Marketing by Miriam Bergin https://padlet.com/mbergin/chainofproduction marketing research en-us 2018-02-21 09:48:21 UTC 2018-03-09 10:42:56 UTC hello@padlet.com Marketing Mix mbergin https://padlet.com/mbergin/chainofproduction/wish/233653572 product, price, place promotion]]> 2018-02-21 09:49:31 UTC https://padlet.com/mbergin/chainofproduction/wish/233653572 Market research mbergin https://padlet.com/mbergin/chainofproduction/wish/239062261 REASONS FOR MARKET RESEARCH IN BUSINESS
Descriptive reasons
Predictive reasons
Explanatory reasons
Exploratory reasons
COMPILING INFORMATION FROM MARKET RESEARCH
Desk research:Involves the use of secondary data.
Qualitative information(Some information may be in the records and files of the business, the sales manager should have information on previous sales to target market, the finance department may have information on areas such as production costs.
Quantitative information(Statistics published by the government, reports published in various magazines and newspapers, the population census published by CSO, information available on the internet).
Field studies: Involve market ]]> 2018-03-07 10:15:30 UTC https://padlet.com/mbergin/chainofproduction/wish/239062261 mbergin https://padlet.com/mbergin/chainofproduction/wish/240067800 2018-03-09 10:00:22 UTC https://padlet.com/mbergin/chainofproduction/wish/240067800 mbergin https://padlet.com/mbergin/chainofproduction/wish/240077917 2018-03-09 10:39:00 UTC https://padlet.com/mbergin/chainofproduction/wish/240077917 mbergin https://padlet.com/mbergin/chainofproduction/wish/240078869 2018-03-09 10:42:56 UTC https://padlet.com/mbergin/chainofproduction/wish/240078869