Exercise 11 by Kirsty Walton https://padlet.com/kaplaneducation/gozulhv5xymf7ojh Post your response to the discussion topic by clicking the plus button below. en-us 2025-06-10 07:57:35 UTC 2025-06-10 08:33:57 UTC hello@padlet.com https://padlet.net/icons/png/1f4ac.png https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484956367 produce cat food as well as dog food

]]> 2025-06-10 08:15:13 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484956367 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957209 Average revenue per customer has declined significantly over the Historical Period (driven by discounts provided)


]]> 2025-06-10 08:15:53 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957209 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957450 move to online sales, produce food supporting heart issues (this is growing in demand)

]]> 2025-06-10 08:16:02 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957450 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957673 Improve the discount offering process to align with business objectives and improve margins.

]]> 2025-06-10 08:16:13 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957673 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957714 Expand out to other product types and other target pets - e.g. new food types/unique areas like fitness, new animals like cats.


Use celebrities to help.


Invest in pigging system to reduce wastage.


Improve online sales and investment in website to increase margins and reduce discount costs. Could lead to more advertising and marketing raising brand image.

]]> 2025-06-10 08:16:15 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484957714 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958029 make sales directly to pet owners

]]> 2025-06-10 08:16:29 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958029 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958143 Increased discounts being offered to customers

]]> 2025-06-10 08:16:36 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958143 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958180 Over reliance on Taylors compensating for poor trend in other areas.


Increase in receivable days, could lead to cash flow issues.

]]> 2025-06-10 08:16:39 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958180 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958239 Pigging system

]]> 2025-06-10 08:16:42 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958239 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958240 Additional income streams from garden centres and other supermarkets

]]> 2025-06-10 08:16:42 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958240 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958274 Invest in another site to increase manufacturing / storage capacity

]]> 2025-06-10 08:16:44 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958274 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958678 High level of wastage - above their KPI of 7%

]]> 2025-06-10 08:16:59 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958678 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958714 Have a subscription service so monthly demand is known, preventing last minute production runs = reduces materials wastage, production overheads, increasing GP

]]> 2025-06-10 08:17:01 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958714 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958723 Develop their website to allow DGS to sell DTC

]]> 2025-06-10 08:17:01 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958723 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958757 invest in pigging in order to decrease waste and save on costs of sale

]]> 2025-06-10 08:17:04 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484958757 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959001 Wastage is increasing, which is reducing gross profit margins substantially. This needs action. Planning needed to reduce number of production runs to lower labour costs.

]]> 2025-06-10 08:17:17 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959001 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959172 Increasing production costs due to short customer request times

]]> 2025-06-10 08:17:24 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959172 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959543 use social media marketing

]]> 2025-06-10 08:17:41 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959543 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959549 More of a niche offering - differentiated and high quality for dogs only, more difficult for them to gain competitive advantage

]]> 2025-06-10 08:17:41 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959549 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959634 Target another customer like Taylors

]]> 2025-06-10 08:17:44 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959634 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959829 Renegotiate with customers to ensure they adhere to agrees terms e.g. to reduce last minute orders which are increasing production runs and costs


]]> 2025-06-10 08:17:53 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484959829 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960107 Lack of brand loyalty with customers willing to move between food suppliers.


Increase in vets within pet stores reducing sales as trend towards own brand.



]]> 2025-06-10 08:18:05 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960107 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960221 Staff discontent rising due to a perceived "unfair" bonus system - likely to impact staff turnover in future

]]> 2025-06-10 08:18:09 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960221 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960498 Have another KPI that looks at customer satisfaction to manage the number of complaints and protect reputation

]]> 2025-06-10 08:18:21 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960498 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960545 Too many production runs - renegotiate contracts to limit number/timings of placing or changing orders

]]> 2025-06-10 08:18:25 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960545 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960556 Selling direct to customers may cause conflict with current clients, as they are competing against eachother

]]> 2025-06-10 08:18:26 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960556 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960581 Lots of "red tape" applied by family thus company only able to work with select clients / partners and not able to have its products sold alongside its competitors

]]> 2025-06-10 08:18:28 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960581 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960983 Increasing vertical integration amongst Vet's, reducing potential customers and demand.

]]> 2025-06-10 08:18:47 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484960983 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484961045 KPIs and commission scheme for sales staff is disfunctional. No incentive to bring in new clients if head office is in different area. Also no incentive to exceed revenue target by any considerable margin

]]> 2025-06-10 08:18:50 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484961045 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484961997 Corporate with celebrities and influencer to promote their products

]]> 2025-06-10 08:19:35 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484961997 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962179 High wastage at almost 10% (increase from 8.8% in PY). Above KPI.


High pressure on production staff.


Schemes for sales staff considered unfair - lead to disgruntled sales team.


Least experienced person in charge of key account - reallocate to more experienced sales team member.

]]> 2025-06-10 08:19:49 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962179 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962184 Consider celebrity affiliates to raise brand image

]]> 2025-06-10 08:19:49 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962184 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962468 Reliance on large clients such as Taylor's, which have high discounts due to bargaining power. This could be countered by introducing direct sales B2C

]]> 2025-06-10 08:19:57 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962468 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962964 Create a "late delivery" charge for customers who order within the one month requested delivery time, increasing the charge the faster turnaround requested. This could create additional revenue (offsetting increased costs) and encourage customers to place orders with sufficient time.

]]> 2025-06-10 08:20:24 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484962964 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963289 There is no cap on the discounts offered by hugh, suzzanne and sayali

]]> 2025-06-10 08:20:36 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963289 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963392 Improve production scheduling and inventory management/ invest in new equipment/ expand facilities. This would reduce material wastage, lower production costs, and improve DGS's ability to meet fluctuating demand.

]]> 2025-06-10 08:20:43 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963392 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963639 Increased production runs and staff overtime has meant a fall in QA, could lead to product recalls in the future which would damage brand image and hurt profitability

]]> 2025-06-10 08:20:57 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484963639 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484964819 develop digital marketing, use celebrities to promote products

]]> 2025-06-10 08:21:50 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484964819 https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484965847 Increased digital footprint, and leverage for direct sales. Social media campaigns etc.

]]> 2025-06-10 08:22:42 UTC https://padlet.com/kaplaneducation/gozulhv5xymf7ojh/wish/3484965847