This article talks about the different types of germs, the various places they can commonly be found, and how to get rid of them. This includes but isn’t limited to: germs that live on sponges, toothbrushes, the laundry and salt and pepper shakers. This source was useful because it gave me information on places that germs live that some people might not have thought of before, and if I give new information to people in my promotional video, they will become more intrigued and start thinking about what they knew before and after they watched the advertisement.

This news segment discusses the public’s views on germs and how people believe that there are less germs in their houses and kitchen areas than there actually are. The segment gives a microbiologist and an environmental testing expert time to talk about the dangers of germs and how common it is for cleaning properly to be overlooked. This source was useful as it gave examples of people trying to be clean but still overlooking certain parts of their kitchen that were covered in germs, as well as ways to clean the spots that are often missed. Giving examples of commonly missed spots in my video could cause people to want to buy the product so they can see where they missed when cleaning.

Friedman, D 1997, 'A new kind of germ warfare', U.S. News & World Report, vol. 122, no. 21, pp. 10

This article talks about the rising fear of germs in the general public, and how companies are using that fear to persuade the public into buying their products. The article also talks about how bacteria causes 40 million people to become sick every year. The source was useful as it gave insight into how the public becomes more paranoid and concerned about germs over time, as well as some statistics on how many people get sick from germs. Acknowledging that people are scared of germs in my video could help my product if I introduce it as a way to make them feel safer.