Bread rolls have a surprisingly long history, having been found in the tombs of ancient Egyptians. Their popularity has grown over time, and they can now be found as a popular side dish and food staple throughout the United States, Canada, Australia, and Europe, especially in Germany and Austria. Sandwich Rolls is a healthy "Meryenda" for everyone, it gives little joy for all. It is located in Purok 1 Barangay Tranca Bay Laguna. It is also suitable for the health-conscious people that wants to try our special sandwich rolls. The business will be composed of different plans to be able to continuously run the business and continuously satisfy the target market. 

 

Mission: Offer a simple and delicious snack for all

             Produce a safety and healthy Sandwich Rolls amidst pandemic

Vision:   To create opportunities for young entrepreneurs

              To create community growth

Short term 

         Bigmak Sandwich Rolls business want to promote its product in the whole area of Bay, Laguna, and improving the packaging, and introduce a new kind of flavor in one year.

Long term 

         Bigmak Sandwich Rolls wants to improve its product by creating three various flavors to satisfy the preferences of its customers. Establish a physical store in the Calo Bay, Laguna area, and it will be fully operational in five years and formal legal business that may hire employees and accept working students to help the community.

 

Bagong pook Barangay Tranca Bay, Laguna

Tel: 0938-637-1516

 

             This Bigmak Sandwich Rolls is a partnership business, the students from CARD-MRI Development Institute, conduct research, and product testing using Bread as the main ingredients. To start the business our group members need to contribute 150 pesos each and the initial capital has amounted to 900 hundred pesos. This innovative product created to satisfy the needs and wants of its target market which are the youth, adult and health-conscious people in Barangay Tranca Bay, Laguna who are looking for a unique product to try. We will provide consistent and superior customer service and offer quality products, and uphold an environment that promotes eating a delicious snack without mixed remorse. Through these core values we expect to gain high consumer-perceived value of our product. This perceived value will enable us to penetrate the market. 

         The company knows that bread roll is not new to our community so we created a way for it to be new in the eyes and taste of customers. Our products' features are integrated with their quality taste, malunggay on their crust and their eco-friendly packaging which highlighted with its competitors. Our business makes sure that its taste is the type that customers will come back to buy again. We do not skimp on ingredients because what is important to us is to be able to satisfy our customers with its taste. We also added crushed malunggay to the crust of our sandwich roll and this is not only for added nutrition but it will also attract customers because of its presentable appearance on the outside which is unique to our product. Bigmak Sandwich rolls packaging are made from eco-friendly materials. Our company cares more about our environment so instead of using standard plastic we looked for alternative containers that would not add to our long -standing waste problem. Not only is money important or matters to us, but we want to be fair not only to customers but also to our environment, so as much as we can, we will make way for the benefit of all. 

         Bigmak Sandwich rolls will be managed by six members. There will be a division of works based on their skills. In top-level management, there will be General Manager. Ms. Ivy Honra will be the General Manager she is responsible in administering the day-to-day operations of a business division, department, or separate retail store. Ms. Ivy Honra ensures that the strategic goals have been accomplished or achieved by developing operational policies, creating and maintaining budgets, managing employees, and more. Under General Manager, there will be a Production Manager, Office Manager, Finance Head, Receptionist and Human Resource Manager which are well performed by 5 other members of the group. Everyone performs each role responsibly and makes sure that the company is managed properly with no problems left in and out of the business.

 

       In our income statement the bigmak sandwich rolls daily sale is 24 pieces since we have been selling for four days, we multiplied it by 4, which equals to 96 pcs. That is the total of the product we sold within those days. Sandwich rolls products` ingredients is total of ₱422.00 per day. In our sales revenue we have ₱2,400.00 and the cost of goods sold is ₱1,853.00 then we subtract it so we got ₱547.00 for our gross profit. And last is our less operating expenses which are the packaging cost, heat consumption, and vehicle is total of ₱165.00 per day. Due to of having high quality product and materials, our business's pricing strategy is cost-based pricing. It is a method that is based on the cost of a product's production, manufacturing and distribution. To make a profit, the price of a product is determined by adding a percentage of the manufacturing costs to its selling price.

 

The secondary target for this product is the people living in the whole Bay of Laguna, 15 years old and above, who also want to try new and unique products. They also have the buying habit of looking for or intending to acquire healthier snack options that are of excellent quality and affordable for their budget, even if they are far from their place. 

 

Description of the product

The product Bigmak Sandwich Rolls comes right from its name, which is a typical sandwich that is rolled and then fried. It contains ham and cheese with lettuce, and one of the special features of this product is that it has a malunggay feeling in the crust. It also has a dip that will make sandwich rolls more delicious. 

 

 Traits that will give consumers features that differentiate this product from the others         

     • First, the taste of Bigmak Sandwich Rolls because inside of the sandwich is tasty which is very different from other breadroll that we can buy in its stores that are almost empty inside. It also ensures that the cheese inside tastes good, which is what customers are always looking for and it`s accompanied by lettuce to add to its flavor. Apart from its tasty ingredients inside, it also has garlic dip that will make sandwich rolls even more delicious. It will definitely not to be regretted but will be enjoyed again because of its taste quality.

     • Second, the Bigmak Sandwich Rolls with malunggay on their crust is one that will give innovation in the eyes of customers. Normally, only simple breadcrumbs are used to wrap the common breadrolls sold here, but that will not be the case with our product. This malunggay will not only give nutrients to it but also give a good image on the outside of the sandwich rolls because you can see here the tiny pieces of it that make the product look good. The customer not only thinks about the taste, but they also look at it to see if it is presentable and pleasant to eat. 

    • Third, the Bigmak Sandwich Rolls packaging is eco-friendly. We usually buy breadrolls that are just wrapped in plastic, so we changed the packaging to be made of paper so that we would not have to add to our long-standing problem of clutter. We know that clutter has been a problem for a long time, so as an entrepreneur, we should work to help the environment. We shouldn't just think about money, because money can't do anything if the environment where we are and the business we have is ruined. 

 

Geographic segmentation

         The target location of our partnership business is around Tranca Bay, Laguna 

 

Demographic

           The primary market for this product is youth, adult and health-conscious people. All gender and nationalities are allowed to buy the product

 

Psychographic segmentation

           This product is highly preferred by the person that is very health-conscious. BIGMAK Sandwich Roll is allowed to the person who is on diet.