PROCESS DOCUMENT PROTOTYPE by

RECAP ON THE SCENARIO

verbonm — 2021-12-01 11:32:21 UTC

SCENARIO CONCLUSION

Tenue de Nîmes wilt mensen weer kwaliteit laten ervaren. Dit doet het merk met behulp van drie principes. Alle producten zijn namelijk gemaakt om lang mee te gaan, klanten worden aangemoedigd om minder te kopen door meer te betalen voor kwaliteitsartikelen en elk merk dat verkocht wordt heeft zijn eigen unieke verhaal. Tenues de Nîmes is dus goed op weg met de focus op duurzaamheid, maar onderscheidt zich hier eigenlijk nog niet in.

De missie van Tenue de Nîmes voor de toekomst is om mensen bewust te maken van hoe je duurzaam kleding kunt kopen door inzicht te geven over hoe kleding wordt gemaakt. Tenue de Nîmes kan zeker kansen pakken over 10 jaar met wat ze willen bereiken. Mensen worden eindelijk wakker en zullen collectief veel bewuster gaan leven dan dat ze nu doen. Tenue de Nîmes zal dus heel erg aansluiten op de waarden van de consument. Maar Tenue de Nîmes zal zich ook beter moeten gaan onderscheiden, aangezien alle kledingwinkels verduurzamen vanwege de verplichtingen die vanuit de overheid worden opgelegd. Dit kan het merk doen door de kleding op een nog duurzamere manier te produceren. Denk aan organische materialen als schimmels, bananenvezels, koffieprut, etc. Ook kan het merk gaan kijken naar producenten in Nederland, omdat het momenteel vooral producenten in Portugal heeft. Dit leidt tot meer transport en dus meer uitstoot.

CONCEPT CRITERIA

verbonm — 2021-12-01 11:36:18 UTC

In this specialization, we see a concept as something that creates context: it builds a bridge between a brand, a scenario, and a target group and is an overarching philosophy for multiple products, services, etc., etc.. During your project, your concept will form the context for the prototype and the innovation strategy and business plan.

There are multiple ways to approach working from a concept, but however you approach this creating a concept means that, to some extent, you will have to design it; the text, conceptual starting point, but also a look, feel, and visual expression→ all should communicate the same message. You will have to translate all of this into a concept document. This can be a book, a movie, a keynote, etc. For an example of the content view “ConceptDoc_Content”, you can use the print-out canvases & forms (see folder "print-outs") to help you generate this content (available on Brightspace).

Furthermore, creating a concept requires research and process; also involving experimentation; this process is assessed in the competencies research and decision making. That means: Don't try to figure it out entirely in your head and make your concept in one go; make mind maps, write things down, make mood boards, collages, etc., etc.: reflect on them, discuss and/or test them, and make new versions based on the outcomes; repeat this process several times to arrive at your final concept document. For tips on ideation and concepting see "concept_Clips"

Criteria:

- The concept is based upon previously collected information

- The concept is daring, unique, and innovative

- The concept is worked out in all relevant respects (target group, the reason why, vision/mission,

form, feasibility, communication, etc.)

- The concept helps the brand to obtain a strategic relevant and strong position in the future

Deliverables:

- a concept document (book, movie, keynote, etc., etc.) in which you explain your new idea/concept for your brand (content will be given in the strategy & concept classes, guidance is during the workshop). And an underlying business model (guidance during the business classes). You also pitch your final concept (guidance during the pitch classes).

Below you can find documents with additional course content, to be watched/read on your own time

PROTOTYPE CRITERIA

verbonm — 2021-12-01 11:37:00 UTC

In this specialization, we see a prototype as something that gives your idea a presence. During your project, you will use this presence to test, communicate, and finally present your idea.

There are generally two ways to approach working from a prototype:

1. Innovate an existing product/service/etc.; For example, The brand communicates via Instagram campaigns -> in the world of the scenario, all digital devices are banned, so no more Instagram -> how will the brand communicate in the future? -> You could see this as starting from a challenge

2. Thinking up an entirely new product/service/etc. for a brand; For example, the student discovered a new technique/technology/etc. during their research -> the brand often introduces novelties -> what can the brand do with this new technique/technology/etc.? - > you could see this as starting from an opportunity.

Creating a prototype means that, to some extent, you will have to design it; whether 2D, 3D, digital, physical, etc. Design is about being intentional about the experiential and practical/functional manifestation of products, services, communication, etc.

When working on your prototype, you should keep two fundamental parts of the design in mind:

Practical/functional: How does it work? What does it (need to) do? How and when do you use/experience/encounter it? etc.
Experiential: What does it communicate? What should it evoke? What is the experience (look & feel, but also (involved) movement)? etc.

It requires (making)research and process to arrive at a prototype a.k.a experimentation; this process is assessed in the competencies research and decision making. This means: Don't try to figure it out entirely in your head and make your prototype in one go; create something, reflect on it, discuss it and/or test it (you can use the printout "wish" and "capturegrid" forms to help you do this --> see folder "print-outs"), and make a new version based on the outcomes; repeat this process several times to arrive at your final prototype.

Start this process by making low-fidelity prototypes; in sketches on paper, models from cardboard, etc.; test and discuss these, and then, once you figured out how it should look and function (usually this takes several low-fidelity prototypes) move on to creating high-fidelity prototypes; prototypes that have the look and feel of a real product, for example, made from clay, 3D-printed, working digital mock-ups, etc.: again usually you make several high fidelity prototypes (including discussions and tests) before you arrive at your final prototype. For material sources, prototype services, prototype methods, and tools see "prototype_servicesEtc". And remember a prototype can mean a prototype of a; product, a service, a campaign, a business model, etc.

You can use the print-out canvases & forms (see folder "print-outs") to help you. Look at the "value proposition" in particularly)

Criteria:

- The product idea and prototype is based upon varied research methods

- During the development of the product idea and prototype ideas are actively shared

- The product idea and prototype is an inspiring translation of the concept and is communicated

in a professional way

Deliverables:

- a presentable prototype (2D / 3D, guidance during the workshop)

Below you can find documents for additional reading/watching and resources

TARGET GROUP CRITERIA

verbonm — 2021-12-01 11:38:35 UTC

In this specialization, we see a target group as a group of people who have shared needs, values, wishes, desires, etc.; either in the present or in the future (or both). During your project, you will either use the target group to come up with a suitable concept and it’s viability or use the target group to validate your concept and prototype.

There are multiple ways to approach working from a target group, but in this specialisation you most likely follow one of the two following routes:

1. You identify a possible new target group; You identify a group of people that fascinate you and/or share values with the brand → by researching the target group and creating a target group profile you will from there figure out their needs, desires, values, etc. and from there create a suitable concept and prototype.

2. You have already created a concept and/or prototype and need to identify a suitable target group to validate the viability of your ideas → that it is worth investing in because someone who actually wants to buy/use it.

/Deciding

This method feels more natural to me. So I want to work with this target group approach./

Whatever your approach, identifying a target group (especially a future target group) requires research and development. Make sure to use several research methods (analytics, interviews, demographics, testing/discussing your conclusion/ideas with the presumed target audience, etc. etc.) to create a valuable map and description of the characteristics of your target group. For tips and tricks see “targetgroup_clips”

You can use the print-out canvases & forms (see folder "print-outs") to help you. Look at the "target group" in particularly)

Criteria

- Target group is based on research

- Target group is attuned to scenario, concept, and prototype

Deliverables

The target group should be described and visualized in the concept document (and presentation)

Below you can find a document with additional reading/knowledge clips

ATELIER

verbonm — 2021-12-01 11:42:16 UTC

Quick brainstorm Tenue de Nîmes:

Clothes made of natural materials like funghi, banana fibers, apple peelings, etc.
When people walk into the store of Tenue de Nimes they will be helped by the persona of the brand as a hologram. This hologram does not only provides social interaction but also customer service.(4)
A customer’s body is fully scanned, ensuring accurate measurements. Then a garment is made by a 3D printer. The customer can be present during the process and choose the materials himself. The more durable the garment, the more points the customer gets on their app. (3)
Once a customer has chosen a piece of clothing, it can walk through a space that mimics the customer’s daily life. In this way, the customer finds out if the garment really fits the customer’s lifestyle, so that the customer buys a piece of clothing that they will actually wear. As a result, less clothing is thrown away too quickly. (1)

Why would this idea fit with my scenario?

Why would people go into the room?

Why do people want to go into a room where they experience something they experience every day?

Why would stores want to purchase these rooms?

Garments that work like a fitbit and are connected to the app.
Garments with parts that can be removed so that you can exchange them with the people around you. In this way a shared culture is stimulated. (2)

Why would this fit with Tenue de Nimes?

Why do we want to be able to take our clothes apart?

Why do we want a sharing society?

Why would we want to share our clothing parts?

Why can’t you, for example, join part of your shirt to a part of pants?

Why do you only hand out a piece of clothing and not also a memory?

Why is it good for the profit of tenue de nimes?

Why is clothing still important? Is it fashion or is it clothing?

What if questions:

What if all materials become chemical?

What if we no longer want to live digitally in 10 years?

What if the natural materials we have now will no longer be available in 10 years’ time?

What if prosperity falls is it still feasible?

What if we start living in our own bubble?

What if it no longer matters what we wear because we live digitally?

What if we no longer value physical products?

What if there are pandemics and you are not allowed to share anything?

What if we only import?

What if we have to pay extreme import duties?

What if we become unbranded?

PROTOTYPE OF IDEA 1

verbonm — 2021-12-01 12:01:22 UTC

Once a customer has chosen a piece of clothing, it can walk through a space that mimics the customer’s daily life. In this way, the customer finds out if the garment really fits the customer’s lifestyle, so that the customer buys a piece of clothing that they will actually wear. As a result, less clothing is thrown away too quickly.

PROTOTYPE OF IDEA 2

verbonm — 2021-12-01 12:02:48 UTC

Garments with parts that can be removed so that you can exchange them with the people around you. In this way a shared culture is stimulated.

DECIDING

verbonm — 2021-12-01 12:04:37 UTC

I think I’m first going to do desk research about innovations that are being created at the moment. In this way I know on what level we are as human beings with innovative thinking and creating. I think it’s important that I know this so I can think bigger than the innovations that already exist. After the research I want to write a day in the life of a human over 10 years. After this I want to think and experiment about a product/service/concept/etc.

Sources that I think can be really useful:

Ted Talks
The website of the Dutch Design Week
Google Scholar
My past research sources

INTERVIEW WITH MENNO (FOUNDER OF TENUE DE NÎMES)

verbonm — 2021-12-01 12:05:30 UTC

Mission: Can't we make a clothing line that unites the best of the past but also the best of the present and the future.
Why: I want to make people fall in love again with their clothes.
Podcast Menno en Bregje op Youtube
Nice clothes were in the past only for the rich. But over the years it became also available for people who didn’t have a lot of money. And that’s beautiful. But the problem now is that rich people also shop cheap fast fashion.
H&M has 1.6 billion pieces of clothing in their warehouse which they don’t use for selling.
to be realistic we should say that we have to stop immediately with the production of clothes
Each year we produce 200 billion clothing pieces worldwide. 75% of these pieces will never get selled.

TED TALK: Your self-driving robotaxi is almost here

verbonm — 2021-12-01 12:09:20 UTC

· It’s about changing everything in terms of how we move people, goods and services, eventually.

· Personally and individually owned cars are a wasteful expense, and they contribute to, basically, a lot of pollution and also traffic in urban areas.

· Robotaxi brings you specifically from point A to point B.

· When you’re not using them, somebody else is using them.

· Computer vision

· The next generation of scientists and technologists will be exposed to computer vision applied broadly and with that all industries will be transformed, and will experience the world in a different way.

TED TALK: How we could eat real meat without harming animals

verbonm — 2021-12-01 12:12:39 UTC

· Cellular agriculture: we grow meat directly from muscle cells. We take a small biopsy from a living animal, and then extract the cells of interest. They're probably muscle cells but they could be fat or connective tissue as well.

· Now this wouldn’t be only better for the animals and the people who have to farm them and slaughter them and process their meat. This could be better for the whole world. Early estimates of cell-cultured meat’s potential show that cultured meat would require 99 percent less land, 96 percent less water and produce 96 percent fewer greenhouse gas emissions.

· Suddenly, it becomes possible to choose to do things like restore the Amazon rainforest, which we continue to velar-cut for cattle, or revive other ecosystems that have been colonized by cows, corn and soy.

· The United Nations says that we will have to restore nature on land the size of China if we are to achieve climate resilience.

· And it’s not just meat. Actually, by engineering biology, we could theoretically grow anything that might come from plants or animals from cells instead. For example leather and silk don’t have to come off the back of an animal or the home of a silkworm.

TED TALK: Planet City – a sci-fi vision of an astonishing regenerative future

verbonm — 2021-12-01 12:14:01 UTC

· I believe that by creating imaginary worlds, we can connect emotionally to the ideas and challenges of our future.

· It’s a thought experiment that shows us we don’t need to tread so hard across the Earth because if we can get these systems working at the scale of 10 billion, then the only thing stopping us rethinking and consolidating our existing cities is ourselves, our own politics and prejudices, biases and blind spots.

ARTICLE: Things That Matter

verbonm — 2021-12-01 12:21:59 UTC

No Soft Thing was de toepasselijke naam van de expositie van Tijs Gilde en zijn mede-studiogenoten Onno Adriaanse, Paul Coenen en Tim Teven tijdens DDW. Op Sectie-C delen ze een werkplaats en showroom met daarnaast ieder een eigen kantoor. “Het is de ideale situatie en een luxe om je producten in de werkplaats te maken en die direct in de showroom te laten zien”, zegt Gilde. Ze delen dezelfde ambitie en werkethiek; ze houden van aanpakken. Over hun producten zegt Gilde: “Onze ontwerpen zijn niet zacht. We gebruiken harde materialen als steen en metaal en maken nogal stoere, robuuste producten.”

Voor Tijs Gilde is er nogal wat veranderd de laatste tijd. Eerder werkte hij voor labels en werd hij ingehuurd als ontwerper. Tegenwoordig experimenteert hij met materialen, zoals voor Envisions. En hij doet expo-ontwerp, zoals te zien was tijdens DDW. Voor de expositie Things That Matter in Microlab Hall reageerde hij op het thema. Op onze omgang met spullen en de waarde ervan. “Voor de scenografie heb ik daarom alles gemaakt met nagenoeg niks, letterlijk door lucht als uitgangspunt te nemen”, legt hij uit. Hij blies volumes op en trok de identiteit van de rauwe ruimte verder door de aanwezige ventilatiebuizen langer te maken, ze naar beneden te laten komen en te laten eindigen in een bankje om op uit te rusten. De teksten als introductie van exposities deelde hij op in een reeks teksten waar je al lopend in een soort tunnel doorheen leest.

Ontwerpen om te reflecteren

Recentelijk veranderde hij de naam van zijn ontwerpstudio in Studio Guilty – een naam met een knipoog. “Tijs Gilde werkt nu voor die studio”, legt hij uit. Die verandering kwam voort uit de lockdown toen hij tijdelijk als art director werkte en tijd had om na te denken over de invulling van zijn bedrijf. “Art direction is contextueel interessant omdat je ook nadenkt over de identiteit van spullen, de kosten en de prijs. Hij ziet zichzelf nu meer als ondernemer met een bedrijf waar al die aspecten onder vallen. “Ik ben nu zelf een merk dat producten via mijn eigen studio verkoopt.” Zijn op trends gerichte benadering, met zijn achtergrond in trendvoorspelling en strategie, raakt meer op de achtergrond, al is zijn werk zeker gerelateerd aan de tijdgeest. “Ik zie ontwerpen als een reflectie van de constant veranderende maatschappij waarin we samen vooruit bewegen. De nieuwe generatie ontwerpt inclusiever. Het individualisme maakt plaats voor een soort communisme, waarin ‘ik’ ‘ons’ wordt”, ziet Gilde. “Ontwerpers reflecteren op een wereld die naar de knoppen gaat, waarin ongelijkheid bestaat en onderdrukking. Dat heeft een duidelijke link met het gebruik van meer menselijke materialen en het opzettelijk niet-perfecte”, meent hij.

Fascinatie voor het experiment

Zelf reflecteert hij op de steeds verder gedigitaliseerde wereld die ingewikkelder is geworden door te ontwerpen vanuit een behoefte aan versimpeling en verwondering. Dat is een van de kenmerken van Gildes werk. Hij doet materiaalonderzoek vanuit een fascinatie voor het experimenteren met structuren, patronen, kleuren en vormen, waarbij de ontwerper nagenoeg altijd uitgaat van een cirkel, ovaal of rechthoek. Die keert hij om, draait hij een slag of rekt hij uit, om daarmee vanuit een wiskundige vormentaal te ontwerpen. Hij zoekt daarbij naar een versimpeling van de vaak complexe constructies die erachter schuilgaan. “De uitdaging is om die ingewikkelde ontwerpen met bijvoorbeeld complexe hoeken die op elkaar moeten aansluiten, toch een helder uiterlijk te geven”, zegt Gilde. Hij kijkt vervolgens naar nieuwe mogelijkheden van – seriematig – produceren en ontwikkelt (3D-)technieken om dat te realiseren.

Uitje naar de siergrindboer

Wat hem ook inspireert: een uitje langs allerlei soorten bedrijven buiten de designwereld. “Ik vind het leuk om in andere ondernemingen te kijken en inspiratie uit hun industriële technieken te halen”, zegt hij. “Ik kijk of het mogelijk is om samen te werken door een designproduct op grotere schaal te vervaardigen met gebruik van hun machines.” Zo kwam hij ook bij de siergrindboer terecht, bij wie hij regelmatig zakken vol restmateriaal in allerlei kleuren ophaalt. Hiermee experimenteert hij totdat de T-vormige tafellamp ontstaat die hij ook weer liet zien tijdens DDW, in de gezamenlijke presentatie No Soft Thing. Deze Gravel Column Light is gemaakt van kwarts, het meest voorkomende type mineraal op aarde. Het is net als zand, maar de korrel is groter, meer een soort gravel. Het stoere en stevige ontwerp is letterlijk zwaar; er gaat 9 kilo grind in één kolom. Het past bij de identiteit van Studio Guilty waarbij in dit geval ruwe en ongebruikelijke materialen een bijzondere en intrigerende materiaalkwaliteit krijgen en complexe constructies en heldere lijnen samenkomen. Het resulteert in producten die volgens de ontwerper toegankelijk en dus betaalbaar moeten zijn en waar mensen blij van worden. Dat moet nog gaan gelden voor de vazen van keramiek die in zijn kantoor staan. Die zijn nog in de experimenteerfase en ook de gezandstraalde aluminium radiator - een stuk leuker dan de saaie cv’s – is nog een prototype. De nieuwe serie vazen van stalen industriële luchtbuizen is wel weer zo’n typisch Studio Guilty-product dat de ontwerper in de werkplaats kan maken, in elkaar zetten en verkopen in de eigen showroom. Maar ook via Instagram of op zijn website lukt de verkoop al aardig.

Analyse:

The designer reacts on how to handle products and the value of them. This is exactly where Tenue also focuses on.
The designer inflated volumes and extended the identity of the raw space. This is an interesting way to give attention to the origin of materials and give them value.
Individualism changes into a kind of communism, in which 'I' becomes 'us'", Gilde says. “Designers reflect on a world that gets more screwed up every day, where there is inequality and oppression. That has a clear link to the use of more human materials and the deliberately imperfect," he says.

ATELIER

verbonm — 2021-12-01 12:25:39 UTC

I want to work with the fact that Menno wants to teach people how a clothing piece is made.
I got inspired by an article I read about a designer who reacts on how to handle products and how we can value them. This is exactly where Tenue also focuses on. The designer does this by inflating volumes and extending the identity of the raw space. This is an interesting way to give attention to the origin of materials and give them value.

Feedback Serkan

You can also give the clothing value by giving them human traits.
Maybe your clothing pieces can be like a tamagotchi. You raise them and let them grow.
Work further on where and how the clothing piece can be experienced.
Tenue can be a countermovement for your scenario or it will relait with a part of your scenario. It isn’t mandatory that the scenario and product completely match with each other.
Who is your target group?

PROTOTYPE: CLOTHING PIECE AS TAMAGOTCHI

verbonm — 2021-12-01 12:30:25 UTC

ATELIER

verbonm — 2021-12-02 12:49:13 UTC

Feedback prototype [clothing piece as Tamagotchi]:

- It is a product that fits your scenario well. You could possibly see if you can link the app to the pointsystem that occurs in your scenario.
- Ask yourself whether the target group of Tenue de Nîmes is interested in a Tamagotchi app. I think you should do it for a children's line so that children learn from an early age how to be aware of how to handle clothes.

DECIDING

verbonm — 2021-12-02 12:53:23 UTC

During the Atelier, based on the feedback, I decided not to continue with the prototype [clothing piece as Tamagotchi]. I agree that it is a concept that the Tenue de Nîmes target group is not waiting for. I don't want to change the target group to children, because it is quite expensive clothing that Tenue sells (because it is sustainable) and children will grow out of it too quickly.
That's why I decided to continue with the idea 2 prototype. I think I have to make this prototype more concrete and more innovative.

DECIDING

verbonm — 2021-12-02 13:16:44 UTC

I'm struggling with making my prototype more innovative. So I emailed Guido Kerssens if he wants to have a conversation about developments in materials and preferably denim. I have a appointment with him next week and I hope he will give me more insights for material using.

WORKSHOP

verbonm — 2021-12-02 13:24:13 UTC

After the workshop it got more clear to me what my next steps are going to be. Before the next Atelier I want to accomplish several thing:
- Ask more why and what if questions for my new prototype.
- create a name for my prototype.
- Improve the concept with a new prototype.

CONCEPT NAME BRAINSTORM

verbonm — 2021-12-08 14:26:08 UTC

- piece for piece
- united pieces
- ... for piece
- piece for lease
- something with parts
- clothing-pieces
- The Module Capsule
- ... line
- the revolution line
- CON NEC TED
- (RE)CONNECTED WITH TENUE

FIRST DRAFT: TARGET GROUP BIO FOR THE CONCEPT

verbonm — 2021-12-08 14:26:34 UTC

The Collectives

He, she or it. It all doesn’t matter anymore nowadays. We long for connection, simplicity, sustainability but above all great caring. Caring of our planet, our people, our health and our happiness. Only if we go back to the origin value of things we will find great happiness. We are no materialists. We are The Collectives. The only thing we want to do is collecting stories, memories and knowledge. We are between 20 – 50 years old. We have a job so we can afford things that are worth to buy. We don’t buy a lot but we share a lot. And if we buy, we buy sustainable faire made products.

CORE VALUES CONCEPT

verbonm — 2021-12-08 14:27:38 UTC

care, simplicity & connection

SECOND DRAFT: TARGET GROUP BIO FOR THE CONCEPT

verbonm — 2021-12-08 16:08:56 UTC

The Collectives
We don’t buy a lot, but we share a lot. We are between 20 – 50 years old. We have a job so we can afford things that are worth to buy. And if we buy, we buy sustainable faire made products. We long for connection, simplicity, sustainability but above all great caring. Caring of our planet, our people, our health and our happiness. Only if we return to the origin value of things we will find great happiness. We are no materialists. We are The Collectives. The only thing we want to do is collecting stories, memories and knowledge.

MEETING WITH GUIDO KERSSENS (NOTES)

verbonm — 2021-12-10 11:36:57 UTC

- On the one hand it is interesting for the customer, on the other hand it is also a risk for Tenue. Because you definitely need to have in stock, which you certainly don't know about people actually going to buy. So logistics is a challenge for the best.
- You actually become a co-designer of your own garments.
- How are those parts attached to each other and is it a pouch? Or is that a whole pipe?
- I don't think in ten years denim will be the denim we've known for years. We're sure something needs to happen in that denim world. There is word 8000 to 10,000 liters of water per jeans. The fashion world is already polluting, but within the fashion world denim is super polluting.
In that sense, denim is a frontrunner in the fashion world, because something does happen.
- There are quite a lot of ideas, but not many answers yet.
- to find solutions you need free spirits. you have to be able to think freely.
- You only need one of those crazy ideas to convince several people.

ATELIER FEEDBACK ON CONCEPT

verbonm — 2021-12-10 12:10:31 UTC

TARGET GROUP
- Focus on the mentality of your target group and forget about the age. Or use a target group that differs 10 years in age, but not more.
- You also speak to creative people who like to create their own clothes. So don't forget this characteristic of your target group.
- Ask questions about your concept to 20,30 and 40 years olds.
- visualise who The Collectives are.

PRODUCT
- How do you connect people with eachother? Are they already friends? or do they live in the same neighbourhood.
- You connect people by sharing memories with eachother. But in which form do they share these memories? look at material passports.
- Why do people want to exchange their clothes?
- maybe you can focus on one kind of clothing piece. Like only trousers or only shirts.
- what do people get from this concept?
- you can focus on products or a repair service.
- Make a user flow and several prototypes.

TAGLINE BRAINSTORM

verbonm — 2021-12-10 12:45:23 UTC

- collect your denim stories
- a denim love story
- an ode to us
- connect your denim

REGENERATIVE DENIM

verbonm — 2021-12-12 17:12:49 UTC

SHARING ECONOMY

verbonm — 2021-12-15 10:30:42 UTC

Analysis
- Sharing is the new having
- Because we only use most of the stuff we have at home a few times a year.
- We could already share our houses with Airbnb
- with Snappcar you also share your car. Good for the environment and for your wallet, because having a car remains an expensive joke. Yet the average car in the Netherlands is only used for one hour a day.
- With the app Peerby you can borrow stuff from your neighbours
- You also have a lot of clothing/utensils libraries

SHARING ECONOMY

verbonm — 2021-12-15 10:31:24 UTC

CONCLUSION

verbonm — 2021-12-15 13:33:40 UTC

We're are getting closer to becoming a sharing economy. You see it already happening in our daily life. Think of Sixt or Airbnb. But I see it also happening a lot on social media. People use platforms like Instagram nowadays to ask if they can borrow something of other followers.

PITCH

verbonm — 2021-12-15 14:07:30 UTC

FEEDBACK
- Waarom zouden ze deze collectie niet binnenkort kunnen uitbrengen?
- Maak van je scenario/concept een positievere twist. Het lijkt nu erg communistisch.
- Misschien kun je het omdraaien naar hoe de overheid kan helpen stimuleren
- Kijk maar naar hoe we over vaccinaties discussiëren. Het haalt het slechtste in de mens naar boven. Dus ik denk dat een gezonde dosis positiviteit heel veel mensen goed zal doen.
- Ik vind het idee voor het uitwisselen super geniaal.
- Ik zie nog wel ruimte voor niet zo zeker gerecyclede stoffen maar denk ook aan pijpen. Want hoeveel waardeloze kledingstukken hebben we wel niet op de wereld. Kunnen we dat er ook niet in blenden?
- ... Heeft ooit geroepen dat recyclen andermans klerenzooi opruimen is.
- Als we echt iets goed willen doen voor de wereld moeten we kappen met produceren. Dus probeer jezelf uit de dagen om niet alleen in nieuwe dingen maken te denken, maar ook in kunnen we kleren maken uit kleding die je al hebt. En kun je nieuwe dingen maken van bestaande dingen.

ATELIER

verbonm — 2021-12-16 09:04:04 UTC

FEEDBACK
- Het moet nog praktischer
- Bestaande doelgroep is nu man maar met dit concept spreek je ook meer vrouwen aan.
- Papieren uit de sprintweek gebruiken
- titel veranderen (associaties die je bij je waarden bedenkt)

TITEL BRAINSTORM 2.0

verbonm — 2021-12-16 10:18:21 UTC

ESSENCE

verbonm — 2021-12-20 09:55:46 UTC

Een systeem die jeans een oneindig leven geeft.

BRAINSTORM TITEL + TAGLINE 2.0

verbonm — 2022-01-10 08:37:44 UTC

DELIVERABLES 19/01

verbonm — 2022-01-10 10:20:58 UTC

slide 1: Titel + tagline + (naam en datum)
slide 2: inhoudsopgave van slides

Concept Book
slide 3: - Toelichting van het merk nu
slide 4: - Concept text
slide 5: - Target group
slide 6: - Visie, missie & waarden
slide 7: - Reason To Believe

slide 8 t/m ...: Business Plan

Prototype
slide 9: - App waarmee je de QR code kunt scannen
slide 10: - User flow in beeld uitgewerkt (waarschijnlijk tekening+tekst)
slide 11:- Een prototype van de jeans met verschillende jeansdelen (in een kort filmpje laten zien dat de consument kan variëren met de jeansdelen)

QUESTION FOR MERUNISHA

verbonm — 2022-01-10 11:20:17 UTC

My concept is about a jeans collection. The jeans will not be sold as a whole clothing piece but divided in pieces that wilL create a jeans. In this way you can create a lot of different styles without buying a whole clothing piece. The different pieces are bonded together. Because I think a zipper or Velcro wouldn’t work and aren’t innovative I was wondering if you maybe know about innovation in binding. Maybe a kind of glue or magnetic fields?
In your question it's really about fastenings and hardware. If you look into the industry and you look at the kind of hardware especially for jeans. They are quite unsustainable or the supply chain is unsustainable. Ithink one of the most interesting things when it comes to hardware in denim is to find how that supply chain can be a little more sustainable. I don't think it is a bad idea to use buttons and zippers, especially when you have a modular collection. The parts really need to be connected in some way and the only way to connect it is to make it accesable and easy for the consumer. If you want to make it accesable and easy for the consumer you want to have a sustainable hardware, so I would look into that supply chain. Because I think one good mistake we make in sustainability is to immediatly think in sustainable fabric, but actually what we really need to look at is the process. So we need to look at supplychain and the process of the supplychain. And if that process of the hardware is also sustainable then why not use it? It can absolutely be used.

JEANS BINDING

verbonm — 2022-01-10 13:08:55 UTC

- Gluejeans is a high quality, durable piece of exclusive fashion.
- Handmade in The Netherlands

verbonm — 2022-01-10 13:25:15 UTC

Maybe the jeans can also be fastened by a kind of magnetic field, like we have now already to close our jeans.