From this board, you can find all the information regarding the event that you'll need! This is the place where you'll also find the presentations and other useful resources after the event.

Venues:

21.–22.5. G Livelab Helsinki, Yrjönkatu 3.

22.5. Some workshops on Wednesday will happen across the street at MOW Mothership, Pieni Roobertinkatu 9.

There is coffee, tea and snacks offered at the venue. There are lunch options available around the venue, but you must cover your own lunch.

Questions? Contact: isaura@startupregufees.com

Doors open

10:00 - 10:15

Welcome words

10:15-10:20

Startup Refugees introduction

10:20 - 10:50

Jenni Ahtiainen, Designer & Executive of Deafmetal & gTIE

Jenni Ahtiainen is an award-winning designer who has designed accessories for Marilyn Manson, Snoop Dogg, and Bono, to name a few. In 2018 she got hearing aids and driven by her personal need to ”tune them up a bit", she designed a groundbreaking innovation that instantly won international awards. Jenni will share her success story of using her creativity, design experience, and sense of aesthetics to develop an innovative product that helped her to expand her business to new markets.

10:50 - 11:10

What’s your story? - Networking activity

Let's get to know each other! What are our core expertise and skills? What kind of future plans do creatives have regarding employment/entrepreneurship? Here's an opportunity to give ideas to each other and support our growth together.

11:10 - 11:30

Coffee Break

11:30 - 11:35

Founding An Art-Up: Special Characteristics Of Creative Entrepreneurship by Kati Uusi-Rauva

11:35 - 12:00

Scale up your creative business by Antti Innanen, founder at Dot. Legal & LEGIT

Antti Innanen is a renowned lawyer and an innovator in the field of legal service design. He leads Dot., a pioneering legal design agency. Antti's innovative approach has earned him the prestigious Fennia Design Prize in 2020. At the event, Antti will share his insights on creative industry trends, how to develop scalable business models in design and how to enhance sales strategies.

12:00 - 13:00

Workshop: Opportunities For Creatives by Anastasia Kozina

What kind of mega trends are there? AI, NFTs, Digital Transformation, Sustainability, the Content Democratisation and Consumer Creation are all current topics transforming creative work. Let's find more by discussing together about the possible opportunities and advantages of integrating new technologies and what kind of challenges may open up opportunities for the creatives of the future.

13:00 - 14:00

Lunch Break (Please be prepared to cover your own meal costs.)

14:00 - 17:00

CREATIVE DEMO DAY

Aalto Digital Creatives and Uniarts Hub pre-incubator programs join forces for a demo day pitch event to highlight creative and art-based business ideas. Participants from both programs pitch their business ideas to the public and receive feedback from a jury of creative industry experts. The event will be hosted by Katriina Haikala. Aalto Digital Creatives and Uniarts Hub creative industry pre-incubators are supported by the City of Helsinki and are a part of Helsinki-based higher education institutions’ campus incubators network.

Judges:

Matilda Kivelä, Creative Consultant and Head of Strategy at Hi Shine

Anu Oksanen, Business Advisor, Business Helsinki

Heikki Laaninen, Project Manager, Metropolia University

17.00->

Afterwork & Networking at Jackie Restaurant (Iso Roobertinkatu 21)

Welcome Words

10:05 - 10:25

Keynote: Nosh a Lody, Co-Founder of Marmori Entertainment

Nosh A Lody is a former professional footballer turned creative entrepreneur. He is the founder and Chief Creative Officer of the mixed media company and creative studio Marmori Entertainment. The core of Nosh's work is empowering others to maximize their potential by connecting ideas and people, providing guidance and mentoring, bringing together diverse perspectives, and collaborating with talented individuals to create a better tomorrow. Nosh will share his journey on how he used his skills and network to build a creative business, and the advantages of having a strong community to collaborate with.

10:25 - 10:50

How To Spark Interest On Social Media? – Ideas & Inspiration by Jojo Von Hertzen

For creative entrepreneurs, social media offers limitless opportunities for creating engaging advertisements and producing creative content for a wide range of customer groups. Johanna Von Hertzen will share her best tips on how to reach audiences on social media, how to achieve results with different budget levels, what type of content sparks interest, and what to do when there’s nothing to post. JoJo "Johanna" von Hertzen is a singer-songwriter, content producer, and event producer. She is actively involved in various music-related projects and is responsible for, among other things, the social media of Finland's largest instrument importer F-Musiikki.

10:50 - 10:55

Creve & Volume! – An Introduction to Free Online Services for Entrepreneurship

Volume! – Empowering Solo Entrepreneurs through Global Readiness programme offers creative sector entrepreneurs the opportunity to develop their entrepreneurial knowledge and skills online, independently and collaboratively. You can choose from among our course offerings to select the training modules and coaching sessions that are just right for you.

10:55 - 11:15

Coffee Break and Networking

11:15 - 12:00

How To Get Commissioned? - Expert Panel

As one of the biggest challenges for many fresh professionals, freelancers and entrepreneurs is the lack of network and knowing how to get their foot in the door for new business opportunities, our experts will share their best insights and tips on how to work and collaborate with companies.

Panelists:

Sami Ezzat-Agha, CEO & Agent at OG Talents

Elsa James, Senior Brand Marketing Specialist at Rovio

Inker-Maaria Ketonen, Creative Director & Partner at IVALO Creative Agency

Oleksandra Martynova, Associate Marketing Manager at Fazer

12:00 - 13:00

Lunch Break (Please be prepared to cover your own meal costs.)

13:00 - 16:00 at G Livelab

Creative Business Mini Hackathon

How do we develop products and services that customers want to buy? Understanding your target audience—what they need, can afford, and why they might choose you over competitors—is crucial if your creative business wants to thrive. Explore these questions at the CREATIVE BUSINESS MINI HACKATHON, where you'll learn about customer-focused business planning and work together in multidisciplinary teams to tackle industry challenges. Join us to acquire the skills necessary to turn your creative business into a viable reality!

The workshop is led by a designer, teacher and design business consultant Sarianna Niskala. Her background is in Textiles and Fashion Design and International Design Business Management. She has lived and worked in Finland, Italy, Sweden, and the UK. Sarianna is an expert on visual and product design, branding, multidisciplinary teamwork, strategy, and design management.

13:00 - 14:15 at MOW Mothership

Workshop: Sustainable Art Making by Veronika Vegesent and Helsinki International Artists Association

Veronika Vegesent is a versatile artist. Her work draws inspiration from cultural minimalism and a mindful philosophy, which she connects to ethical principles, addressing the connection between humans and nature. In this masterclass, Veronica will demystify the complexities surrounding sustainability in art practice. Exploring not only the fundamentals but also uncovering innovative techniques and materials.

14:30 - 16:00 at MOW Mothership

Workshop: Building Bridges - Networking Essentials for Creatives by Producer Centre Living Lab

A wide network is a great asset for any creative professional! In this workshop you get to explore your networking style and discover the benefits of building connections. You’ll also learn about the upcoming activities of the national Producer Centre Living Lab project in the capital region and how producer networks can support you in your creative journey.

16:00 - 16:30 at G Livelab

Closing session

Jenni will share her success story of using her creativity, design experience, and sense of aesthetics to develop an innovative product that helped her to expand her business to new markets. 

Jenni will talk on Tue 21.5. at 10.20.

Antti will talk on Tue 21.5. at 11.35.

Nosh will talk on Wed 22.5. at 10.05.

Jojo will talk on Wed 22.5. at 10.25 on How To Spark Interest On Social Media – Ideas & Inspiration.

Sami is one of the speakers on 22.5. in the How to Get Commissioned panel at 11.15-12.00.

Veronika will lead the Sustainable Art Making workshop on Wed 22.5. at 13.00

We support participants through entrepreneurship courses in Arabic, English and Ukrainian. We offer Market Validation trainings and events for those who have products or services ready to sell. And we provide 1-on-1 business advice.

Interested in volunteering with us? Join our volunteer email list by getting in touch with isaura@startuprefugees.com

Ten to fifteen teams or individuals are accepted to the ADC pre-incubator programme twice a year. The programme lasts for thirteen weeks. It is led by experts from the Aalto Startup Center and Aalto Studios.

Previous business experience is not required of the applicants. The selection process evaluates the business idea’s potential for further development, the solution it provides, and the way it shapes a sustainable future.

Uniarts Hub pre-incubators are supported by the City of Helsinki and are a part of Helsinki-based higher education institutions’ campus incubators network.

More information about Uniarts Hub www.uniarts.fi/hub

As an association we provide networking opportunities, curate  exhibitions and events for our members to showcase their work and organize social gatherings for our community.

Creve's services are provided online, allowing participation regardless of location. You’ll receive practical assistance in developing your own skills, building networks, and realizing your business endeavors: from entrepreneurship skills to business planning, initiation, and development.

She has lived and worked in Finland, Italy, Sweden, and the UK, and she has focused on visual and product design, branding, multidisciplinary teamwork, strategy, and design management.

Sarianna will facilitate the Creative Business Mini Hackathon on Wed 22.5. at 13.00-16.00.

Finding the right talent for the job, or vice versa selling your expertise, while being busy with your projects can be challenging. OG is here to help.

Elsa is one of the speakers on 22.5. in the How to Get Commissioned panel at 11.15-12.00.

Inker-Maaria is one of the speakers on 22.5. in the How to Get Commissioned panel at 11.15-12.00.

Siia will lead the workshop Opportunities for Creatives on Tue 21.5. at 12.00.

Value-Based Foundations of Art-ups

Events:

• Creatives Showcase 8.-9.11. in Helsinki by Startup Refugees (more info will follow)

Training & courses:

• Aalto Digital Creatives pre-incubator programme

• Uniarts Hub pre-incubator programme

• The Uniart Open Campus courses for for professionals in the field of the arts, the autumn course program is published on Tue 28 May at 3 pm.

• Creve Volume! programme strengthening the skills of Solo Entrepreneurs for a changing market.

• Creve groap coaching sessions

Associations for creatives:

• Grafia

• Kuvittajat

• Finnfoto

Other useful organizations:

• Taike (Arts Promotion Centre Finland)

• Cupore

Grants:

A database of grands in the cultural field