https://padlet.com/willowhboyd/gpet0j6pyuxb Identifying insights en-us 2016-10-08 17:37:02 UTC 2023-02-08 17:18:27 UTC hello@padlet.com willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293117 2016-10-08 17:43:28 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293117 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293123 1)People enjoy talking about music; word of mouth is still a large source of information.

2)There a number of similar apps that have been varying degrees of unsuccessful. 

3)Millenials are now the largest part of the workforce in North America.

]]> 2016-10-08 17:43:39 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293123 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293138 2016-10-08 17:44:02 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293138 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293149 Through our survey many points have stood out for me:
1) By comparing the amount of people who eat out, and how much they are willing to spend - to the amount of live music events people go to. 

2) Regardless of the amount of people using Facebook to keep up with their favourite artists, people still use word of mouth as the main source for bands their interested in. ]]> 2016-10-08 17:44:15 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293149 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293208 Persona]]> 2016-10-08 17:46:11 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293208 ENMN330 https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293816 2016-10-08 18:03:30 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129293816 ENMN330 https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294173 I think there are a few things we need to consider.

1. Revenue Streams: One of the key revenue streams that Trendell is from fans paying to get in touch with bands on a more 1:1 level. From our survey, almost all (96%) say they wouldn't be interested in paying to do this. While a sample size of 26 is not as significant, I think this is something we should look into a little more on a broader scale.

2. Attendance: 30% of respondents shared that they attend anywhere between 1-4 events per month. Is this enough of an addressable market?

3. Interactivity with Bands:  87% of  respondents don't interact with bands. I'm curious to see the underlying reason behind this. For instance, is it not private enough (i.e. facebook posts are public), are people not interested, or is there another unknown reason? ]]> 2016-10-08 18:10:34 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294173 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294227 Survey Answers]]> 2016-10-08 18:11:49 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294227 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294288 Aaron's Journey Map]]> 2016-10-08 18:12:58 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294288 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294541 2016-10-08 18:19:45 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294541 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294648 2016-10-08 18:21:29 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294648 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294655 2016-10-08 18:21:38 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294655 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294658 2016-10-08 18:21:47 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294658 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294713 2016-10-08 18:23:25 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294713 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294760 Randy has an extensive background in the music industry]]> 2016-10-08 18:24:28 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294760 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294844 Both have a rapport with local artists and venues, as well as their own A&R company]]> 2016-10-08 18:26:23 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294844 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294896 Underestimate the threat of competition; do not believe any direct competition exists]]> 2016-10-08 18:27:26 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294896 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294927 Relying solely on outside developers]]> 2016-10-08 18:27:58 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294927 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294949 No qualifying market research to ensure demand exists]]> 2016-10-08 18:28:26 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294949 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294966 “chicken and egg” dilemma, do not have an existing plan to subsidize or pro-rate venues to generate user base]]> 2016-10-08 18:28:49 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294966 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294982 Can partner with larger promotion companies like Live Nation to get better venue adoption]]> 2016-10-08 18:29:17 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129294982 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295005  App can be integrated with existing social media sites like Facebook]]> 2016-10-08 18:29:53 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295005 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295031 Can be absorbed into other existing apps like Live Nation]]> 2016-10-08 18:30:21 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295031 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295047 Can partner with complimentary services like Uber and Lyft]]> 2016-10-08 18:30:43 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295047 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295073 No unique or proprietary technology, can be replicated easily]]> 2016-10-08 18:31:20 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295073 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295081 Individual ideas already exist as standalone products: Live Nation app, Bandsintown, Songkick Concerts, *Google Maps*, Facebook/IG/Twitter/Snapchat]]> 2016-10-08 18:31:32 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295081 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295115 Relies on buy-in from venues and artists to attract users, shifts locus of control solely to them]]> 2016-10-08 18:32:21 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295115 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295144 Box offices and ticket vendors can force Trendel to link into their apps, leaving the Trendel system

]]> 2016-10-08 18:32:48 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295144 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295162 Single, fixed price source of revenue]]> 2016-10-08 18:33:14 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295162 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295184 App fatigue, users consolidating their viewing habits onto fewer platforms]]> 2016-10-08 18:33:41 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295184 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295653 2016-10-08 18:42:17 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129295653 tabes04 https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129301524 Live Music is becoming more important in the music industry]]> 2016-10-08 21:31:09 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129301524 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129352851

Millennial's use social media to follow their favourite bands

What is the need for communication with bands from a venue/band persperctive

From a behavioural segmentation perspective, and the majority of the demographic attending only 1-4 shows month is this app distinctive enough to compete with the market

Word of mouth is a large source of information for music

Why would a demographic pay for this app over the competition

]]> 2016-10-09 19:02:25 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129352851 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129354141 Music fans must find a need for Trendel]]> 2016-10-09 19:24:43 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129354141 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129355087 Trendel makes it easier for music fans to discover new and favourite bands]]> 2016-10-09 19:38:17 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129355087 willowhboyd https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129355575 Regardless of the influx of social media in our society, word of mouth dominates in advertising]]> 2016-10-09 19:45:06 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129355575 nathanbogya https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129954566 1) Live Nation's survey shows 39% of consumers were influenced to attend a concert by a Facebook post

2) Bandsintown and Songkick provide all concert information for free, both on the supply and demand-side]]> 2016-10-11 19:25:46 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129954566 nathanbogya https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129955993 Trendel must identify a service not already fulfilled by Songkick or Bandsintown]]> 2016-10-11 19:30:57 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/129955993 reynagrigg https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/130018673 2016-10-12 03:27:00 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/130018673 reynagrigg https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/130018921 2016-10-12 03:29:43 UTC https://padlet.com/willowhboyd/gpet0j6pyuxb/wish/130018921