As you can see in my wireframes, the main images at the top will be a parallax roll down image. So when you roll down the page the image with move with the scrolling of the page. I will use a smooth slider to show of different posters and designs that have been created in America. The nav bar will stay the same, I will try and keep it as close to the main wireframe of the main website to keep consistency. 

 

 

The landing page will be very simple with some information about the project and the museum the exhibition will be held in. The landing page will have hyperlinks to the 3 gallery pages. There will be a navigation bar at the top which will disappear has you scroll down the page. The navigation bar will be the same throughout all the cities so there is consistency. Each image displayed on the gallery pages will be linked to the original image on the Cooper Hewitt website so more information can be viewed by the audience. There will also be a footer and within this will be links to our Instagram page and contact details.

As the theme and voice of the promotional materials I have selected to look at the Japanese culture and tone. I found that some of the norms and conventions of Japanese design will challenge and intrigue western viewers, as the viewing experience is altered, but also will allow the promotional materials to feel fresh and exciting. Also with the Japanese influence evident in the posters it will allow the Japanese viewers to feel the exhibition is also fully emerged in their culture.

Therefore my designs feature subtle gradients typical of many Japanese posters and designs, with simple and plain vector shapes and bold type to balance out and compete with the bold bright colours. Furthermore due to the japanese writing system where information is organised top to bottom, with columns ordered right to left this means that the natural place for the eye to follow is altered. Therefore the layout of the website reflects this; large areas of space have been left to place emphasis on this, but to also to guide western viewer without them having to work hard. Furthermore the text of the menu is vertical text reflecting the japanese writing system, but also allowing for the viewer to be lead down the page. To further aid this vector arrow shapes have been placed as borders but also to guide the eye and separate the sections, these vector illustrations also reflect the japanese style and tone.

However many western sites have shifted towards more minimalistic layouts and less information and to only give the viewer exactly what they need, further endorsing the scanning nature of websites. Japanese websites have shifted the other way, with many being filled with lots of information, allowing the viewer to feel as if they could have any question answered and find lots of information out. Therefore the pages have been designed to feel full of content and information to reflect this, but also through the use of the over laid boxes it creates the illusion of more information and content, therefore meaning it will be less overwhelming to a western viewer, who has become used to the simple and filtered communication and information often used.  

(i had an argument with the computer and it wouldn't let me upload the pdf)

I decided to represent repetition as an undated calendar (and for those who may have noticed, also links the month and year of the exhibition to the layout) to show the user what they do every day without fail that they may not notice. I have left it undated to keep the calendar relevant for any moment in time as the repeated actions we do are not defined by a date. I wanted to use neutral colours in the background as to focus the viewer on the ‘date’ blocks which will be interactive. The front of each block will show an uncomplicated iconic drawing of the repeated action (eg sleeping-as seen, eating, breathing, drinking, brushing teeth…). Behind some of the blocks will contain the exhibition pieces that will show in a pop up box (as seen) and others will be blank (maybe have something relevant to repetition, not too sure yet!) to encourage the user to engage and interact with the website and make them aware of their repeated actions either through curiosity or frustration of having to repeatedly click on boxes to get the desired information. I plan to continue this style below the fold and onto the other webpages of mine, signifying the routine is an endless cycle that we do daily irrelevant of the date. I may space the red boxes out and have random ones as blank space instead once below the fold to signify entering the endless (well…) timeline of life and to avoid a big block of red!

My menus will stay tucked away unless hovered over or the arrows (which will be constantly visible) are clicked to keep the design clean and the concept clear.