https://padlet.com/nhussey1973/col1 Made with a little mischief en-us 2021-05-05 11:10:04 UTC 2021-05-06 10:05:33 UTC hello@padlet.com https://padlet.com/nhussey1973/col1/wish/1497398789 ‘Colin versus Cuthbert’ - personification, lighthearted tone for effect.]]> 2021-05-06 09:49:52 UTC https://padlet.com/nhussey1973/col1/wish/1497398789 09hortona https://padlet.com/nhussey1973/col1/wish/1497401924 Pre-modifier "German" creates a racial divide, alludes to the author's leaning right wing perspective.]]> 2021-05-06 09:50:58 UTC https://padlet.com/nhussey1973/col1/wish/1497401924 https://padlet.com/nhussey1973/col1/wish/1497402153 ‘intellectual property claim’, ‘infringes’ - technical jargon, legalese. makes the case seem serious and weighted.]]> 2021-05-06 09:51:04 UTC https://padlet.com/nhussey1973/col1/wish/1497402153 https://padlet.com/nhussey1973/col1/wish/1497402287 Pre-modifier is used to highlight that they are foreign and it is presented in a negative manner ]]> 2021-05-06 09:51:08 UTC https://padlet.com/nhussey1973/col1/wish/1497402287 https://padlet.com/nhussey1973/col1/wish/1497403170 ‘(Left)’
Has to specify which is the actual one as they are so similar ]]> 2021-05-06 09:51:33 UTC https://padlet.com/nhussey1973/col1/wish/1497403170 https://padlet.com/nhussey1973/col1/wish/1497403250 Premodifier "German supermarkets" implies aldi are invading British brands and culture ]]> 2021-05-06 09:51:36 UTC https://padlet.com/nhussey1973/col1/wish/1497403250 https://padlet.com/nhussey1973/col1/wish/1497404752 ‘the retailer has accused the discount retailer’ - premodifier ‘discount’ making aldi seem like the knock-off, creates association with poor quality.]]> 2021-05-06 09:52:17 UTC https://padlet.com/nhussey1973/col1/wish/1497404752 https://padlet.com/nhussey1973/col1/wish/1497405320 Online article, multi modal text, implies audience are computer literate, audience may have an interest in social issues and law ]]> 2021-05-06 09:52:34 UTC https://padlet.com/nhussey1973/col1/wish/1497405320 https://padlet.com/nhussey1973/col1/wish/1497406002 Personification of the cake by referring to it by its name “Colin” - leading to a more personalisation and an emotive response from the reader]]> 2021-05-06 09:52:53 UTC https://padlet.com/nhussey1973/col1/wish/1497406002 https://padlet.com/nhussey1973/col1/wish/1497406683 "Colin the caterpillar and its Aldi rival cuthbert" gives a semantic field of war ]]> 2021-05-06 09:53:12 UTC https://padlet.com/nhussey1973/col1/wish/1497406683 https://padlet.com/nhussey1973/col1/wish/1497406877 ‘m&s declares war’ - suggests that m&s is the one that has been wronged, highlights the right-wing political bias present]]> 2021-05-06 09:53:17 UTC https://padlet.com/nhussey1973/col1/wish/1497406877 https://padlet.com/nhussey1973/col1/wish/1497407501 Online forum ]]> 2021-05-06 09:53:33 UTC https://padlet.com/nhussey1973/col1/wish/1497407501 https://padlet.com/nhussey1973/col1/wish/1497407858 “The retailer has accused the discounter”
Contrast between calling M&S a retailer and calling Aldi a discounter, makes Aldi look cheap and worse in comparison to M&S. Links to the right wing bias held by The Telegraph, likely to try and make Aldi seem bad]]> 2021-05-06 09:53:43 UTC https://padlet.com/nhussey1973/col1/wish/1497407858 https://padlet.com/nhussey1973/col1/wish/1497408590 Noun "reputational coat tails" implies that aldi are in the wrong and representing aldi as a criminal supermarket because it is making a reputation on also as copying ]]> 2021-05-06 09:54:06 UTC https://padlet.com/nhussey1973/col1/wish/1497408590 https://padlet.com/nhussey1973/col1/wish/1497408644 verb ‘accused’ - makes this seem like a significant affair, suggests m&s has been wronged]]> 2021-05-06 09:54:07 UTC https://padlet.com/nhussey1973/col1/wish/1497408644 https://padlet.com/nhussey1973/col1/wish/1497410111 ‘colin’ - refers to the cake by the name, personification, creates sympathy from the reader]]> 2021-05-06 09:54:49 UTC https://padlet.com/nhussey1973/col1/wish/1497410111 09hortona https://padlet.com/nhussey1973/col1/wish/1497410349 "Riding on reputational coat tails" - guides the reader in favour of M&S as it does not aim to defend the supposed perpetrator.]]> 2021-05-06 09:54:57 UTC https://padlet.com/nhussey1973/col1/wish/1497410349 https://padlet.com/nhussey1973/col1/wish/1497412621 ‘15 years’ - time adverbials imply m&s are the ones that did it first, they are in the right in the situation - emphasises political bias of the newspaper]]> 2021-05-06 09:55:54 UTC https://padlet.com/nhussey1973/col1/wish/1497412621 https://padlet.com/nhussey1973/col1/wish/1497420877 Primary is to inform and the secondary is to entertain and persuade ]]> 2021-05-06 09:59:47 UTC https://padlet.com/nhussey1973/col1/wish/1497420877 https://padlet.com/nhussey1973/col1/wish/1497421224 the right-wing views presented throughout appeal to right-leaning audiences, the bias of the paper itself also means that the readers would be largely right-leaning]]> 2021-05-06 09:59:58 UTC https://padlet.com/nhussey1973/col1/wish/1497421224 https://padlet.com/nhussey1973/col1/wish/1497422919 The article is written from the Telegraph which is a right wing bias comany just like M&S so they are positioning the reader to have the same political bias]]> 2021-05-06 10:00:53 UTC https://padlet.com/nhussey1973/col1/wish/1497422919 09hortona https://padlet.com/nhussey1973/col1/wish/1497423305 Pragmatics - ulterior motive behind the formation of the legal case.]]> 2021-05-06 10:01:04 UTC https://padlet.com/nhussey1973/col1/wish/1497423305 https://padlet.com/nhussey1973/col1/wish/1497424541 They have used the names of the cakes "cuthbert" and "Colin" instead of the names of the brands/ supermarkets ]]> 2021-05-06 10:01:45 UTC https://padlet.com/nhussey1973/col1/wish/1497424541 https://padlet.com/nhussey1973/col1/wish/1497426020 Adjective- ‘free-riding’ represents the company as care free and unprofessional as it appears they are not as serious about their business given that they are ignoring rules.]]> 2021-05-06 10:02:25 UTC https://padlet.com/nhussey1973/col1/wish/1497426020 09hortona https://padlet.com/nhussey1973/col1/wish/1497427768 Statistics - suggest that there is a lack of quality in one. Right wing audience - equate quality with price.]]> 2021-05-06 10:03:14 UTC https://padlet.com/nhussey1973/col1/wish/1497427768 09hortona https://padlet.com/nhussey1973/col1/wish/1497428872 Quote reputable sources with the further use of field-specific lexis. Provides more credibility and creates a sense of bias.]]> 2021-05-06 10:03:47 UTC https://padlet.com/nhussey1973/col1/wish/1497428872 https://padlet.com/nhussey1973/col1/wish/1497432605 ‘Partnership with cancer charity Macmillan’ presents them as the hero’s as they are working for charity and Aldi is stealing from them portraying them as the villains.]]> 2021-05-06 10:05:33 UTC https://padlet.com/nhussey1973/col1/wish/1497432605