https://padlet.com/laurennygaard123/ghwomtx1firw4039 en-us 2022-02-23 16:11:29 UTC 2022-02-28 14:39:35 UTC hello@padlet.com laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065436018 Factor: Entrepreneurship 
Ben Cohen and Jerry Greenfields wanted a venture of some sort and decided to open up a small ice cream shop in a college town in 1978. They originally wanted to open a bagel shop but the machinery for this was too expensive. They knew they wanted a food business of some sort and they thought that ice cream would be good for a college town in a warm city. They took a course for 5 cents to learn how to make ice cream. ]]> 2022-02-24 23:00:32 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065436018 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065454331 Factor: Labor
When their shop opened, they were the only workers. Ben was very creative, spontaneous, and entrepreneurial. Jerry was more manageable and liked an agenda. He liked the marketing side of things while Ben made the ice cream. They had a lot of trust in each other and were able to perform based on personal strengths. ]]> 2022-02-24 23:22:27 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065454331 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065456844 Factor: Land
First ice cream shop opened in Burlington, Vermont. They needed to find a place with lots of customer traffic. This place was great for this because it was a block off the main street. There were still enough people coming from the main part of the city, but there was also enough space for cars to pull up and come out to get their ice cream. ]]> 2022-02-24 23:25:25 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065456844 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065466341 Factor: Entrepreneurship
They started with basic flavors such as vanilla, chocolate, and strawberry. Ben was the ice cream maker, and Jerry was the taster. As time went on they came up with new flavors and slowly expanded their list. The next auditions were oreo, mint, and health. ]]> 2022-02-24 23:32:44 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065466341 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2065478223 Factor: Entrepreneurship
Jerry had the idea of a promotion called Popcdbzwe. This was the penny off each Celsius degree below zero. As the temperature got colder, the prices would go down. This was one of their marketing strategies in the wintertime to help them stay in business. 

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Factor: Land
In 1980, Ben and Jerry rented a space for packing and storage inside an old spool and bobbin mill. This is where they began packeting their ice cream into pints. Their icee cream became popular so quickly that they had to move to a larger location in South Burlington in 1981. 

]]> 2022-02-28 14:12:44 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2069534803 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2069563600 Factor: Capital
A plant was built in 1994, producing more than 528,000 pints of ice cream a day. Six 12,000-gallon tanks are used to hold cream and condensed milk. When a batch is ready to be made, the cream and milk are incorporated with other wet ingredients such as liquid sucrose and cage-free eggs in stainless steel blending tanks. Dry ingredients are processed using super sacks and bulk bag dispensers. When finished it is stored in the freezer barrel which has blades that scrape the sides to mix the ice cream. Machinery dispenses the ice cream into pints and lids it, before its goes back into freezers. ]]> 2022-02-28 14:25:23 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2069563600 laurennygaard123 https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2069588671 Factor: Capital
Ben and Jerrys was bought out in 2000. Unilever spent $326 million on the company. ]]> 2022-02-28 14:35:44 UTC https://padlet.com/laurennygaard123/ghwomtx1firw4039/wish/2069588671