https://padlet.com/elliestreets7/gf42zcwe9uz0 Made By Ellie Streets en-us 2017-11-16 12:22:15 UTC 2024-10-14 01:14:37 UTC hello@padlet.com elliestreets7 https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207618085 In the PDF below is the brief that we had given to me and my partner. This brief was assigned to us by DCM (DIgital Cinema Media), after our traning session with them, discussing the different areas and processes of cinema. We had a week to plan our brief, which at the end we would have to present back to the employee at DCM who ran the whole idea, and everyone's managers. We had to create a presentation which explained what our campaign was to be about and how we would use cinema to advertise it, remembering about some films being HFSS restricted. ]]> 2017-11-16 12:24:02 UTC https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207618085 elliestreets7 https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207619089 In the power point below is the presentation that me and my partner had created. Our campaign was to be about how a man is trying to find his partner a valentines day present, as we used the fact that the brief took place in Jan-Feb to our advantage, as to use this for valentines day. We chose that when in the foyer the people that choose to pick up a goodie bag which is supplied by Cadbury, will recieve a pair of glasses with their free bag. In result of their action they will see a happier advert which would be when the man buys the girlfriend chocolate (Cadbury) and she loves him more than ever. This is reflecting the objective we was sent about emotionally connecting as the people that picked up a bag feel directed at due to their action. However, the people that chose not to pick up a bag don't get a pair of glasses and therefore see a sad campaign where the boy doesn't buy her a present at all and they break up. We thought, regarding the other objective; Driving awareness, we thought we could do this by in the January time to offer testers  in shops of Cadburys chocolates and by offering incentives such as; 10% off valentines chocolate. We also thought it would be beneficial to drive awareness by offering pink chocolate as this relates to Valentines day and when people think of Pink they think of love etc. In regards to using cinema, we chose to advertise in the film fifty shades of grey. This is because couples will stereotypically be watching the film and our chocolate is aimed at couples because of Valentines day, and plus it is not HFSS restricted. We chose to use the gold spot because it is shown that 100% of people are in their seats when the gold spot is playing, and as a strong brand of chocolate everyone will know Cadburys and therefore pay attention.]]> 2017-11-16 12:28:34 UTC https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207619089 elliestreets7 https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207624754 2017-11-16 12:48:13 UTC https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207624754 elliestreets7 https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207624915 2017-11-16 12:48:45 UTC https://padlet.com/elliestreets7/gf42zcwe9uz0/wish/207624915