https://padlet.com/rwaldrip/ggc3sx6cpnz7 Made with a bold sensibility en-us 2018-01-29 03:59:09 UTC 2018-01-30 20:04:58 UTC hello@padlet.com rwaldrip https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479202 *Demographic Segmentation
*Geographic Segmentation
*Psychographic Segmentation
*Product Benefits]]> 2018-01-29 03:59:49 UTC https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479202 rwaldrip https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479256 Segmentation based on characteristics... in terms of personal characteristics.  These include age, gender, income, ethnic background, education, etc.

Example: All students with blue eyes...all college graduates...all male students]]> 2018-01-29 04:00:18 UTC https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479256 rwaldrip https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479276 Segmentation of the market based on where people live.

Example: Anyone from South Georgia....anyone from Alaska
***We wouldn't need snow skis in South Georgia]]> 2018-01-29 04:00:26 UTC https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479276 rwaldrip https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479316 This type is about the "mind"!  What we like...things we like!!!
Segmentation based on lifestyle, and the attitudes and values that shape it.

Example: Things we enjoy...like do we like movies or listening to certain music...reading books...do we like going to football games...do we have favorite teams]]> 2018-01-29 04:00:49 UTC https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479316 rwaldrip https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479436 Built in features of products in response to consumer needs and wants.

What does the product offer us as benefits?  
Example: I am the world's worst about leaving my iron and curling iron plugged up when I leave home so a benefit for me is when one has auto shutoff.]]> 2018-01-29 04:01:48 UTC https://padlet.com/rwaldrip/ggc3sx6cpnz7/wish/225479436