Businesses capitalise their sales by marketing on national and marketing campaigns as through this; they can target a variety of audience, of that particular nation. Another example for the same is another ad about this is the ad by ParleG wherein they released a 2.5 mins long film honouring the life of a soldier, with emotional quotations like “YouaremyParleG '' showcasing how they are their supporters and sources of happiness. 

One example of how businesses capitalise on events such as Independence Day was seen in how Mc Donald launched a campaign ‘Truly Indian Burger’ or how the United Colors of Benetton came back with the ‘United By’ proposition. They use different social media marketing to reach a broad range of audience by maximising on the profit. 

Another company that capitalised on contemporary events like Independence Day in its marketing campaigns was a company called MotoCorp, a Delhi Based company that manufactures motorcycles and scooters. Last year, on Independence Day, they started this campaign called #HeroSalutes. The video they made showed the Heroes who fight for our country and who have caring and loving families who actively support them every step of the way. The video got more than 6.2 million views on their YouTube page and 31 million views on Facebook.  

-        Understanding consumer behavior on the occasion: selling products and services that promote patriotism, for example: selling flags, other merchandise that encourages devotion to the country.

-        Running multi-front marketing campaigns

-        Hosting events

-        Partnering with non-competing warm-weather businesses- opening stalls on fairs etc., selling food coupons for food courts.  
- E-commerce- for example, Amazon and Flipkart initiating limited time discounts on Independance Day

An example is Amazon India, an annual sale is held every year, this along with the spirit of the celebration motivates the buyers to buy things they normally wouldn’t have. 

Many companies release campaigns or products centred around the celebration or its theme. For example, around independence day, companies reign emphasis on freedom, and what is means.  This marketing strategy has been seen in companies such as Bajaj Auto India that launched a campaign #RideYourIndependance which demonstrates liberty to women driving their product.  
Another company that drives sales by capitalising on holidays and celebrations, is Cadbury. Cadbury releases chocolate around the theme of the celebration, for example heart shaped chocolates for valentines day and Diwali gift packages from the company.  

Capitalising on contemporary events are a sure way to increase revenue and gain profits.  

 

 

Non-financial 

2. Long term care insurance.

3. Employee stock purchase plan.

4. Financial education seminars.

5. Flexible spending accounts.

6. Short and Long-term disability coverage.

7. Tuition assistance.

8. Paid vacations and Holidays.
Non financial awards