CAG 1 REPORT DISCUSSION (Due end of class) by JENNY https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl Discuss the product (brand) and provide brief details on your research about: 1. Company history and background of the brand. 2. Target customers 3. Product 4. Competitors. This is a draft for discussion (to be completed in 40 mins). Leader to create a new post and type in your names and the answers (in point form - at least 4 bullets for each part). en-us 2021-09-04 07:38:44 UTC 2025-10-30 13:41:50 UTC hello@padlet.com Kim Ikhmal Carmen Jesline https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl/wish/1756125083 1.  Company History and Background

2. Target Customer
  • Milo does not really have a specific target age group (various age groups are targeted)
  • Milo is a family drink, therefore it targeted towards families especially big families

3.  Products
  • Nestlé Product
  • World’s leading chocolate malt beverage
  • Provides essential vitamins and minerals
  • Can be prepared with hot water or hot or cold milk

4.  Competitors
- Milo had so many competitors such as Vico , Horlicks and Ovaltine . It is because they also a malted drink and these product also are well known in Malaysia. 

- in restaurant they also replace milo by using vico because of vico is more cheaper than milo product and the taste is quite same . 

- the other brand of malted product are way more cheaper than milo product.

]]> 2021-09-21 04:58:52 UTC https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl/wish/1756125083 Jovi Bing Kit Jae https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl/wish/1756162726 1. - 100PLUS was launched in Malaysia in 1983. Ahead of its time with its Sports & Active Lifestyle positioning then, success did not come easily for the new brand. However, the management of the company behind the brand believed in the potential of the product and persevered.

2.- Athletes and Children and Health Conscious People and Energetic Customers

3. -Boost Energy
   - Provide High Electrolytes
   - Helps To Stay Active
    -Help people to reduce illness

4. -Revive and Mountain dew because they share the same feature that can boost energy. ]]> 2021-09-21 05:26:48 UTC https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl/wish/1756162726 Bi Ying, Nicole , Kaijin , Rachel , Daniel https://padlet.com/jennyhenggk1/guxaw3ublg4umqtl/wish/1756210350
Dettol Antibacterial Original Liquid Hand wash
1. Company history and background of the brand
  • A brand of cleaning supplies and disinfectant and antiseptic
  • Launched over 80 years by the British company Reckitt. It was introduced worldwide except in the United Status.
  • Tagline : “ Keep the memories, but not the bacteria” 
  • Dettol Antibacterial Original Liquid Hand Wash selling point: kills 99.9% of germs. 
  • Product categories of dettol ：body washes, bar soaps,liquid hand wash, hand sanitizers, wipes, multi action cleaners, laundry sanitiser, trigger sprays, disinfecting sprays, antiseptic germicide liquid. 


2. Target customers
  1. Demographic
- worldwide ( except the united states)
- can be housewives 

  1. Psychographic 
- Values their body health & lifestyle 
- Hygiene seeking customers who are always spending their time outdoors 

3. Product 
  • Kills 99.9% of germs including E.coli and flu virus
  • pH-balanced liquid hand wash
  • Original Pine Fragrance Hand Wash
  • Anti-Bacterial
  • Antiseptic

4. Competitors: Lifebuoy 
  • Lifebuoy: approximately RM0.0345 per ml, Dettol (cheaper): approximately RM 0.02752 per ml 
  • Lifebuoy:Effectively fight infection-causing bacteria and viruses as well as kills 99.99% germs in 10 secs , Dettol:Kills 99.9% of germs including E.coli and flu virus
  • Lifebuoy: king of rural market, Dettol: big market share in the urban market


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