Forms and Conventions by Yasmin Jackson https://padlet.com/ac01818/gwykpd533ntm A2 Media Studies Summer Work en-us 2017-09-14 13:59:46 UTC 2025-10-07 15:40:48 UTC hello@padlet.com Forms and Conventions of Music Videos ac01818 https://padlet.com/ac01818/gwykpd533ntm/wish/187567618 2017-09-14 14:00:53 UTC https://padlet.com/ac01818/gwykpd533ntm/wish/187567618 ac01818 https://padlet.com/ac01818/gwykpd533ntm/wish/191674240 Forms and conventions are the way that we can associate and identify certain things with specific genres. In terms of the forms and conventions of music videos, genre refers to the genre of the music itself which can be; Pop, Rock, Hip-Hop, RnB, Rap, Classical, Jazz and many more.]]> 2017-09-27 14:05:39 UTC https://padlet.com/ac01818/gwykpd533ntm/wish/191674240 ac01818 https://padlet.com/ac01818/gwykpd533ntm/wish/191678954 2017-09-27 14:13:31 UTC https://padlet.com/ac01818/gwykpd533ntm/wish/191678954 Conventions ac01818 https://padlet.com/ac01818/gwykpd533ntm/wish/191679340 Many common conventions help to indicate what type of genre a music video is. Conventions differ depending on the genre in order to link th genre in with conventions.
  • Mise-en-Scene
    • Locations used, props, costume, make-up and lighting.
  • Camerawork
    • Different shot types and movement of the camera.
  • Editing
    • Colours used, contrast and brightness, cut types and special effects.
  • Sound
    • Backing singers, vocals and instruments.
Other conventions of music videos
  • Storyline
  • Narrative
  • Performance
  • Length 3/4 minutes
  • Lip syncing
]]> 2017-09-27 14:14:11 UTC https://padlet.com/ac01818/gwykpd533ntm/wish/191679340 Importance of Genre ac01818 https://padlet.com/ac01818/gwykpd533ntm/wish/191692620 It is important to understand music genres as certain genres will work better and are commonly used with specific conventions in order for the music video to work well an make sense. Target audience also differs across all music genres so the music and video must work together well to suit the audience.]]> 2017-09-27 14:36:51 UTC https://padlet.com/ac01818/gwykpd533ntm/wish/191692620