https://padlet.com/roland_soh6/gum3jh64k0o0 Tutorial 3 - Strategic Planning en-us 2016-10-31 12:45:13 UTC 2017-05-05 09:20:02 UTC hello@padlet.com roland_soh6 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194231 - Great Design
-  Price and quality matches. 
-  Unique product 
- Customers have wider range of choices for furniture and household items.  ]]> 2016-10-31 12:45:52 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194231 roland_soh6 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194421 - Limited Customisation]]> 2016-10-31 12:46:28 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194421 roland_soh6 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194506 - Consumers are increasingly willing to pay for good designs]]> 2016-10-31 12:46:46 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194506 roland_soh6 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194547 - Internet purchases from TaoBao getting more common]]> 2016-10-31 12:46:53 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134194547 roland_soh6 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134195573 It will give you some cool inputs on IKEA]]> 2016-10-31 12:49:49 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/134195573 akisquiche https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135519517
A lion met a Tiger
As they drank beside a pool
Said the tiger, "Tell me why 
you're roaring like a fool".

"That's not foolish, said the lion
with a twinkle in his eyes
"They call me King of all beasts
Because I advertise!"

A rabbit heard them talking
And ran home like a streak
He thought he'd try the lion's plan,
But his roar was just a squeak,

A fox came to investigate - 
Had luncheon in the woods.
Moral: when you advertise, my friends, 
Be sure you've got the goods!

- Anonymous Poem

Taken from page 2
"The Ultimate Marketing Plan"]]> 2016-11-04 23:25:39 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135519517 akisquiche https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135520118 SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person.]]> 2016-11-04 23:42:52 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135520118 ikalmaterah12 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135521667 2016-11-05 00:44:41 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135521667 carol_hor https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135592780 - Affordable to most consumers]]> 2016-11-06 11:09:02 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135592780 carol_hor https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135594138 - Mass production]]> 2016-11-06 11:39:23 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135594138 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135599356 Customers have wider range of choices for furniture and household items. ]]> 2016-11-06 13:18:34 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135599356 carol_hor https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604726 - Consumers demand for lower priced product (Roland: why?)]]> 2016-11-06 14:41:08 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604726 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604792 Low cost product will not be able to produce a high quality item.
(Roland: I agree with you but IKEA has also made the proposition that their products are of both good value and quality.]]> 2016-11-06 14:41:44 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604792 carol_hor https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604892 - Poor economy will affect consumer's spending]]> 2016-11-06 14:43:02 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135604892 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609188 international markets offers
(Roland: Please explain more?)]]> 2016-11-06 15:43:10 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609188 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609332 Designs are not attractive enough for consumer.]]> 2016-11-06 15:45:28 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609332 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609642 Consumers are changing their tastes very quickly
(Roland: Could this be an opportunity for IKEA - because they are relatively less expensive furniture and hence consumers can dispose them when they no longer require them?)]]> 2016-11-06 15:49:56 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135609642 latkum5 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135673655 Given its size and scale globally, difficult to manage IKEA's standards equally. For example, some of its products such as carpets, are outsourced from third world countries. Because, the raw materials are cheaper and in abundance there. We can't expect the same quality standard and environmental awareness to be followed in these countries!
This will contribute to its IKEA's reputation in the international market.
Solution
Buy the raw materials from cheap sources and manufacture the final product in IKEA's own plant.]]> 2016-11-07 05:23:00 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135673655 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682316

A clear vision

Strong concept

Democratic design’ (the equal balance of function, quality, design and price).

]]> 2016-11-07 07:29:42 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682316 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682576

The size and scale of its business. IKEA’s global activities may make it difficult to control standards.

The demand for low-cost products. The cost needs to be balanced against quality.

The need to keep the public and IKEA stakeholders well informed about its environmental activities.

]]> 2016-11-07 07:32:08 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682576 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682819

Greener products

Low prices

]]> 2016-11-07 07:33:58 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135682819 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135683190 market forces more competitors entering the low price household and furnishings markets. IKEA needs to reinforce its unique qualities to compete with these]]> 2016-11-07 07:37:04 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135683190 mazinah2501 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135685820 -Price v.s Quality reason; Affordable but will not hold up over the long term as it is cheaply built.
-Assembly required; A challenge for most people as we have to fix it on our own (troublesome, time consuming)]]> 2016-11-07 07:58:58 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135685820 2016sppg https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135697911 STRENGTHS:

• It's a "Global Brand"
• "Strong Concept"
• Vision to create a "better everyday life for many people"
• Balance between function, quality, design and price. COST CONSCIOUSNESS

Weakness:

• Low cost products needed balanced against producing good quality
• Because of it's global business, it's hard to control standards and quality

Opportunities

• Agenda a growing demand for greener products
• Developing Social responsibility
• Reducing Carbon footprint

Threats

• Social trends - slow down first time buyer
• Market forces - more competitors entering low price household and furnishing markets
• Economic factors - recession slows down consumer spending

]]> 2016-11-07 09:11:50 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/135697911 https://padlet.com/roland_soh6/gum3jh64k0o0/wish/136613257 Ikea serve affordable Swedish style dish. While shopping, consumer get to dine in under one roof. They have enhance they menu and provide FREE baby food with any purchase.]]> 2016-11-10 02:21:59 UTC https://padlet.com/roland_soh6/gum3jh64k0o0/wish/136613257