Intro to Digital Media by Hill, Dylan Mitchell - hildm001

80 Ideas

hildm001 — 2020-03-04 02:10:52 UTC

1. Promotion of scuba diving charter company
2. Promotion of fishing charter company
3. Promotion of scuba diving
4. Promotion of Mountain Bike Riding
5. Promotion of BMX Riding
6. Promotion of an iPhone
7. Promotion of a Mac Book.
8. Promotion of Headphones
9. Promotion of a GoPro
10. Promotion of Robe
11. Promotion of an organisation
12. Promotion of Pelican Cases
13. Promotion of an App
14. Promotion of Playstation 4
15. Promotion of Xbox One
16. Promotion of Minecraft
17. Promotion of Rainbow Six Siege
18. Promotion of Titanfall 2
19. Promotion of Ripstick
20. Promotion of Nike
21. Promotion of Asics
22. Promotion of Under Armour
23. Promotion of The Last of Us
24. Promotion of Uncharted Games
25. Promotion of Short Film
26. Promotion of Car Insurance
27. Promotion of Life Insurance
28. Promotion of Pet Insurance
29. Promotion of MAC
30. Promotion of Anti-Drink Driving
31. Promotion of Anti-Drug Driving
32. Promotion of the Adelaide Cup
33. Promotion of the Fringe
34. Promotion of the Adelaide Festival
35. Promotion of the Garden of Unearthly Delights
36. Promotion of the Adelaide Crows
37. Promotion of the Port Adelaide Power
38. Promotion of Volkswagen
39. Promotion of Concert Tours
40. Promotion of New Musical Albums
41. Promotion of Malibu Drive
42. Promotion of a Radio Station
43. Promotion of iPad
45. Promotion of a Movie
46. Promotion of a Computer Program
47. Promotion of a University
48. Promotion of a School
49. Promotion of an Aged Care Facility
50. Promotion of a Kindergarten
51. Promotion of Toys
52. Promotion of a Website
53. Promotion of TV Show
54. Promotion of Cleaning Products
55. Promotion of a Drink
56. Promotion of a Plant
57. Promotion of Dog Food
58. Promotion of Cat Food
59. Promotion of Cleaning Products
60. Promotion of General Hygiene
61. Promotion of Anti-Drug Glamorisation
62. Promotion of Anti-Smoking
63. Promotion of Anti-Racism
64. Promotion Dating Apps
65. Promotion of Dating Services
66. Promotion of Medication
67. Promotion of Mental Illness
68. Promotion of Pet Adoption
69. Promotion of Pet Microchipping
70. Promotion of Adelaide Oval
71. Promotion of Adelaide 500
72. Promotion of Art Work
73. Promotion of Adelaide Museum
74. Promotion of Adelaide Art Gallery
75. Promotion of Airlines
76. Promotion of SATC
77. Promotion of Camera
78. Promotion of a Band
79. Promotion of a Watch Brand
80. Promotion Sunglass Brand

Initial Thoughts

hildm001 — 2020-03-04 02:18:42 UTC

Initially I wasn't sure what I wanted to focus on for the task. The task we were given was challenging yet I was eager to figure out what I could do. I was thinking of doing something with film, but also something to do with some of my other hobbies (i.e. Diving, Surfing and other outdoor activities). A lot of my ideas were to out there, or too difficult to be realistically used for the promotional video and journal.

Chosen Topic:

hildm001 — 2020-03-24 01:14:00 UTC

The chosen topic for the advertisement is an all purpose travel watch built by travellers for travellers.

Research - Fonts/Typography/ Colour Palette

hildm001 — 2020-03-25 01:36:33 UTC

Cao, J, Web design color theory: how to create the right emotions with color in web design 2015, TNW, viewed 30 April 2020, <https://thenextweb.com/dd/2015/04/07/how-to-create-the-right-emotions-with-color-in-web-design/>

Highlighted the use of colour and what each of the colours promote in emotion.

Hammer, M, Top Ten Men’s Watch Ads 2014, Downtown, viewed 1 April 2020, <https://www.downtownmagazinenyc.com/top-ten-mens-watch-ads/>

Shows various types of watch ads, all with different colour palettes, fonts, and themes.

Annotated Bibliography:

hildm001 — 2020-03-25 02:12:54 UTC

Aslam M.M, 2006, ‘Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue’, Journal of Marketing Communications, vol. 12, no. 1, 3 April 2020 <https://www.tandfonline.com/doi/abs/10.1080/13527260500247827>

The article highlights the importance of colour choice in the marketing, stating "...cross‐cultural perspective of colour research and application is imperative for developing global marketing strategies.".

Lichtlé M.C, 2015, ‘The effect of an advertisement’s colour on emotions evoked by attitude towards the ad’, International Journal of Advertising, vol. 26, no. 1, 31 March 2020 <https://www-tandfonline-com.access.library.unisa.edu.au/doi/abs/10.1080/02650487.2007.11072995>

This article shows that "...the three components of an ad’s colour (hue, saturation and lightness)" affect the emotions evoked by viewers of advertisements

Russell D, 2013, ‘Media: The watches might be smart, but the advertising will have to be smarter’, Campaign, , pp. 25, 5 April 2020 <https://search-proquest-com.access.library.unisa.edu.au/docview/1434714008/abstract/3525746D57724080PQ/1?accountid=14649>

This article mentions how watches have become obsolete, thanks to phones, and "No-one needs to spend more than pounds 2.99 on a watch, yet everyone who wears one does.". It highlights that most advertisements aren't great but still work very well.

Mindmap:

hildm001 — 2020-03-25 02:13:26 UTC

Treatment:

hildm001 — 2020-03-25 02:13:45 UTC

The advertisements starts with an extreme long shot of nature, preceded by an extreme long shot of a city, showing the differences. The long shots cut to a man, alone, walking along a hiking trail wearing a watch. Again this is intercut with the same man walking though a city, wearing the same watch. The shots of the man are cut between the city and nature, like the opening, except every nature shot is different, showing him in a different type of location. Some of the location include a hiking trail, a train track, a beach, and sand dunes. All of the nature shots are cut between the man walking in the same place in the city. At the end of the ad it shows the watch, showing that it belongs in any location.

Target Audience

hildm001 — 2020-04-01 00:45:27 UTC

The target audience for the product are those who are frequent to travel and adventurous activities. the main demographic is people aged between 18-35 who are frequent travellers to exotic and different locations, primarily backpackers and one-bag travellers. The product is also aimed at individuals who enjoy adventurous activities, such as hiking, rock climbing, and water based activities. The watch's strong build and simple design is meant to captivate the targeted demographic by showing that that is is the perfect travel watch for all occasions.

AIDA Process

hildm001 — 2020-04-01 00:46:57 UTC

Attention:
I intent to grab the attention of the audience with shots of landscapes, showing a visually pretty scene. These shots will be intercut with shots of a person doing various activities, such as swimming, hiking, and urban exploring, whilst wearing the watch. Showing the life that can be led with the watch.

Interest:
The situation show creates interest in the product and shows the possibilities that the watch has. It also creates a familiarity for travellers who often go exploring.

Desire:
The product is shown through a short story of a man exploring a city/town and different environments alone with the watch. the shots changing between nature and city show that the watch is built for both environments.

Action:
After viewing the advertisements the audience would be feeling interested in the product. The two parallels between the country vs the city shows them that the watch is multipurpose, not just as a travel watch, but as a formal, and everyday watch as well.

Tone

hildm001 — 2020-04-01 00:47:17 UTC

The tone of the ad is planned to be very uplifting and modern with the light filled shots that shows the life that can be lead with the watch. the aim of the advertisement is to show the demographic that the watch that is being advertised can be used anytime and anywhere, from underwater scuba diving, or high up, rock climbing.

The fonts and the colour palette chosen promote the tone of the ad with bright, warm colour palette and a modern, yet adventurous font.

Fonts/Typography

hildm001 — 2020-04-01 00:48:30 UTC

The fonts and typography used for the advertisement were chosen based on the type of footage that is going to be shown in the ad. The font that will be used will be modern in appearance, further portraying the fact that the product is modern in design and appearance.

Colour Palette:

hildm001 — 2020-04-01 01:17:39 UTC

The colours chosen for the ad were used to show the viewer that the watch can be used for adventure. Warmer colours such as yellows, oranges and red. The yellow promotes happiness and enthusiasm. Orange promotes energy and uniqueness, and red, promotes youth and power. Each of the colours enforce the life that can be lead with a watch that is with you all the time. Blue is another colour used to ad contrast with the warmer colours, and also promotes calmness and safety.

Example of Promotion Videos

hildm001 — 2020-04-06 02:31:24 UTC

Tropicfeel 2017, TROPIC EXPERIENCE // Descubriendo la otra cara de Ibiza, video, YouTube, 12 September, 28 March 2020 <https://www.youtube.com/watch?v=xQs_uRy9ABQ>

Apple 2019, Introducing Apple Watch Series 5, video, YouTube, 11 September, 28 March 2020 <https://www.youtube.com/watch?v=5bvcyIV4yzo>