2) Describe how culture behaves

3) Class Discussion: What are the key challenges faced by businesses expanding into export markets due to cultural differences? 

Activity:

Each group will present their findings to the class. Each presentation should focus on:

How their assigned company (McDonald's or Starbucks) uses Hofstede’s and Trompenaars’ cultural dimensions to adapt to Middle Eastern culture.

What specific adaptations were made to cater to cultural values, such as food offerings, store design, or marketing strategies.