-Corporate ownership which is private limited corporation as the shareholders are among close friends

-Our bussines in coororartion as we’re workers from Research and Development Department and Encik Fadzly Basar is our CEO 

-EZ is a brand which provide various new inventions to ease and gift benefits to society. EZ has been operated since 2010.Our brand is the first which provides apps and goods to facilitate special needs for society especially for students. 

Therefore, EZ has initially set the stages as a possible brand to create these kind of apps which no other company has created.

EZ's mission statement is to Become a leader of applications creator by providing our clients with a solid service that will facilitate them in every aspects in their life.

Our product/service is:

 

DYLEX LEARNING KIT 

(Augmented Reality Apps for Dyslexia student)

 

B.Describe products:

1) Our DYLEX Learning Kit includes Educational Posters with thin lamination, tear resistant and waterproof,up to 50+ Flashcards that appeal most to visual learners, 1 Practice Book with 58 practice exercises plus Story books for secondary pack to help you motivate those hungry minds.

2) This product is specially made for people have dyslexia.

3) A technology that superimposes a computer -generated image on a user’s view of the real world,so it’s providing a composite view

4) The product inclusive apps,flashcard and specialized book .

5) This apps can be used to scan flashcard and also to scan the specialized book.

6) Understandable words by dyslexia person will appear on the screen .

7) The flashcard and specialized book will provide syllabus of learning according to the studet’s age level.

8) The syllabus of learning is based on the research that has been conducted on the most effective ways of learning amonng dyslexia student.

C.Target Market:

1)Primary school

     -Easy to attract their interest and teach them in early age.

     -More attractive and suitable for them because its colourful and have

many activities to learn.

2)Secondary school

     -Almost all secondary students qant to continue their studies in universities but for dyslexia students, disable to read and learning will prevent them to pursue their studies to higher level.

- this apps will tend to help them to unleash their potential in studying and help them to learn and can makes their dreams come true.

 -Based on research by phsycologyst ,most dyslexia students still disable to learn and read properly in secondary school.

3)Parents who have dyslexia children

     -Parents is the best teacher because they know better their children’s ability.But in this modern era, most parents are working and didn’t have enough time to spend their leisure time with their children nor to teach them properly

- with this apps, their children can use it eventhough their parents arent around.

    

D.How This Apps Can Solve The Problem:

1) Help dyslexia students to be able to recognise alphabet.

2) One of interactive ways for the teachers to attrack their dyslexia students.

3) To unleash their potential in learning to secure a bright future in their life

4) To stop the stigma among the society about the disabilities in dyslexia students that caused them to be timid.

5) To avoid parents to feel burdensome with their dyslexia children; it can help them with their learning.

Group Member:
1)Sharifah Nur Aishah Bt Said Ahmad
2)Iffah Munirah Bt Sabri
3)Maryam Jamilatul Husna Bt Yaakob
4)Nurul Sahira Bt Muhd Azhari
5)Nur Aisyah Bt Aziz