Question 4. by Afeez https://padlet.com/a_akin/gbuiayklyeq1 Who would be the audience for your media product? en-us 2016-04-21 20:06:19 UTC 2024-04-07 03:25:51 UTC hello@padlet.com https://padlet-assets.storage.googleapis.com/portrait/crane_yellow.png Question 4 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/107110787 Who would be the audience for your media product?]]> 2016-04-21 20:07:06 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/107110787 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109065899 My R&B music magazine, Smoov strongly aims at the older generation of teenager and young adults from the ages between 16 to 25. The content of my magazine will attract both genders equally.]]> 2016-05-03 18:35:31 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109065899 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109066231 I believe that even though R&B music originated from African Americans and most artists in this genre are black, the genre is listened and enjoyed by people of other races and ethnicities worldwide. Additionally it is a mainstream music genre, in where the number of successful non-black and white R&B artists increase (e.g. Justin Bieber, Zayn Malik, Rita Ora and Sam Smith), so in these cases every race will read and enjoy my magazine.]]> 2016-05-03 18:36:33 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109066231 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109066705 Smoov is labelled as £2.99 and this is quite an affordable price for my target audience because of their pocket money they own and as some of them have a part time job.]]> 2016-05-03 18:37:56 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109066705 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109066853 Due to the media institution that will distribute my magazine to create a higher audience, the age range of my target audience in each location/area may vary of course.]]> 2016-05-03 18:38:24 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109066853 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109067293 The hobbies or activities of my reader's are very similar to the audience of VIBE magazine that I've analysed and researched. My audience like to spend a lot of time on Social media like Instagram, Facebook, Youtube, Tumblr and Snapchat. Finding out and downloading latest songs, new artists, mix tapes, albums and the latest information of their favourite artist or celebrity is what they also do on the internet. As my target market are the youth and young adults, they socialise and go to cinemas, shopping malls, attend local parties etc. Also many of them perform in physical activities such as football, basketball, street dance or at the gym.]]> 2016-05-03 18:40:00 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109067293 By Afeez Akintoye a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109079394 2016-05-03 19:32:21 UTC https://padlet.com/a_akin/gbuiayklyeq1/wish/109079394 a_akin https://padlet.com/a_akin/gbuiayklyeq1/wish/109079715 The Young and Rubicam 4C’s divides people into seven types, depending on their core motivation in life. The seven groups are: Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler and Resigned.

From looking at all the seven groups, I can tell that the target audience of Smoov will be more than likely a combination of ‘Explorer’ and ‘Aspirer’. My target audience is young in nature and are often the first ones who try new experiences and ideas out. They respond to brands that can offer new and different things. On the other hand, lots of them also care about their looks and clothing, as they spend quite a lot of money on fashion to fit in and find it really important what other people around them perceive about them. 
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