Cognitive Dissonance: The mental discomfort of having a deeply held belief challenged or drawn into question by contradictory information. People often respond to this by seeking out information to ease the discomfort — even if that information is false. 

Institutional Cynicism: The belief that institutions like governments and corporations are always acting in dishonest ways and cannot be trusted.  

Cognitive Bias: The natural tendency of people to readily accept claims that reinforce their existing beliefs and to find reasons to dismiss claims and evidence that contradict or complicate their beliefs in some way. 

Disinformation: Misinformation that is deliberately created to be false, usually to achieve a desired ideological or political result.

False Context: Misinformation that takes an image, quote or other piece of content and puts it into a new, false context to change its meaning. 

Fabricated Content: Misinformation that is entirely made up and is designed to deceive you into thinking that it’s real.

Partisan Bias: A type of bias in which the journalists' own political views affect news coverage. 

Demographic Bias: A type of bias in which race, gender, ethnicity or other factors — such as culture or economic class — affect news coverage. 

Tone: In journalism, the use of words and phrases that affect the audience’s perception of the issue or event being covered. This is one form that various types of bias can take in reporting.

Absence of Fairness and Balance: The failure of a straight news report to present a fair and balanced representation of the event or issue. This is a form that various types of bias can take in news coverage.