Creative Journal - Assignment 1 by Le, Thuy Ngan Christina - leyty103

Summary

leyty103_1 — 2023-03-21 02:10:31 UTC

The advertisement is titled “Quit Smoking Campaign—Quit Stalling”. This video is provided by the cancerNWS organisation. The video is about a young man who intends to smoke, but he thinks about the time the impact ravages his body, one day gradually causing weakness, so he immediately throws a pack of cigarettes in the trash. The advertisement aims to raise awareness about the harmful effects of smoking and encourage people to quit. It emphasises that smoking affects not only the smoker's health but also that of their loved ones and society as a whole.

Ads Video

leyty103_1 — 2023-03-21 02:11:22 UTC

Smoking, filmed as a campaign. Cancer Institute NSW (org.), Quit Smoking Campaign - Quit Stalling, video, Youtube, 13 April 2017, viewed 21 March 2023,

Target Audience

leyty103_1 — 2023-03-21 02:14:13 UTC

Cancer NSW creates this campaign to target audience for tobacco users has shifted to young adults males and females aged 18 to 34 years. This new anti-tobacco campaign is aimed at challenging the harmful messaging tactics and the dangerous consequences of smoking. The campaign seeks to educate young male smokers about the negative health effects of smoking and encourages them to quit.

I hope this video might successful in conveying their message to the society. Moreover, a man in the video is able to depicts the silhouette of today's smokers intending to quit before unexpected happening.

Color Padlet

leyty103_1 — 2023-03-21 02:14:19 UTC

Palette has found the colours of a picture. Green and blue and yellow are the main colours in the background because both colours are able to show the peaceful and lightness of life. The image depicts a natural setting with trees and grass to highlight the importance of preserving the environment for future generations, which is another reason why smoking should be avoided. In addition, the image also features a clear blue sky to symbolise the freedom and fresh air that can be enjoyed in a smoke-free environment. This serves as a reminder that smoking not only harms individuals but also affects the overall quality of life for everyone around them. The last reason I chose a picture that included women, men, and children—they are families and couples—is because it can show people that everyone deserves to live a happy life with their loved ones without being caused by smoking and leaving them alone.

Mind map

leyty103_1 — 2023-03-21 02:14:35 UTC

Treatment

leyty103_1 — 2023-03-21 02:17:42 UTC

Opening shot: The video opens with a young man walking with his friends, and he intends to smoke.
Voiceover: A voiceover begins, describing the addictive nature of smoking and the toll it can take on the smoker's health.
Imagery: As the voiceover continues, the video shows a series of vivid, imagined impacts on the young man's body, including coughing, weakening, and premature ageing beholden to family, friends, and other people around him.
Decision: In a pivotal moment, the young man realises the consequences of smoking and decides to take control of his health. He throws his pack of cigarettes in the trash, symbolising his decision to quit smoking.
Message: The video concludes with a message emphasising the harmful effects of smoking and the importance of making a positive choice for one's health. It encourages viewers to resist peer pressure and take control of their health by quitting smoking.
Call to action: The video as a campaign ends with a call to action, providing resources for viewers to seek help and support to quit smoking.
Overall, the treatment of the video would aim to raise awareness about the addictive nature of smoking and the importance of making a positive choice for one's health. The use of vivid imagery and a relatable storyline would help to convey the message that smoking has serious consequences and that quitting is the best decision for one's health and well-being. The video would also emphasise the importance of resisting peer pressure and taking control of one's health, even in challenging situations.

The product promoting

leyty103_1 — 2023-03-21 04:42:13 UTC

The product I choose to promote is cigarettes. Smoking cigarettes is a popular habit that many people find hard to quit. It is leading preventable deaths in the world, but no one is happy and ready to quit. People are fear that

80 possibilities

leyty103_1 — 2023-03-27 12:29:17 UTC

1. The impossible can become possible
2. The passion of young age
3. If not us, who? If not now, when?
4. Life is short and it is here to be lived
5. Eating healthy foods and fruits
6. Make a decision for your own vibe
7. The consequence of fast fashion
8. Should you apply your traditional culture in other countries?
9. Sun cause cancer
10. Be there for yourself and others
11. The impact of soft drink to people's health
12. What ever you decide to do, make sure it makes you happy
13. Comes new strength and new thoughts
14. Focus on the good
15. Stay patient and trust your journey
16. Take a moment to appreciate how strong you are
17. Accepting bad mood
18. Social media cause unhealthy life
19. A campaign to stop abusing children
20. People tend to loss weight by not eating
21. Iphone 15 will release in September 2023
22. The impact of social media
23. How to love yourself
24. Healthy food, good choice to yourself
25. Improve self-care
26. Say no with cigarettes
26. Be a better version of yourself everyday
27. The impact of coronavirus on stock market since the start of the outbreak
28. Climate change today
29. Plastic pollution never stop
30. How to be a good parent?
31. The world changed. We responded.
32. Violence and gender discrimination
33. The global financial crisis is being worse
34. Opportunities don't happen, you create them
35. Love your family
36. Work super hard
37. Live your passion
38. If you can dream it, you can do it
39. Your only limit is your mind
40. You can do it
41. Appreciate the moments
42. Don't treat people as bad as they are. Treat them as good as you are
43. Should we study university or find a full time job?
44. Create a campaign to help people
45. Sleep enough time
46. The traditional in Australia
47. Playing game is as a healing
48. Kids should take phone away at school
49. Animals go to school
50. TikTok is spreading on over the world
51. People are addicted to social media
52. Should kids sleep with parents?
53. Addicted to play games
54. How to make hair growth
55. Smoking is killing you
56. Teens use cigarettes
57. You happy, I happy
58. Don't yell at others
59. Be respectful
60. Work hard, play hard
61. Hang out with strangers
62. Cry when you want
63. Music supports mental health
64. People prefer to get advice from medical problems than visit doctor
65. Eat clean
66. Exercise is good
67. We older, parents older
68. Prevent it for your life
69. Never get into a stranger car
70. Don't be toxic
71. Don't be lazy
72. Be polite to others.
73. Don't lose your weight, just keep healthy
74. School pressure
75. Be unique
76. Same abilities, same desires
77. What is human rights?
78. People need healing
79. Age before beauty
80. Caring only make you weak

Finalise the idea that you love to promote

leyty103_1 — 2023-03-27 12:33:31 UTC

Come up with the idea about " Tobacco is killing us and the planet"

Statement/ Message

leyty103_1 — 2023-03-27 12:58:12 UTC

Your health is destroyed by your habit. Tobacco is never something that helps you get better. Stop as soon as you can, it is never too late.

Challenging your assumptions / different perspectives

leyty103_1 — 2023-03-31 07:59:25 UTC

Why do individuals continue to smoke when they are aware of the negative consequences ?

Why do companies produce cigarettes?

How does smoking kill you?

Are vaping and smoking an e-cigarette the same thing?

Is it difficult to stop smoking?

Why is it bad for people around you?

How long does it take for smoker's lungs to recover after quitting?

Research - font, colours

leyty103_1 — 2023-03-31 08:16:24 UTC

The Guardian, should we ban the purchase of cigarettes for life? A US town is trying, Simar Bajaj, viewed 31 March 2023,

I've found a really good website published by The Guardian - it shows the statistics as well as the causes of smoking throughout the years. I totally agree with it to stop unexpected happens.

Healthdirect, quitting smoking, healthdirect, viewed 31 March 2023,

I liked the detailed instructions with a variety of methods to quit smoking and take the health be strong back.

Academic resources/ Annotateed bibliography

leyty103_1 — 2023-03-31 08:53:16 UTC

Office on Smoking and Health & United States 2014, The health consequences of smoking: a report of the Surgeon General, Surgeon-General's Office, United States.

This is a comprehensive report by the Surgeon General of the United States that summarises the health effects of smoking tobacco. It covers topics such as cancer, heart disease, respiratory disease, and the impact of secondhand smoke. The report is based on extensive research and is considered a key resource in the field. The report also highlights the addictive nature of nicotine and the challenges associated with quitting smoking. It has been instrumental in shaping public health policies and campaigns aimed at reducing tobacco use.

Tauras, J, Chaloupka, FJ, Quah, ACK, Fong, GT 2016, The economics of tobacco control: evidence from the International Tobacco Control (ITC) Policy Evaluation Project, Tobacco Control, Chicago, USA.

This book shows the results of the International Tobacco Control (ITC) Policy Evaluation Project, which is a global research project that looks at how well tobacco control policies work. The book talks about things like how taxes affect how much people smoke, how well warning labels work, and how advertising for tobacco affects people. It is a valuable resource for policymakers and researchers interested in tobacco control.

Poland B, Frohlich K, Haines RJ, Mykhalovskiy E, Rock M, Sparks R 2006, The social context of smoking: the next frontier in tobacco control?, Tobacco Control, Ontario, Canada.

This is a scholarly article that examines the social context of smoking, including the role of social norms, peer influence, and social networks. The article argues that understanding the social dynamics of smoking is critical for developing effective tobacco control interventions

Lopez AD, Mathers CD, Ezzati M, Jamison DT, Murray CJL 2006, Global Burden of Disease and Risk Factors, The International Bank for Reconstruction and Development / The World Bank, Washington (DC).

This is a comprehensive report by the World Health Organization (WHO) that assesses the global burden of disease and identifies key risk factors, including tobacco use. The report includes data on the prevalence of tobacco use, the health effects of smoking, and the economic costs of tobacco-related diseases. It is a valuable resource for policymakers and researchers interested in global health and tobacco control.This is a comprehensive report by the World Health Organization (WHO) that assesses the global burden of disease and identifies key risk factors, including tobacco use. The report includes data on the prevalence of tobacco use, the health effects of smoking, and the economic costs of tobacco-related diseases. It is a valuable resource for policymakers and researchers interested in global health and tobacco control.

Identify and craft the message

leyty103_1 — 2023-03-31 09:33:36 UTC

Attention: Are you a smoker who wants to quit but keeps stalling? Do you know the impact of smoking on your health and the people around you? The "Quit Smoking Campaign—Quit Stalling" campaign video aims to grab your attention and show you the harmful effects of smoking.

Interest: In the video, follow a young man who intends to smoke, but he thinks about the impact smoking will have on his body and those around him. The video uses vivid imagery and relatable storylines to demonstrate the serious consequences of smoking, including coughing, weakening, and premature aging. It emphasises that smoking affects not only the smoker's health but also that of their loved ones and society as a whole.

Desire: Through the young man's experience, the video creates a desire to quit smoking and take control of one's health. The video shows that giving up smoking is a good choice that will make your life, health, and well-being better.

Action: At the end of the video, there is a call to action with links to places where people can get help and support to stop smoking. It tells you to stand up to peer pressure, take charge of your health, and decide today to stop smoking.

Overall, the message of the "Quit Smoking Campaign—Quit Stalling" video is to raise awareness about the harmful effects of smoking, encourage people to quit smoking, and provide resources to help smokers quit. By grabbing your attention, creating interest and desire, and calling for action, the campaign video hopes to inspire and support you in making a positive choice for your health and well-being.

Tackling Indonesia's smoking addiction a 'double-edged sword'

leyty103_1 — 2023-03-31 09:54:33 UTC

Wibawa T 2019, Tackling Indonesia's smoking addiction a 'double-edged sword', News, viewed 31 March 2023,

A short anti-tobacco video on passive smoke

leyty103_1 — 2023-03-31 09:57:26 UTC

Ministry of Health & Family Welfare 2015, 'a short anti-tobacco video on passive smoke', video, Youtube, 24 July 2015, viewed on 31 March 2023,

CDC: Tips From Former Smokers - Terrie H.: “Terrie, What Are You Doing?” video

leyty103_1 — 2023-03-31 10:04:24 UTC

Centers for Disease Control and Prevention (CDC), 'CDC: Tips From Former Smokers - Terrie H.: “Terrie, What Are You Doing?”', video, Youtube, 29 March 2013, viewed 31 March 2023, .
The video has been shown the effects of smoking. A lady found a sore in her mouth that was diagnosed as oral cancer and the result was that she had throat cancer.

Reflection on mind map

leyty103_1 — 2023-03-31 11:27:39 UTC

This mind maps can be an effective way to visually organize information and explore the different aspects of a topic. With tobacco, there are numerous areas to explore, such as the health effects, addiction, social factors, and history influences. By creating a mind map, I can identify connections between these different aspects and gain a better understanding of the topic as a whole.

Reflecting on the process of creating a mind map about tobacco, I may have gained new insights and perspectives on the topic. Perhaps I noticed patterns or connections between different subtopics that I had not considered before.

Tone

leyty103_1 — 2023-03-31 11:50:15 UTC

I want the audience to realise the impacts of tobacco through the video. It may not cause them shock, but the images in the video will be in their head, which can stick in their mind By showing the consequences of tobacco use in a visual way, the audience can better understand the risks associated with smoking. This can lead to a greater awareness of the dangers and potentially motivate them to quit or avoid tobacco altogether.

Research process

leyty103_1 — 2023-03-31 11:56:37 UTC

Tobacco involves and affects a wide range of individuals and groups, including tobacco users, non-users who are exposed to secondhand smoke, healthcare providers, policymakers, and tobacco industry stakeholders.

The target audience for tobacco products can vary depending on the type of product and the marketing strategy of the tobacco industry. Historically, tobacco companies have targeted vulnerable populations, such as young people and low-income individuals, in their advertising campaigns. However, in recent years, there has been a push for more regulations and restrictions on tobacco marketing to protect public health.

Planning to consult or take action related to tobacco use or policy, it is important to consult with a variety of stakeholders, including healthcare professionals, public health advocates, community leaders, policymakers, and legal experts. It may also be helpful to consult with organizations or initiatives that focus specifically on tobacco control or smoking cessation.