Marta Rueda (23 years old) and Alberto Romero (23 years old)What do a psychologist and a graphic designer do together? Create a brand of toys with psychological content (dolls to help children with phobias and fears): "I always liked working with children and since the third career I knew I wanted to do something related to it. He agreed that at the time Alberto had to create a brand for a project for his career, "says Marta Rueda, the psychological half of the tandem. At the same time, a professor told him about prizes for young entrepreneurs in which only one idea was needed. "As we had the corporate image for Alberto's work in progress, we presented it and moved on to the next phase." Thus, what would initially be a student collaboration began to take the form of a company. It was 2008 and they were 21 years old. Your keys?-Introduce yourself in the sector. They had to learn to be one of them. "The toy industry is very closed and if you do not belong to them from the beginning, you are a stranger." That's why Alberto got a scholarship for the Technological Institute of Toys.-To take advantage of contests. In addition to the CIADE award, they were selected by Banespyme Orange where they were given a new training course.-Inform yourself thoroughly: Both to find the company nursery and to find the manufacturers they needed.

2017-01-20 09:10:05 UTC

2017-01-20 09:11:04 UTC

"I'm often told that 'check with your boss'

Javier Jover (22 years old)

In the case of Javier Jover everything began when he was 16 years old and studied 1st of Bachilerato. "We went to a capea and loved it.When we finished 2nd, I decided to organize once for the friends a way to say goodbye. It went very well and, a root of this, a friend of a friend asked me to organize his And that there was a small business opportunity and I decided to organize the company. " He was born and Capeasmadrid.com, which has already organized 35 events and aspiring to be a benchmark in the Community. This company that was born almost at random has nothing improvised in its development. And there surprises the professional maturity of Jover. For starters, it is what he preferred to continue training and has a degree in Marketing and Business Management, and is now doing a master's degree in ESIC. Your keys?
-Studying the market. "At the beginning, it takes four to five hours a day to ask for quotes, to analyze the market, to publicize the company. It was hard times because you spent a lot of time and effort and you took very little money."
- Alliances of cars. It has managed to establish an authentic network of strategic alliances where it is the integrating element between farms, suppliers (catering, security, entertainment) and customers.
-Breaking barriers. Because of his youth, "many times I do not say that I am the owner of the company and they tell me that 'check with your boss'

Fran and Anabel: a young entrepreneur. by Yolanda