We’ve all seen those cheesy, over dramatized home shopping commercials, and I want this person cutting the roast in a very similar way without it being too corny. 

We start with a neighbourhood gathering for the Sunday afternoon roast. This person is being watched by their neighbours or friends (Betsy and Martha) who are judging them while looking out the window over to the difficult cutting process.  They say to each other “Look at poor Gladys over there will you, Betsy. Cutting her meat with that terribly blunt knife” A voice over will be heard saying “You work hard all day for your boss just to put food on the table. Why come home and work harder to put that food in your mouth?” Martha continues to say “My, she should have already installed the Lazy-laser like I have” 

The voice over is then heard saying “We've taken the stress out of your daily life, combined it with advanced space technology and brought it home for you and your family to enjoy! Don't be lazy. Let Lazy-Laser be lazy for you!”

In the current world we live in, judging everything and everyone seems to be embedded and this is where the audience of all types will be fixed on what is happening in the video. They will want to know the outcome of the judgement, and hope they don’t fall into the same category as Gladys.

 

The camera will then cut to a perfectly cut roast presented so neat and tidy on a plate that Martha had her oven prepare for her earlier. Betsy admires the perfectly sliced meat as Martha boastingly smiles back at her. The camera will then cut to the face of the oven and see laser beams moving around through the glass door of the oven. This is where everyone will get an idea of how it works.

When the meat is finally cooked and cut perfectly, Martha and Betsy are seen walking over to Gladys’ house and presenting the roast to everybody’s envy, all while Gladys is still cutting away but this time in jealousy and embarrassment.