My expectations on this elective is that I can conceptualize a product and actually create it physically. I also want to understand more about the different types of users that has their specific needs and wants, which allows me to be more proficient and add the necessary elements and remove the unnecessary features to my designs. 

-Emotional attitude focuses more on the external aspects of the design, it allows designers to understand and cater to the consumers wants more than its needs as it needs to attract the consumer’s attention in buying the product with its physical features.

-Cultural style in design embodies the targeted user’s background as different users have different style preferences that they are more profound to or they oppose to, which will affect the overall design of the product.

-Belief / Purpose allows designers to be more practical and solve real world problems by modifying a certain aspects and features of a product that improves the overall user experience. This gives more meaning to the product that designers make.

Zaha Hadid studied mathematics at the American University of Beirut but she moved to London in 1972and attended the Architectural Association (AA) School where she attained the Diploma Prize in 1977. She finally moved to Rotterdam, Netherlands and worked for her former professors, Rem Koolhaas and Elia Zenghelis.

She is well-known for her use of geometric shapes to create dynamic, fluid structures. 

"[I have] a desire to want to make things better and the desire to create things that have a sense of longevity, sense of quality – not designing landfill… if I can avoid it. I love the idea of designing something that as a consumer you can have one of for the rest of your life, and it will work forever. I don’t really like the idea of disposability."  and his inspiration:
"I get inspiration from materials and processes and technology; in the world of design and in the creative world in general there’s a large emphasis placed on being new, being original. One of the ways I’ve identified of being original – it is very hard to be original, let’s face it, at the end of the day it’s not easy – but bringing one technology or processes from one industry into another is a good way of being original."

One thing that surprises me about his products is the focus and aim of creating 'the one' for his customers- high quality> emotional attachment> love and pass down. Adding this to his inspiration of passing down technologies and processes from one industry to another makes for not only a unique product but also a product that will last and satisfy a large group of consumers. For example, technologies from product design such as phones can be introduced to fashion design. It doesn't always have to be a new design or one that will attract everyone's attention but instead, the functionality, quality, longevity and minimalism is something that is enough to attract a group of customers that prioritizes quality over quantity. It inspires me to aim for the well-being of the earth, capture the consumer's heart and make something that is timeless.
Overall, i learnt that there are many perspectives and aims for different designers and it doesn't always have to be something new but instead one can simplify, beautify and just improve on the countless things out there. 'Good' design in today modern world is important as every designer is different, so more products, services and new/ improved items will be produced to meet demands and set trends. Not only will it be a never ending situation of creating something 'new', but designers play a huge role in helping others make and create, showcase their own personality and improve this world in terms of sustainability and connectivity.

Ltd, M. (2019). Marc Newson | Marc Newson. [online] Marc-newson.com. Available at: http://marc-newson.com/marc-newson/ [Accessed 21 Oct. 2019].
Ltd, M. (2019). Marc Newson | Marc Newson. [online] Marc-newson.com. Available at: http://marc-newson.com/marc-newson/ [Accessed 21 Oct. 2019].
En.wikipedia.org. (2019). Marc Newson. [online] Available at: https://en.wikipedia.org/wiki/Marc_Newson [Accessed 21 Oct. 2019].

Background

Style 

I feel like this is not what people would usually do, as they would want to design something unique. Hence, what makes me admire the most is how he used the most simple things that we always see in our daily life as part of his design. For example, while drinking strawberry would remind people of what the drink originated from by using other 2 senses which is visual and touch.

-----------------------------------------------------

3B) Find and describe 1 POOR and 1 GOOD example of Beauty and Proportion designed product.

(Try to match as many points from the principles of Beauty and Proportion shared in the slides.)

This picture is a very thoughtfully designed park bench.It looks very neat,very stylish,very simple,very symmetrical and serves its purpose well.The special part of this bench is its unique function.After a rainy day,when the surface of the bench becomes drenched,users can just rotate the bench to show its dry side and the bench can be used once again.Hence it is a very good design.

This image shows an odd looking chair with a budge 

On where the user’s 🤬 is suppose to be.It is clearly 

super uncomfortable to sit on and practically makes it 

useless to serve its intended purpose,which is to let people sit comfortably on.

It is also not very visually pleasing and in fact has a very alien vibe to it because of its super weird shape and design.

Background

Style 

Utilitarian: The basics of the product like its function and aesthetic or comfort of it

Emotional: Does the product design represent me or my story that I am trying to portray

Cultural: Will it fit into my culture? Questions like these and will it fit my family or relatives

Belief: If the product would have any impact on the environment and believe if it would help or negatively affect it.

My interpretation of this quote tells me that then designing a product making a mistake and not giving up is perfection.

James Dyson
is a British inventor, industrial designer and founder and chief executive of Dyson Ltd. Traditionally, he is best known as the inventor of the Dual Cyclone bag less vacuum cleaner, which works on the principle of cyclonic separation. According to the Sunday Times Rich List 2018, his net worth is $13.9 billion. He served as the Provost of the Royal College of Art from August 2011 to July 2017 and opened a new University on Dyson's Wiltshire Campus in September 2017 

In the late 1970s, Dyson had the idea of using cyclonic separation to create a vacuum cleaner that would not lose suction as it picked up dirt. He became frustrated with his Hoover Junior's diminishing performance: the dust bag pores kept becoming clogged with dust thus reducing suction. Partly supported by his wife's salary as an art teacher, and after five years and about 5,127 prototypes, Dyson launched the "G-Force" cleaner in 1983 Dyson's breakthrough in the UK market came more than ten years after the initial idea, through a TV advertising campaign in which it was emphasized that, unlike most of its rivals, the Dyson vacuum did not require the continuing purchase of replacement bags. The Dyson Dual Cyclone became the fastest-selling vacuum cleaner ever made in the UK, and outsold those of some of the companies that rejected his idea, becoming one of the most popular brands in the UK.

Why I like this product

I like this product as the journey of designing the hairdryer is motivating and astonishing. With so much setbacks and failed prototypes and people doubting him he still managed to pull through and kept going resulting in success.

 

Not only does it serve its purpose as a fan effectively it also has no blades allowing the risk and dangers of the fan to be zero furthermore it is remote controlled for oscillations and fan speed and has no sound while having an air filter system and air amplifier system making it a step further than other fans. 

Bad example: Panasonic Tabletop Oscillating 3-Speed Fan 

This fan is much older but is still a function object. Like the Dyson fan, it also has 3 speeds and an option to oscillate. However, the user must pull a plug at the back end of the fan to turn oscillation on and off. The fan is also very heavy and has a clunky design. It’s harder to hide this fan away in a corner and it is also very loud. 
 

The bad dog sculpture peeing on the orange country museum  is a good example as the giant size dog peeing on the museum not only attracts attention from afar it also serves as a tourist spot and popular phototaking site outside the museum due to its large scale .

      

The miniature masterpiece of an art piece called The starry night by Vincent can gogh on the eyelid of this woman is a bad example as normally paintings are apreciated from afar however at this scale all you can see from afar is a spot of blue.

through her years in lecturing architecture at different universities, she had gone into designing down to the details of the sites she built up — down to the cutleries and the lamps’ switch. 

Hadid’s style, for many of her years before she passed on, was almost always Parametric (parametricism), using mathematics and curve-functioned algorithms to create her sculptures and monuments that are found all over the world. many companies such as Lacoste, Adidas and Chanel have engaged her in collaboration for designing their mobile pavilions or sculptures in their exhibitions, and most importantly, their merchandise. 

from this firm in Amsterdam; he has created a line of furniture aptly referred to as Form Follows Function. the line features a sofa that are supremely curvilinear and fluid. The sofa makes use of a steel shell which is then layered and sprayed, then lacquered. the shape of the sofa, which takes up the form, would let the user lie down in different positions, which is the function of the sofa.

BAD
Apple Puck Mouse from the iMac G3 from c.1998 is an example that form does not follow function. 

no doubt that this has a nice circular, symmetric form. however, it does not early allow the users hand to experience it with ease. a human hand is more stretched out rather than a circle, so the design of this mouse should have been more oval, or even a rectangular shaped design. moreover, the curves on the sides are also through good form, but in combination of the circular form and the steep curve down would have the user feel uncomfortable, which makes their hand more numb and stiff. this was later changed in the design as it was a flaw for Apple when many users were filing complaints about wrist and muscle injuries.