Parasocial Relationship by Cait S

What impact do Parasocial Relationships have on society?

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Parasocial Relationships are Positive

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Parasocial Relationships are Negative

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Financial Issues

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A person that has a parasocial relationship with a influencer or celebrity they might feel inclined to buy their merch, products they are promoting, or tickets to their events

Learn and Inspire

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People may gain knowledge from those with whom they have a parasocial relationship. They might gain insight into an experience their favorite celebrity faced and apply that lesson to their life. Also, they might learn a simple cooking recipe or a new skill. Furthermore, celebrities/influencers can inspire people and fuel their followers creativity

Positive Role Model

cds05605_ — 2023-11-13 21:45:59 UTC

A celebrity/influencer who preaches positive messages such as body positivity or the importance of mental health can have a positive impact on viewers. Those who have a parasocial relationship with that celebrity/influencer are more inclined to listen to what they are saying and follow their advice.

Ease Loneliness

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Can provide comfort to those who feel isolated or deal with intense social anxiety

Exploitation

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Influencers and media take advantage of those who are vulnerable and have extreme parasocial relationships. They may promote a bad product or report fake news since they know they have a big influence over people.

Misinterpreting Real Relationships

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Those who have a parasocial relationship can act as if it is a real relationship. This can lead to increased feelings of loneliness, mental health issues, and social deficits.

Article

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Milnea. “Friend or Faux: Are Parasocial Relationships Healthy?” Cleveland Clinic, Cleveland Clinic, 27 July 2023, health.clevelandclinic.org/parasocial-relationships/.