their hands to end up like that because that would be painful, so they would take the precautionary measure and buy my product to help protect them. 

    The second rhetorical appeal I used was logos. I thought that numbers and statistics would stick out the most on a short ad that people would only take a short glimpse at. The purpose of my statistics was to prove that my creation would be useful for witches. I claimed that 3 out of 4 witches were suffering from blisters, which meant that the witch reading my ad could very much be one of those people. My second main use of logos was claiming that 7 out of 10 witches have already invested in my creation. This was also an example of a bandwagon because many other witches are buying and using my product, which could influence the audience just as much as the statistic could. 

    The creative choices I made mostly revolved around my color scheme. I made sure to make the blisters on the hand prominent and bloody. I also made the broom the same color as the darker red, which represented dry blood on the hand. I chose this because the broom was the source of the pain, so I wanted the colors to match and be symbolic. I made my product pink because I thought that was a warm and welcoming color. My product will put an end to the pain and ensure that blisters never occur, so rather than a red or dark red that represented blood and pain, I switched to a warm pink. Lastly, I made some of my bold words green and purple. I thought that green and purple were witchy colors and that would appeal to my witch audience the most.

                                                                                                                                            

Moreover, I applied several of the persuasive techniques to the rhetorical appeals in my ad as a means of luring the audience into my poster. With ethos and logos, I employed the techniques of avante garde and bribery and expressed the product in a positive light to make it seem as if Santa was missing out on the delicacies of this food light. Not only that but I made sure to utilize some facts and instructions on how to use the foodlight to delineate the benefits of using this device. Overall, the rhetorical devices that I used in creating this advertisement were specifically aimed at attracting the attention of Santa through my visual appeals and showing the purpose that I want my audience to buy this product.

In regards to pathos, I used grandiose diction, such as “premium, transparent spider silk” and “aged dust,” to make the audience awestruck and feel like this investment would be worth it. The adjectives also make it seem like the product was made with a lot of care and effort. Additionally,  I used the transfer strategy by utilizing warmer colors, such as pastel orange, purple, yellow, and pink, to give the shield crown a positive connotation in hopes of encouraging audience members to buy it. Moreover, I included the phrase “make Spooksvania proud” in bold ink at the bottom of the poster, evoking a sense of patriotism. Lastly, I said that the witches/wizards may get the shield crown at a $100 discount if they buy one before 10/31/21, creating a sense of urgency. This may lead some of the more impulsive witches or wizards to buy the product without thinking twice, because $100 in savings is a considerable amount of money. 

In regards to ethos, I said that the “Spooksvania Fashion Council nominated the shield crown to be the most fashionable accessory during October 2020,” which shows that the qualities of the shield crown mentioned in the advertisement are backed up by a well-known organization. As a result, the product is able to gain some credibility. Overall, these persuasion techniques will allow for witches and wizards to buy this product.

With the purpose in mind, the advertisement shows the use of logos and ethos. Logos are demonstrated through the use of statistics and facts in the advertisement. For example, I used the fact that microwave usage emits an amount of carbon dioxide equivalent to seven million cars. Although this fact is not directly about the product, a comparison is made because it is later mentioned that SockDesk emits less carbon dioxide and saves energy. Some consumers might choose SockDesk because it is more environmentally friendly. Additionally, SockDesk takes 50% less time than microwaves to reheat is a fact about the product which attempts to introduce and persuade the chefs to buy the product or switch to SockDesk because it is more efficient. The use of logos in the advertisement mostly mentions the benefit of SockDesk and gives logical reasons why the consumer should choose SockDesk. 

Ethos is used to play with the minds of the chefs. For instance, under the name of the product, it said 80% of chefs’ choice, where the chefs would act as the reliable experts. It also uses the advertising technique, bandwagon, because it tells the audience or chefs that the majority of them use SockDesk so they should join the crowd. The technique and appeal do not necessarily use logic and reason to persuade, however, it convinces the chefs that the product is useful because a lot of “experts” choose it.  An “FDA Approved” stamp also increases reliability since they also regulate similar cookware, including microwave ovens, and thus it tells the consumers that the product is safe to use. In addition, ethos is also conveyed through endorsement because Chef Snoopy, a famous chef, promotes SockDesk by saying he would choose it. Chefs that believe that Chef Snoopy is reliable would then choose to buy the product. These examples of ethos rely on the consumer’s beliefs, and the usage of experts and federal organizations would convince the chefs to buy it because it is reliable, honest, and credible.

Similar to the aforementioned technique, bandwagon, persuasive techniques in the advertisement, including magic ingredients and patriotism also promote the product. The magic ingredient in the advertisement is the “new heat tech” and it can make the consumer curious and make the product sound more effective. For American chefs, the small letters, “Made in the United States”, gives them one more reason to purchase SockDesk because they are supporting domestic products. These techniques might not have a large influence on the consumer’s choice, however, if the chefs were to choose between the product and a foreign product, they might choose this product because it is domestic.

Overall, the advertisement uses logos and ethos as well as other persuasive techniques to persuade the chefs to choose SockDesk.

Firstly, the ad utilizes ethos due to the reference to Lady Gaga’s meat costume from the 2010 MTV Video Music Awards. The advertisement showcases Lady Gaga as up above the clouds on top of the rockstar, who is literally and figuratively on top of the world due to wearing the food costume. This portrayal of the renowned pop star reinforces her ethos due to how she is known for her successful musical records and dominating her presence in the spotlight with creative and extraordinary outfits and costumes. The media, at the beginning of her career, have always specifically discussed her choice of clothing, and some outlets have even dubbed those costumes as “outrageous” or “ridiculous.” However, Gaga stated that her crazy fashion choices came from a desire to take control of her fame, music, and influence, as the music industry is notorious for taking control away from smaller artists who are in the early stages of their careers, if not managed by the right team. Additionally, Kanye West is also depicted in the advertisement, wearing suspenseful outfits while promoting his most recent album, Donda. Many news and media outlets have dubbed him one of the greatest rappers of all time, and he constantly wears unthinkable outfits to further strengthen his dominance in the industry and distinguish himself among numerous other rappers from his time, such as another well-renowned rapper, Drake. West also has released a successful shoe line, Yeezy’s, which does not abide by the general structure of most shoes in stores, which further shows how the rapper’s creativity in clothing constantly puts him at an advantage in maintaining his fame. This also reinforces Kanye’s ethos due to being able to maintain his fame for over a decade, regardless of his hiatuses. Likewise, the rockstar will be able to express themselves freely and also reclaim their fame through reinforcing their stage presence if they invest in extraordinary outfits such as the food costume. They will be ahead of their times (Avante Garde) and will pave the way for newer artists in the industry to have the courage to freely express themselves and also work towards claiming their fame since the beginning of their careers. 

Furthermore, the advertisement utilizes logos due to the prominent statistics used to further persuade the rockstar to purchase the food costume. Millennials and Generation Z comprises 76 million consumers with a spending power of $600 billion a year (Min et al.). Due to how this generation of consumers has grown up in a media/consumer-driven society, the rockstar can utilize media headlines of them wearing the food costume to promote their fame and popularity among the younger generations. Millennials who account for 33-35% of retail spending are able to “stay connected with brands wherever they go and [are] heavy users of technology, including smartphones and tablets,” showing how their buying and consumer powers continue to grow (Min et al.). Moreover, “when Millennials follow celebrities on social media who endorse products, they are more likely to pay attention because they tend to replicate the looks of celebrities they admire…” (Min et al.). Thus, the more a rockstar can attract consumer attention, especially through millennials who comprise a large sector of consumer culture, they can efficiently gain popularity. If the rockstar showcases their food costume constantly, they might start a new trend among Millennials and Generation Z on influential social media platforms such as Tiktok, and even Instagram or Facebook. 

Lastly, the advertisement utilizes pathos to invoke fear and suspense in the rockstar. The rockstar might believe that losing popularity is alright, as long as they can retain the money they have accumulated over the years their career was active. However, there is a tombstone depicted in the advertisement because, if the rockstar loses their fame, they would not find newer brand deals and/or other forms of monetary income. On the other hand, their major source of income, performing and releasing music, would generate less than the desired revenue due to the rockstar’s audience decreasing in size. On top of that, the money one owns is limited, as it is common for artists’ net worths to decrease if their careers are inactive over an extended period of time, such as Danielle Fishel’s, Ben Savage’s, and Macaulay Culkin’s. There are newer artists, such as Billie Eilish, who have gained popularity due to wearing “out of the ordinary” outfits, thus boosting their stage presence and opening up their doors to more brand deals, partnerships, and several endorsements. Since several other artists are using this tactic, the rockstar should also join the bandwagon and experiment with the food costume. Overall, due to how several forms of generating income are blocked because of an inactive career, the only choice the rockstar has left is to wear the food costume to boost their fame and popularity through media headlines and attracting a wider audience. If the rockstar can successfully promote themselves through the food costume, they would once again have enough power to experiment with other brand deals and endorsements to further boost their fame, income, and popularity, thus having a greater chance at a more successful career. If they choose to not wear the food costume, they would not be able to distinguish themselves from the ever-growing number of artists in the spotlight today, and their career would resemble the tombstone on the advertisement.

Some creative choices I decided to make in support of my rhetorical appeals can be seen in the background of my ad. This visual appeal highlights a cave setting, which would embody the everyday home and life of a caveman. This also hints at the cave person's emotion of comfort and tranquility (pathos). I also used rocks and clouds to help present my different persuasive techniques, such as weasel words and bribery. I also included drawings of my Tie-Let in both of its forms (tie and bracelet), as well as it being worn on Fred Flinstone. There is also a testimonial from him indicating to people why they should purchase this product. 

I included Logos on the bottom left corner of the advertisement, where it states, “Our researchers say that making and wearing this shirt might boost your spirits up by 62% more than DIY bracelets would.” The statistic 62% is not real, but the number gives a “fact” about the product. In addition, I included “might” as a “weasel word”, one of the techniques listed on the paper. The “might” works because it says that the company’s researchers provided such information and not from certified scientists from all over the country. 

On the bottom right corner of the advertisement, there is the Fairy Godmother from “Cinderella (1950)” to demonstrate Ethos. She is a well-known character , as well as an elderly lady. Putting her and her words there provides an example to the audience that the shirt kit is advanced enough for the Fairy Godmother to make her “dream shirt” from several simple materials that are not listed on the ad. The audience would tend to follow the given example and may hope to become like the Fairy Godmother. 

The many colors popping out on the advertisement portray a childish atmosphere, which can make the audience excited and happy. I also chose a few shades of purple for KIT because I researched that purple can represent “thoughtfulness”, which is the T in KIT, so I wanted to display this extravagant yet basic color to symbolize how being thoughtful and considerate to others, especially to seniors, is important. In the center of the ad, the briefcase’s brown helps calm and neutralizes the rainbows on the paper, and the smile of the kit’s handle can also make the audience smile from looking at it—because I did. I bolded the important words on the ad with various colors to emphasize their relationships with the product. For example, “fun” and “easy” are important to convey because those are a couple of adjectives that may intrigue the audience to keep looking, especially since we live in a time period of convenience. In addition to the colors, the informal diction makes it easier for the seniors to comprehend and see, especially if their eyesight is failing due to age. Overall, the purpose of the colors and the simple words is just to make the audience happy, like how I am with the result.

As for techniques, I used two of them from the list provided. I mentioned previously that “Weasel Words” was used for the Logos part. The researchers’ research does not guarantee that the product will actually make a senior citizen much happier than a DIY bracelet would. The vagueness of the word “everything” also suggests that the kit may or may not have everything that is needed to make a wonderful shirt. A few things might go missing during packaging or what is expected might not be included at all. I also used “Bribery” on the top left of the advertisement, where it states, “Buy 1 Get 2 Free!” as a limited time deal. I believe that senior citizens may want to save money even if they get money from the government, so getting the most out of something is ideal. I wrote “Money back guaranteed” underneath it as well to emphasize that this company is trustworthy and understands how to make proper refunds.

I also used ethos in my ad by citing the very well known “celebrity” caveman, Fred Flintstone. This demonstrates to viewers that they can trust the advertisement and company because if someone like Fred Flintstone is endorsing the product then it could actually be worth buying.

I also used logos through the listing of statistics that made the product (She Eye) look like a beneficial purchase. The advertisement states that “More than 50% of users say that their hunts were more successful” and “more than 75% of users say that they feel more respected by their friends and family.” These two statistics help to further solidify the reasoning behind why a user would want to buy “Sky Eye.” 

One of the persuasive techniques that I used in my advertisement was “bribery.” At the bottom of the ad I included a deal stating that if you purchase two of the “Sky Eye” products then the second one will be 50% off. Everyone loves a good discount hence this deal is intended to entice the audience into purchasing more of the product.

Overall, I chose to use bright red colors to outline the main headlines and important details presented in the ad. For the Sky Eye Logo I went with a blue color which quite obviously is representative of the sky. I also gave the logo a pair of wings on either side and surrounded it  with the silhouettes of birds to emphasize the idea that this camera product gives you a “bird’s eye view.”

October 9 2021

AP English Period 6

The concept of advertising has existed for centuries. From the earliest forms of commercial messaging, dating back to Ancient Rome, to the modern commercials that dominate the world today, advertising has played a major role in developing the world we live in today. All commercials utilize rhetoric, which is defined by Aristotle as the art of observing in any given case the “Available means of persuasion”. Such means of persuasion include Ethos, an appeal to credibility, Pathos, an appeal to the emotions, and Logos, and appeal to evidence and reasoning. For my advertisement, I utilized such persuasive techniques to appeal to my audience.

The product I chose was Future Money, and my target audience were sports fans. I named my product Gridironcoin, which is a digital currency that will be used as a payment for athletes in the future. I utilized Pathos in my advertisement by asking the audience whether they wanted to be rich and successful like their favorite athletes. This question appeals to the emotions by having the audience question their socioeconomic status. This rhetorical appeal is useful in establishing the central idea of my advertisement, and immediately have my audience consider if Gridironcoin will positively affect their lives. Later on, I utilized Ethos by including a quote from NFL Legend Tom Brady. This question appeals to credibility because of Brady’s position in the sports world today. Brady states, “I firmly believe that Gridironcoin is the future currency of sports, and is the next step in establishing relationships with the fans'' -Tom Brady (via The Associated Press 10/8/21). This quote indicates that Brady is a firm believer in Gridironcoin, and believes that it will be beneficial in developing the critical relationship between athletes and fans. I also cited the source as coming from the Associated Press, a well known, unbiased news outlet. Because this comes from an unbiased source, the audience is aware that there is minimal bias in my advertisement. Towards the end of my advertisement, I utilized Logos by stating data from a survey. A group of researchers from NYU surveyed NFL players and found that 98.2% of NFL players would prefer to be payed in Gridironcoin, than in dollars. The use of specific percentages conveys the idea that the data presented is accurate. Also, the social status of the surveyors themselves are no longer in question, as I mention that they are from a prestigious university. I also include a graph, which clearly indicates the number of athletes who approve of Gridironcoin has substantially increased.

Advertising plays a critical role in establishing the relationship between a speaker and their audience. The use of rhetorical appeals help persuade the audience into performing an action. In my advertisement, the use of rhetorical appeals are evident, and are used to persuade sports fans into purchasing Gridironcoin, a future digital currency. The use of Ethos, Pathos, and Logos are essential in my advertisement, and are key factors in the art of persuasion.

    Pathos is often considered the most powerful advertisement appeal because using emotions to motivate the audience has been proven successful over and over. In my opinion, heartfelt messages that bring you to tears such as the ASPCA’s commercials on animal cruelty are utilizing pathos (and well at that), but I tried to use a more subtle approach. While using musical artists’ assurances to give the product credibility, the usage of the product by young and/or popular artists is doubled and tripled down on in the advertisement, seeking to make it clear that an unconscious correlation will be drawn between the product and the fame of the users. There’s also the usage of words that are directly meant for musical artists, such as emphasizing that “you'll be set for any stage, no matter how big!”, meaning the product will feel like it is meant for them and therefore they should have it. The usage of puns (for example, “More Than Words” is a song by the hair metal band Extreme) adds some levity and fun while reinforcing the bent of the product to be marketed towards musicians. Lastly, the color scheme of red/green/blue makes the advertisement pop and captures the energy of the music and the makers that the product is marketed towards.

In terms of visual appeal, I used the colors black and red because those colors relate to the WWE belt, which I thought would help to grab the attention of pro wrestlers through the use of pathos, by evoking emotions of recognition and interest. For the color of the pillow in the model, I used the color blue, because it is associated with good sleep. I also drew two snoring cloud bubbles at the top of the advertisement because snoring is commonly associated with good sleep, which is something that I want my consumers to associate my product with.

My poster uses all three rhetorical appeals to appeal to the audience. An example of ethos is the review that Gordon Ramsay gave, rating the product 10 out of 10. Gordon Ramsay is a famous chef known for being strict and blunt. If he says something is good, then it is likely that others will consider his recommendation when purchasing the kite remote controller. Both his credibility and reputation help in promoting this product. In addition, I mentioned how this product was featured in an MIT Technology Review Magazine. MIT is a very prestigious research University and is known for creating a lot of successful entrepreneurs/alumni. If the kite remote controller has been reviewed and approved by someone from MIT, that means that this product can be trusted and is of high quality. For logos, I provided quantitative data showing that  cooking with this kite helps to reduce air pollutants by up to 10%. The data uses both logos and ethos because while it is using statistics to convince the customer to buy the product, it also makes the customer feel as if they are doing something good for the environment if they buy it. Lastly, saying that this product is fun to use, evokes an emotional response in the consumer. Remote controllers are associated with television, drones, and many more fun activities, so it might lure the customer into buying the kite. You can now cook while having some fun outdoors!

Some other persuasive techniques I used are Avante Garde and patriotism. I stated that this product uses technology ahead of our time, which makes the audience think that if they purchase it, they are considered better than others and more special. They will be superior compared to those without it. I also didn’t forget to mention that the product is made in the U.S.A. Buying this means that you are supporting your country’s economy. Lastly, by saying ‘there is a limited quantity,’ it creates a sense of urgency within the audience. It tells them that if they don’t buy it now, then it will all be sold out. When someone acts when they are rushed, they don’t think things through, which is why I put this line in. I want the customer to click purchase before they have time to think about it. 

Apart from using explicit mottos, I also tried making the kite remote controller stand out by making subtle artistic choices. On the right side of the paper, I drew a restaurant called ‘Futuristic Steakhouse,’ while coloring it to make it look very rustic and historic looking. For the kite, however, I used blue because blue is usually associated with the future. The kite looks more high-end when it is compared to an old-looking building. Also, notice how I used a black pen instead of colored pencils when writing more formal statements, like dialogues or statistics. Black makes it look more serious and credible. Meanwhile, for the shorter slogans, I used bright colors to catch people's attention in a short amount of time.