2.     New artist

3.     New album 

4.     New instrument 

5.     New venue 

6.     Schools

7.     Colleges

8.     Universities

9.     Kindergartens 

10.  Job vacancies

11.  Town events

12.  New infrastructure 

13.  New car model

14.  New laws

15.  Flying cars

16.  Hoverboards

17.  Teleporting machine

18.  Invisible cloak

19.  Superpowers

20.  Flying wings

21.  New jetpack

22.  Tourist region

23.  News

24.  New watch 

25.  New type of drink

26.  New type of food

27.  New restaurant chain

28.  New item on the current restaurant menu 

29.  The beach

30.  Mind readers

31.  Future readers 

32.  Global warming

33.  New coke flavor 

34.  Weather controlling machine

35.  Clones

36.  Weight loss pill

37.  Time machine

38.  New movie

39.  New tv show

40.  New sport

41.  New amusement park

42.  New tv series

43.  New season of tv series

44.  New building

45.  New video game

46.  New type of car

47.  New town/suburb

48.  New fridge

49.  New freezer

50.  New type of fruit 

51.  New type of alcohol 

52.  New type of computer

53.  New apple product

54.  New Samsung product 

55.  New country 

56.  New cruise shup

57.  New water park

58.  New bridge

59.  New highway

60.  New shopping centre

61.  New shops

62.  Sales at stores

63.  Effects of covid

64.  Effects of deforestation

65.  Effects of rising sea levels

66.  New animals 

67.  Dream recorder device

68.  Eat without gaining weight pill.

69.  Knowledge of lottery number pill

70.  New hotel

71.  Instant pain killers

72.  Instant throat soothers

73.  Common flu vaccine

74.  Super sonic shoes

75.  New book

76.  New way for paper without using trees

77.  The solution to plastic problem 

78.  Flights to the moon

79.  Fall asleep instantly pill

80.  New type of coke

Source 1: Thompson, J. D., & Weldon, J. (2022). Audiences and target audiences. In Content production for digital media (1st ed., pp. 11–20). https://doi.org/10.1007/978-981-16-9686-2_2 Retrieved from 

 

The main idea extracted from this source is how to truly understand a target audience and how to appeal to certain groups of people. Another key point made within this article that is helpful was the rise in social platforms such as TikTok, Instagram and Snapchat. It is important to consider these platforms when determining a target audience as these apps often have a huge influence on the type of content particular viewers see. This source will be of great help when it comes to creating the content as I will have a greater understanding of the type of content required in order to appeal to the correct target audience. 

 

 

Source 2: Sharp, B 2017, Marketing: Theory, Evidence, Practice, Oxford University Press, Melbourne. Available from: ProQuest Ebook Central. [3 April 2023].

Source 3: Zarantonello, L, Schmitt, BH & Jedidi, K 2014, ‘How to advertise and build brand knowledge globally’, Journal of Advertising Research, vol. 54, no. 4, p. 420.

 

 

 

These two sources are quite similar in some aspect; however, both serve different purposes. The first source was useful for the planning stage of this assignment. I say this because it is very important for the creator to know what advertising techniques are beneficial and effective when trying to promote something. This source uses previous ads, both successful and unsuccessful to create a good knowledge basis on what has worked well and what hasn’t in the past. Moving forward, this source will be beneficial in creating and promoting my chosen topic through its extensive evaluation of advertising techniques. Source two, as mentioned previously, is similar to source one. This source aims to provide to necessary knowledge in building the brand. This will be helpful because when completing this assignment, it is important to think and create the promotional video with the perspective of it becoming a legitimate product or service.