VB Assignment by Connie White https://padlet.com/400911881/geppbzkcyroaasjh Made with joy en-us 2021-06-21 10:48:37 UTC 2025-09-26 19:32:11 UTC hello@padlet.com 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1617466154 The Beckham Programme: A programme run by the brand to recognise and potentionally collab with a series of fashion brands from the Middle-East. (Similar to 'Love Bloomingdales'). Will create global connections for VB and the opportunity to establish a reputation in that region. It will also establish VB from a business POV rather than Victoria's celeb image.]]> 2021-06-21 11:13:47 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1617466154 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1617475933 2021-06-21 11:24:35 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1617475933 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1625803410 2021-06-25 18:56:39 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1625803410 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1628433373 2021-06-28 14:03:28 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1628433373 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631552853 VB Avatar Collection: Launching the S/S22 collection virtually using avatar models and influencers. Really relevant to Chinese market and also ties into sustainablity. Will tie in Beckham name more featuring avatars of David and kids.]]> 2021-06-30 10:29:39 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631552853 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631555448 2021-06-30 10:32:54 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631555448 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631556118 "Designers are shifting their focus back to creativity with technology at the heart of it. "Let's sell creativity, not more clothes. We need to change the system. Be brave and reimagine it," said Leanne Elliott Young, founder of CommuneEAST in Verdict. The creativity spawned from designers is more than the technology to make clothes. It's turning clothes into technology."]]> 2021-06-30 10:33:54 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631556118 How Brands Can Thrive In The Direct To Avatar Economy 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631557487 Kerry Murphy explains in Vogue Business, "the real value of 3D is that it enables us to be way more creative and to create situations that we haven't previously seen, which allows for this new aesthetic language; a new way of expressing our creativity that really speaks to young, digitally savvy audiences".]]> 2021-06-30 10:35:21 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631557487 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631697564 Top 15 virtual influencers.]]> 2021-06-30 13:06:55 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631697564 Are Virtual Influencers Coming to China’s Luxury Market? 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631700550 "The curiosity factor also makes virtual influencers appealing to luxury marketers."]]> 2021-06-30 13:09:12 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631700550 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631704551 2021-06-30 13:12:14 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631704551 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631708096 Shopify: "products with 3D/AR content showed a 94% higher conversion rate than for products without 3D/AR."]]> 2021-06-30 13:14:57 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631708096 Balenciaga 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631712117 Afterworld: The Age of Tomorrow]]> 2021-06-30 13:18:03 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631712117 Mugler SS21 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631721926 2021-06-30 13:24:40 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1631721926 How the shop will correspond: 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635651079 - AI Tech
- Virtual Sale Assistants

]]> 2021-07-03 10:49:38 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635651079 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635651577 2021-07-03 10:51:32 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635651577 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635652239 2021-07-03 10:54:04 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1635652239 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636357999 Marketing: Virtual models/influencers, launch.]]> 2021-07-04 19:59:47 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636357999 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358064 Stores: How AI tech will correspond in stores. ]]> 2021-07-04 20:00:00 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358064 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358197 The Pros & Cons: The benefits and disadvantages of this strategy. Look into the effects of virtual influencers. ]]> 2021-07-04 20:00:28 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358197 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358395 Budgets: How much this is all going to cost and how the price will benefit the brand.]]> 2021-07-04 20:01:13 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358395 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358538 Celeb Name: Rebranding to 'VB' to minimise effect of celebrity name. Although we will use David in intital marketing to capture audience.]]> 2021-07-04 20:01:42 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636358538 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636361980 2021-07-04 20:11:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1636361980 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1637405919 2021-07-05 14:26:55 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1637405919 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1637420396 https://www.wgsn.com/insight/article/91209]]> 2021-07-05 14:38:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1637420396 Why does the brand need help? 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639219548 - The brand has suffered a total of £46m in losses.

- Staff at VB were cut by nearly 1/5 after the effects of the pandemic. 

- The people around her have said the bottom line is that it's probably time to admit defeat 
(https://www.ok.co.uk/celebrity-news/victoria-beckham-marriage-david-tension-23584996)]]> 2021-07-06 20:10:20 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639219548 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639223190
Focus on launching in lower-tier cities in China?

- Tier-1 cities are approaching saturation.

https://www.wgsn.com/insight/article/90756]]> 2021-07-06 20:15:32 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639223190 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639225846 2021-07-06 20:19:14 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1639225846 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1642028977 2021-07-08 14:51:58 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1642028977 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1646003546 2021-07-12 14:28:47 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1646003546 Imma - The Japanese Virtual Model Taking Over the Digital World 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1646004382 2021-07-12 14:29:29 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1646004382 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1649292123 China wants to be a $150 billion world leader in AI in less than 15 years
https://www.cnbc.com/2017/07/21/china-ai-world-leader-by-2030.html
]]> 2021-07-14 10:21:52 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1649292123 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1651229756 2021-07-15 14:08:57 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1651229756 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1651243099 2021-07-15 14:19:34 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1651243099 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654746570 Internalization Theory: Is it best to set up multinational enterprises in the market we are targeting or do we handle everything from a UK office?

- FDI (Foreign Direct Investment). 
- MNES (Multinational exterprises).]]> 2021-07-19 13:36:00 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654746570 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654773318 VB production is currently from Italy.]]> 2021-07-19 13:59:20 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654773318 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654806860 Need to gage an understanding of Chinese platforms (Tmall, Wechat, Weibo, Red).]]> 2021-07-19 14:31:25 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654806860 Joint Venture with Tmall to open gateaway to Chinese market 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654809036 - Chinese business-consumer platform founded by Alibaba.

- Provides authenticity for Chinese shoppers when shopping foreign brands.

- Fixed yearly fee: $5000 to $10,000.

Joint Venture: a mutual beneficial agreement between brand and foreign business. ]]> 2021-07-19 14:33:38 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654809036 Launch on JD.com?? 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654812156 2021-07-19 14:36:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654812156 HOFSTEDE Cultural Dimension 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654812511 2021-07-19 14:37:07 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654812511 Look at: 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654830353 Moschino x The Sims 
Louis Vuitton x LoL
Hermes
Drest]]> 2021-07-19 14:52:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654830353 Drest 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654832351 https://www.culturewhisper.com/r/fashion/new_fashion_app_game_dress_up/14685]]> 2021-07-19 14:54:33 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654832351 NFTs 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654833380 Non-fugable tokens are crypto assest that are indisiable and unique, creating digital sarcity. ]]> 2021-07-19 14:55:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1654833380 The Cost 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656964609 It would be cheaper for the brand rather than using actual influencers.

"According to estimates by WalktheChat and Jing Daily, “WeChat influencer After Party, with 550,000 followers and about 32,000 average views charges RMB 40,000 (roughly $5,500) for one post. WeChat KOL blogger手账 with 70,000 average views charges RMB 33,000 (roughly $4,600) for one post."

https://jingdaily.com/are-virtual-influencers-the-future-of-luxury-retail/]]> 2021-07-21 08:55:23 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656964609 Balmain 'Virtual Army' Campaign 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656965414 https://www.balmain.com/us/balmain/balmains-new-virtual-army]]> 2021-07-21 08:56:39 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656965414 KOLS and KOCs 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656967870 - The consumer associates a level of authority with brands using AI. 

- Virtual influencers allow the brand and consumer to be a creator and manipulate character. 

- We see a shift form KOLs (key opinion leaders) to KOCs (key opinion consumers. ]]> 2021-07-21 09:00:25 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656967870 KOL (Key Opinion Leader) 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656969854 A trusted, well respected influencer with proven experience and  expertise in a particular field. 

- They're opinion is often monitized and brands will approach them soely for their following.]]> 2021-07-21 09:03:45 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656969854 KOC (Key Opinion Consumer) 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656970219 The latest form of influencer in China who are experts in testing and reviewing products. 

- The opinion is more valid and authentic. ]]> 2021-07-21 09:04:24 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656970219 Tmalls Aimee (!!!) 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656972709 Aimee is a virtual influencer created by e-commerce platform, Tmall to help promote the brand after COVID-19. 

- She promoted Prada and Miu Miu when the brands launched on Tmall.]]> 2021-07-21 09:08:48 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656972709 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656977624 https://daxueconsulting.com/virtual-influencers-in-china/]]> 2021-07-21 09:17:24 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656977624 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656979429 "On Bilibili, a favourite platform with Gen-Z, the average top-level influencer has over 10 million followers. Yet, the average top-level virtual influencer has only about two million."

https://www.scmp.com/magazines/style/luxury/article/3132445/are-influencers-over-virtual-kols-offer-brands-safe-solution]]> 2021-07-21 09:20:48 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656979429 Virtual supermodels carried fashion through coronavirus – are AR and VR technologies the ‘new normal’ for luxury brands? 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656981142 https://www.scmp.com/magazines/style/news-trends/article/3083526/virtual-supermodels-carried-fashion-through-coronavirus]]> 2021-07-21 09:23:44 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656981142 Prada 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656985108 https://jingdaily.com/prada-dark-horse-china-e-commerce/]]> 2021-07-21 09:31:03 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1656985108 Size of AI Tech market in China 2019-2024 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1658653586 (iResearch. (2020). Size of the Artificial Intelligence (AI) technology platform market in China in 2019 with a forecast until 2024 (in billion yuan). Statista. Statista Inc.. Accessed: July 22, 2021. https://www-statista-com.ezproxy.falmouth.ac.uk/statistics/1194909/china-market-size-of-ai-technology-platforms/)]]> 2021-07-22 21:20:37 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1658653586 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660314036 https://boutique.humbleandrich.com/virtual-models-balmains-got-em/]]> 2021-07-25 14:19:45 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660314036 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660314547 https://www.lifestyleasia.com/sg/style/fashion/virtual-models-cgi-technology-bella-hadid-kendall-jenner/]]> 2021-07-25 14:21:35 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660314547 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660315229 https://wwd.com/business-news/technology/miu-miu-bolsters-china-digital-presence-virtual-idol-tmall-shop-1203544394/]]> 2021-07-25 14:24:07 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660315229 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660332509 The brands that are a proven success in the AI field are the ones who use this technology to present inclusivity. ]]> 2021-07-25 15:19:15 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660332509 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660430894 https://www.voguebusiness.com/technology/china-virtual-influencers]]> 2021-07-25 21:51:13 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660430894 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660438454 https://www.ft.com/content/17339e18-6039-4fd2-93c6-95fd7c87a191]]> 2021-07-25 22:27:27 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1660438454 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661101005 https://www.thedrum.com/news/2020/03/20/even-better-the-real-thing-meet-the-virtual-influencers-taking-over-your-feeds]]> 2021-07-26 13:41:03 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661101005 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661118307 https://www.raconteur.net/technology/artificial-intelligence/virtual-influencer-authenticity/]]> 2021-07-26 14:02:31 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661118307 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661126380 http://www.diva-portal.org/smash/get/diva2:1334486/FULLTEXT01.pdf]]> 2021-07-26 14:12:30 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1661126380 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1665945110 https://www.businessoffashion.com/news/china/luxury-sales-on-tmall-rise-159-in-q1]]> 2021-08-01 14:55:25 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1665945110 400911881 https://padlet.com/400911881/geppbzkcyroaasjh/wish/1677014172 2021-08-12 15:48:52 UTC https://padlet.com/400911881/geppbzkcyroaasjh/wish/1677014172