https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p Explain the features of the business strategy of your case study company. Think how is this strategy achieved? What does the company do? Next, think about your placement company and discuss. en-us 2019-11-07 08:27:41 UTC 2019-11-07 16:37:18 UTC hello@padlet.com https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p/wish/408177265 - targeting younger customers who are more design conscious 
- using the letter ‘W’ as an informal theme 
- using interior to reflect the local neighbourhood of the individual hotel meaning each is different 

]]> 2019-11-07 16:32:43 UTC https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p/wish/408177265 https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p/wish/408179993 - Their high brand awareness is appealing to hotels needing brand representation
- High value to cooperating businesses 
- High market share
- Global representation
- Range of products suitable for any demographic (luxury, low cost etc)]]> 2019-11-07 16:36:23 UTC https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p/wish/408179993 https://padlet.com/s_stoyanovabozhkova/gmbhr8bfhf6p/wish/408180751 Singapore airlines 

Excellent customer service 
Constant investment in innovation 
Marginalising success through cost cutting and customer service through the efficient use of logistics 
Planes boosting sales
High reputation and quality care proven through industry awards  


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