https://padlet.com/QRC/wineconsumerprofileeden Develop a brief segment profile for the top two consumer segments that a cellar door in Central Otago should target. en-us 2020-04-13 04:52:07 UTC 2020-04-15 22:40:59 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/497574763/982a857286181b9807b818fc8253913f/download.jpg https://padlet.com/QRC/wineconsumerprofileeden/wish/505428308 1. The main need for a couple to visit a winery would be to select a wine for a function 

2. the amount of knowledge would be moderate to high I feel that they may have done a little research and have a slight understanding 

3. Are they likely to purchase wine at the winery - I think the they would take purchasing wine into consideration but would research price and the option to do a function deal 

4. Price - this profile would be open to spending more for a good wine as it is for an event 

5. Demographic:
a. Local Travelers In the North Island 
b. Mid 40s to Early 50s 
c. Couple 
d. Close friends and family 
e. Hotel Mainstream 
Recommendations 
1. Function Discount/ Bulk buy 
2. Online presents ie event planner etc
 ]]> 2020-04-14 00:24:54 UTC https://padlet.com/QRC/wineconsumerprofileeden/wish/505428308 https://padlet.com/QRC/wineconsumerprofileeden/wish/505437722 1. the main need for this profile is pleasure and experience 

2. they have a moderate to low knowledge, they would have moderate knowledge of other world wines but may have an average level of new Zealand wines 

3. They are likely to purchase wine at the winery 

4. Price they are more likely to purchase wine based on the price and not the quality 

5. Demographic:
a. European 
b. Both Genders ages 20+ 
c. Staying in the south island near transport options 
d. Older Family with adult children 
e. Mainstream hotel
Recommendations 
1. Package Deals - wine bike tours incl. bike lunch and wine tasting 
2. isite Brochure - hard copy  ]]> 2020-04-14 00:36:50 UTC https://padlet.com/QRC/wineconsumerprofileeden/wish/505437722