https://padlet.com/40093431/gaw608pz1pq1al3q Palace en-us 2021-02-02 11:45:40 UTC 2023-06-23 21:04:42 UTC hello@padlet.com 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/988128655 2020-12-04 16:22:19 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/988128655 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153146293 Brand review on Supreme, labels it as 'perhaps the most successful skate brand in history'. This article talks about something that is quite intriguing about Supreme as a brand, they never re-release anything and there is always a very small, limited supply of stock, hence making it hard to come by and builds up value for resellers. ]]> 2021-02-02 11:47:16 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153146293 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153159636 A brief history on Supreme and how it grew into a multi million dollar business, there are now 12 supreme stores around the world and people travel far and wide to access certain 'drops' throughout the year. Queues to access the stores can sometimes take hours as 'streetwear obsessed' try to grab anything with a small supreme logo on.]]> 2021-02-02 11:51:54 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153159636 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153177760 BoF article on the founder of Supreme, it was founded in 1994, the first store that opened was situated in Manhattan. Now, it is sometimes dubbed as the 'Chanel of streetwear'. It was originally created with skaters in mind, they could basically skate into the store with ease, the first designs were pretty bare and open plan. This theme is something that has stuck with Supreme and we can still see this in the stores today. ]]> 2021-02-02 11:58:12 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153177760 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153186615 Business insider article on why Supreme is worth so much and why it is so expensive in the first place. This is usually excused by the limited quantity and good quality of the clothing. Although the clothing is not £££££ for the most part, collabs with other designers see prices soar. The label is what makes Supreme so special and expensive, in this article you can see a regular $300 North face jacket, and beside it you can see practically the same garment with a supreme logo on that is worth $1000 more. The label itself makes the buyer feel like they're part of something special. ]]> 2021-02-02 12:01:20 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153186615 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153202319 Looking more closely into how Supreme attract customers using their social media and website is extremely interesting. It is not hard to see how minimal the branding of Supreme is, the website is not difficult to navigate, and one of the quotes used "It's the customers who chase the brand and not the other way round" shows the exclusivity - Supreme is almost a club. ]]> 2021-02-02 12:06:57 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153202319 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153215954 Supreme do collabs with high end brands extremely often to stay relevant and increase the brands hype. In 2017 Supreme did a collab with Louis Vuitton, this is dubbed as their greatest brand collaboration, considering Supreme started as a small skate brand. By doing collaborations, this creates brand awareness and hype for both parties, Supreme do this with a range of brands, both big and small. And it is not just clothing, there have been collaborations with companies such as Brooklyn Machine Works which produced a bicycle. Even for products with no use to customers, they become collectables simply because of the addition of a Supreme logo.]]> 2021-02-02 12:11:16 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153215954 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153292240 Stussy started in the early 80s by Shawn Stussy, was originally a surf brand and the original logo was printed onto surfboards, since then it has evolved massively into a streetwear / skate brand that appeals as it has more character as opposed to other rival brands such as Supreme.]]> 2021-02-02 12:34:29 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153292240 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153300151 Article from Business of Fashion talking about the rise of Stussy, the first flagship was created by both Shawn Stussy and owner of Supreme, James Jebbia. This shows the link between both brands and shows the evolution of Stussy as a former surf brand.]]> 2021-02-02 12:36:37 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153300151 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153724994 Stussy timeline]]> 2021-02-02 14:13:21 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153724994 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153731802 Vogue Business article on the rise of streetwear with women. A great aspect to Stussy is the fact that they also sell womenswear that isn't just unisex clothing, they sell items such as skirts and dresses in order to reach a wider audience which is something that alot of its competitors dont do. In 1993, Stussy was selling over 30% of its stock to women, therefore they decided to release a Stussy 'Sista' line. ]]> 2021-02-02 14:14:35 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153731802 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153762354 Like Supreme and Palace, Stussy is well known for its collaborations with other brands. Although Supreme is more known for its quirky and high end collaborations, Stussy team up with brands such as Nike frequently every year to bring more price accessible items out. Although it is a limited supply, the Nike retail prices used make this collab more affordable for many and therefore extremely popular. The use of the Stussy branding and the Nike tech means a high quality shoe with a significant logo that, if you can get your hands on them, increase in price once bought. This makes the brand like Supreme and Palace, like a club.]]> 2021-02-02 14:19:50 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153762354 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153792736 This article by i-D shows the importance of a brand like Stussy in the evolution of streetwear. Stussy's unique designs set them apart from other more minimal competitors. It started from nothing and grew organically with a group of like-minded people creating clothing suitable for skating and just general living. The graffiti branding was seen as rebellious at the time, since if you were to graffiti something you were seen as a criminal, Shawn used this as a way for people to have more freedom in what they dressed and with their art. ]]> 2021-02-02 14:24:47 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153792736 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153827868 This article covers a brief overview of the history of palace and palace as a brand today. It is interesting to note who Hypebeast feels this brand applies to and calls the way they talk about their clothes 'roadman slang'. This is something that is unique to palace, the clothes descriptions never fall short of being wacky and hard to make sense of. Pieces and slogans that are made may not make sense to the public eye but one of the owners claims it makes perfect sense to them, hence making it such a unique brand. It is also important to note that Palace believe that the clothes are not just for skating but more for 'procrastination'. It is believed that going 'skating' is just an excuse for going to bars, seeing friends and being a topic of conversation. ]]> 2021-02-02 14:30:40 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1153827868 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1154193058 Like other streetwear brands I have researched, a large part of Palace today is the collaborations that they do every season. These range entirely and are in very limited supply, causing mile length queues outside their three existing stores in the world just for a chance to own something branded by Palace. Once again it sort of represents a badge of honour and being part of a special club. This article touches on some footwear collaborations that Palace have involved themselves in, however other collabs that deserve a mention are the tennis gear collaboration with Adidas which saw wimbledon champions take on to the court, and velvet loafers in collaboration with Ralph Lauren. And it is not just brands, recently there was a collaboration with Whitney Houston, which was simply a photo of her face and a small Palace logo, yet, like everything else Palace sells, it sold out in seconds. ]]> 2021-02-02 15:28:44 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1154193058 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1157995160 Although Palace is not exclusive to just one type of customer, it appeals mainly to a male audience as the clothing is unisex but more driven towards male shapes. The age group varies but the general buyer is between 18-30 with a moderate income due to some high prices. Although it started as clothing to wear to skate comfortably in, it has since expanded and offers not only clothing but accessories, homeware and actual skate decks and set ups, the collaborations done mean that they appeal to a wider audience and remove the skating factor for some buyers, it is now seen as a casual clothing brand. ]]> 2021-02-03 10:38:03 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1157995160 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1158010031 Palace clothing is also now seen regularly on celebrities, both male and female, endorsing their products further and reaching to a wider audience. ]]> 2021-02-03 10:42:13 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1158010031 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204151380 The Facebook page has 158,613 likes and posts get around 5k interactions, 1000 shares and 30 comments at a time, thus proving that Palace Skateboards have a large online following and interaction on this platform. Observation by the researcher found that there is a community within Facebook called "Palace Talk UK/EU" of which has 71K members. This huge demand for an engaging relationship with the brand has been created by the consumers to make up for the lack of communication from the brand themselves. On this page consumers post Palace merchandise for sale, styling tips, posts wanting to buy specific Palace garments and discussing the important drop dates and what people hope to purchase. An influencer within the streetwear scene stated "I think Facebook groups are a huge benefit to the fashion game. Not only do they allow you to buy and sell the clothes you want, they also allow you to connect and make friends with people that are interested in the same things as you." (Highsnobiety, 2017).

]]> 2021-02-15 16:15:33 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204151380 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204162992 Something that sets Palace apart from other brands and appeals to the customer is the fact that they have identified the target market and become relatable to the consumer. This is done through the use of language on social media and the website, and part of the Palace team are well known skaters that the buyers often look up to first. The way that Palace advertise themselves is through use of slang, and completely random wording - something that has never been used before in the world of fashion. Creator Lev Tanju says that he thinks of these captions when he is sat watching tv for instance, and jots them down. Most don't make sense at all but the brand don't need them to to be successful. ]]> 2021-02-15 16:19:03 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204162992 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204175702 This i-D article talks through a few different types of Palace buyers, from dads to celebrities to skaters. Palace's clothing started out as garments that were suitable to skate in and be comfortable wearing, but now it has broadened massively and the logo and clothing is recognised by a wide audience all around the world. ]]> 2021-02-15 16:23:25 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204175702 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204192831 2021-02-15 16:28:56 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204192831 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204198204 Palace do many collaborations with a variety of different brands to appeal to a wide audience. As well as this, many lines of their clothing are part of diffusion ranges, such as Gore-tex ]]> 2021-02-15 16:30:51 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204198204 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204210376 Hermes Spring windows at Hermes Maison in Shanghai 2019 - "pursuit of dreams".

- Windows are presented in a dreamlike way

- Using surreal artworks - the Surrealist movement centred around expressing dreams and portraying 'dreamscapes' and the unrealistic, fantastical aspects of life.

- Mysterious, leaves the audience wanting to find out more, therefore step inside or look into the scheme further. Everyone will interpret it in different ways as everyones dreams are different = unique experience for every viewer. 

- Plays with artworks and theories, meaning there is context and meaning behind it which is left to discover. Audience can find out more.

- Chinese theorist Carl Jung, fits with customer and location of store. 

- Simple but effective, only shows a few items in the window but that is all that is necessary.

- Pastel and bright colour scheme fits with time of year

- Garments used within the window display fit seamlessly with the flow of the artwork, so works perfectly

Overall the window design and theme does make the viewer feel more enticed into the store. The way it has been created feels more personal to the audience. It has incorporated a massive art movement into a sort of exhibition and makes the clothes not the only important thing to stand out there. It is not blatantly obvious that it is spring but methods used such as colour and garments shown show it in a more subtle, classy way.

]]> 2021-02-15 16:35:04 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1204210376 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211815165 - Creative technology agency, created an interactive window display.

- Window displayed jeans with certain trigger points, passers by can interact, when they place their hand on it they get information about the history, denim and craftmanship of the jeans.This is an easy way of showing off more than a regular window can show and increases footfall as interactivity would entice more customers in that may not have visited before. Also helpful for people interested in shopping sustainably as it is such a big thing at the moment and many care more now about how their clothes are produced and distributed, with this store you can find it out before you even enter. 

The way it has been shown on the window is simple but effective and you can see the products behind it. It fits with the brands existing identity well. Interactive windows will allow more people to share on social media as well, thus bringing in more people to the store. ]]> 2021-02-17 16:24:13 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211815165 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211878292 2021-02-17 16:37:01 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211878292 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211963765 I have decided to look at the Brutalist style of architecture for my theme as I feel this resonates with the customer and can be portrayed in many different ways throughout the clothing and the store.]]> 2021-02-17 16:54:46 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1211963765 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227225739 Unusual shapes and expressive forms and structures are two key components to Brutalist architecture and I feel that this reflects on the structure of skate parks which links to Palace as a brand. This also gives me many ideas for creative window designs and works well without having to use mannequins as Palace don't actually show garments in their window displays, it is usually more artistically focused.]]> 2021-02-22 16:09:35 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227225739 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227237879 To tailor it specifically to the London store, I will link Erno Goldfinger's Trellick tower, a key brutalist piece of architecture that can feature on garments and the shapes created within the building can be reflected by fixtures in store. ]]> 2021-02-22 16:11:40 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227237879 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227248984 Liberty's Christmas windows 2020 were created to 'evoke emotion, strength and happiness' due to the UK being in lockdown and shops being closed. It was focused mainly on artwork created by the design team, this applies to the theme of my store as well as it will mainly be focusing on art. Illustrations were used to tell stories and were printed on plywood to add texture and "keep integrity of the hand painted artwork". This gives the store a more community based feel and shows everyone coming together around the festive season after a hard year of continuous lockdowns etc. The layout shows different depths for the artwork and echoes a stage set, in order to create an immersive experience. Although you cannot step into the Liberty store, you can still take in the joys of the store through the windows.]]> 2021-02-22 16:13:27 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227248984 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227363184 In a previous year for Liberty, the Christmas window centred around a pink bonsai christmas tree, stretching up the height of the store. It was extravagant and luxurious and shows difference and innovation from regular christmas decor. It was wrapped in teal velvet and the branches were adorned with real moss and twinkling lights. Animal props were also used to intrigue the customer even more. Everything was sourced sustainably, the moss was sourced from the New Covent Garden Flower Market and natural dyes were used. Liberty prints were also used, so the customer can take something away from the display and use the design themselves. It was also sold in a variety of different printed products so customers could take the Liberty christmas theme home. ]]> 2021-02-22 16:32:36 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227363184 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227409513 Studio Goss has taken cues from the Brutalist movement in the layout and design of a Melbourne store, Kloke. They were inspired by forms and shapes from the era as well as textures and neutral colours. "The aim was to convey a sense of mass, as if the space had been carved out as a single sculptural object". The linear forms allows the store to flow excellently and gives it an open plan feel. Everything from the smooth concrete that looks like it extends from the floor acting as shelving and the cash register works organically together and resembles the original movement well.]]> 2021-02-22 16:40:25 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1227409513 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230816355 Architectural aspects were explored by Martino Gamper within the Prada windows of 2015. Panels of wood veneer formed enclosed angled spaces and were shown throughout Prada stores around the world. These windows inspire me as the main focus is not on the clothing as such but the space that is created around it, to make these windows different from any others. The inspiration came from natural materials, which is similar to what I am looking to explore for my window design. The floors and shelves have all be designed to organically flow together, something else that was prominent in brutalist architecture which is what I'll be looking at. According to the website, the designer "discovered his love of corners and began to probe the multiple emotions provoked by the single right-angled boundary" while studying at RCA and has experimented with this architectural element ever since. This particular study of structural elements and corners fits with how I imagine my store and window to be and replicates what I am trying to achieve with my scheme.]]> 2021-02-23 11:21:04 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230816355 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230857033 Fendi looked at Italian architecture in their New York store. As they are an Italian brand, this fits with their branding and is effective, giving me inspiration to use British architecture as a theme for Palace. As well as in the window, Fendi have incorporated traditional Italian architectural features throughout the store which is something that I wish to replicate in my store design. It shows the brand keeping to its roots and makes them recognisable as a successful Italian brand. ]]> 2021-02-23 11:36:13 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230857033 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230873472 Hans Boodt. Mannequins - Recyclable, carbon footprint reduced. They have a second life program so mannequins that have been used can find a new purpose after being in stores, therefore less waste. These go to places such as museums and design academies in order to be more sustainable. Other mannequins that return to headquarters are able to be recycled into raw materials and energy, then being able to go on to be made into new mannequins or any other products so nothing goes to waste. The website claims the company has now "made sustainability one of our key drivers for the future". ]]> 2021-02-23 11:42:16 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230873472 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230895075 Genesis mannequins work off a sustainable basis and this has been an "integral part of the company's DNA" since the start. Genesis were the first manufacturer to produce mannequins using innovative ecological materials and processes based on scientific findings at the time of production. They use recyclable raw materials and innovative manufacturing technologies. They are motivated to produce the most sustainable product possible. The ecological footprint of every step of the process is examined constantly so they stay up to date with latest scientific and technological advancements. Every process is dedicated to being as green as possible in order to protect the environment. They work to a strict code of ethics, creating fair working conditions worldwide. Human rights are put first alongside transparency around production, the use of non toxic materials, prioritizing recycling, using energy efficiently and minimizing waste as much as possible. Fibers tested such as coconut, hemp, flax, recycled fiberglass, wood, viscose means sustainability and durability go hand in hand. Their mannequins are produced with the largest possible percentage of organic material, the basis being glass-fibre reinforced polyester which has been replaced by high-quality bio resin by 47%. The resin consists of 100% sustainable raw material. GENESIS are the only retail mannequins that include this unique resin. ]]> 2021-02-23 11:50:29 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230895075 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230922504 Article outlining how it is possible to create sustainable mannequins and what sustainability really means.]]> 2021-02-23 12:00:56 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230922504 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230924519 Last year Nike redesigned the layout of the flagship London store and started incorporating plus size mannequins alongside para-sport mannequins for sportswear displays. This was done to better display the range of items for sale and make it applicable for everyone. It was controversial to some as it was said that "the war on obesity is lost". However Nike responded and said the original aim was to "celebrate the diversity and inclusivity of sport". Other changes within the store include an LED curtain with shifting display, wrapping around a footwear zone. An expert studio area offers services such as sports kit customisations and bra fittings, tailoring it perfectly to the customer. ]]> 2021-02-23 12:01:44 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1230924519 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1231218167 Here is a small mindmap showing other windows and layouts that have given me inspiration for my chosen theme.]]> 2021-02-23 13:19:39 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1231218167 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1231431306 These are a few buildings in London that have predominantly inspired my chosen theme for my store.]]> 2021-02-23 14:00:00 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1231431306 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1235717475 This Urban Outfitters window has inspired me for my project by its window messaging. I like the simplicity as it is very on brand and conveys the message effectively. It looks almost hand written so makes the brand look authentic and informal which appeals to the target market. It doesn't take away from the clothing that is being shown and matches with it well. Palace's displays are simple and don't usually use window messaging however if I was to put some on my window design I would keep it simple like this. ]]> 2021-02-24 11:13:24 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1235717475 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1235790433 Selfridges use a lot of props in their window displays and this one is useful inspiration for my project as it doesn't show garments, just an artistic display which is the idea I am going with. In terms of messaging, I again like the simplicity both in the colour and wording itself. It links with the display perfectly and is effective to passers by without them having to stop, it is simple to understand and portrays the message well. ]]> 2021-02-24 11:40:00 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1235790433 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245311911 With all of Palace's previous campaigns, they have kept it simple. No garments are ever shown in their displays and it usually stays as the tri ferg palace symbol displayed in different ways, usually considering the season and themes and schemes that are being promoted at the time. This window was an electronic display for a pop up store in LA. By keeping it simple and not showing too much it keeps mystery to what is in store and for the target customer, putting clothing in the windows is not seen as necessary. The stores are all fairly small as well so the Visual merchandising inside is what is most important. ]]> 2021-02-26 14:23:21 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245311911 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245387515 This window is similar and only uses the logo, however there is some simple window messaging used promoting a brand that is being worked with. As buyers of Palace are custom to queues, this window works well as it is fully open back and you can see everything inside so you can view the products as your queueing. This ensures it is easy to move in and out of the store.]]> 2021-02-26 14:38:38 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245387515 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245408061 This window was used in a collaboration with Adidas. Palace are known to do yearly collaborations with Adidas - this window actually shows off some of the products. The two logos as window graphics works well as it is simple but lets the customer know the newest collaboration instantly as Adidas is recognisable. It is still open back therefore able to have a look into the store, however there is a shelf feature that shows off some of the key collaborative items. ]]> 2021-02-26 14:42:51 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245408061 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245744995 Palace are known to hold many collaborations both with other brands and also celebrities. Most notably recently was a collab with Whitney Houston. This means it reaches a larger audience and these releases are usually very limited in stock so become 'rare'. ]]> 2021-02-26 15:53:41 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1245744995 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258376913 - witty
-  humor
- entertaining
- original
- uses language that usually makes no sense, hard to decipher but that isn't the point of it
- friends
- casual
- carefree
As the palace window schemes are usually extremely simple, I won't be incorporating any window messaging onto my own design to stay on brand. The only graphic used is usually the logo. ]]> 2021-03-02 14:05:17 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258376913 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258409636 2021-03-02 14:10:30 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258409636 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258448479 This SS21 forecast trend from WGSN interested me alot as it relates to the theme that I have picked for Palace. It explains how art and architecture could be incorporated into collections and luxury brands may look at this and base campaigns off of it. Reading this, I feel confident that using an architectural movement such as brutalism is on brand for palace and can be explored in different ways, therefore being a successful campaign. ]]> 2021-03-02 14:16:46 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258448479 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258472601 This neo-rebellion trend has interested me as well as I believe it could fit with Palace's brand values and past campaigns they have done. It focuses on younger groups of society which my brand appeals to. Other brands have expressed this using artwork such as graffiti, which is mainly why I was so drawn to this idea. As Palace is a skate brand, graffiti is a massive part of skate culture, and every skate park is covered in expressive colourful art and has become a dominant part of actually going skating. It also links really nicely to architecture and could be incorporated onto a campaign that is focusing on brutalism as it isn't uncommon to see graffiti on buildings of that style. In terms of garments, a focus on colour, printed graphics and urban art all link perfectly with Palace as a brand and past schemes they have done. ]]> 2021-03-02 14:20:31 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258472601 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258817010 Palm Angels have styled tracksuits in their SS21 campaign, which is applicable to palace. The oversized fit is applicable to continuing trends and the simplicity of the black and rainbow stripe is inspiring to my collection and is a simple full outfit. ]]> 2021-03-02 15:15:23 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258817010 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258836067 Weekday have used muted colours similar to how I envision the collection I pick to be. The two-piece trend continues here and is something that is applicable to the brand I am using. It offers a simple outfit that can be interchanged in many different ways and also offers comfort, something that is highly important in current climates and is a feature that buyers are looking for more and more when shopping. ]]> 2021-03-02 15:18:17 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258836067 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258866252 Skechers have also done a campaign focusing on typical streetwear, oversized garments and muted colours. The use of graphics is something that caught my eye throughout the entirety of their SS21 campaign as it is something that Palace focuses on season after season. The overall neutral colours with pops of colour is effective and makes the campaign wearable to customers

]]> 2021-03-02 15:23:01 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258866252 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258898655 Marcelo Burlon has used casual streetwear but incorporated smarter pieces such as shirts into their campaign. Palace has done this in the past and my collection I have picked also uses this idea so it is not all tracksuits. The mix of smart and casual is completely on trend especially at the moment with covid and the need for comfort however also being able to look presentable. Muted colours are also mainly used for the bulk of the outfit however prints on the shirt allow there to be more of a graphic feature. ]]> 2021-03-02 15:28:00 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258898655 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258930166 Palace keeps it clean and simple when it comes to modelling and styling their products. In AW campaigns alot of layering is used as Palace outerwear is incredibly in demand and great quality and usually sells best. Hoodies and sweatshirts are offered all year round in different styles depending on the campaign that is being promoted. Palace also sell alot of two piece sets such as tracksuits, both long and short and other matching pieces. This makes styling effortless and seamless and shows the garments to be easy to style and put together, which appeals to the main target audience. Within each campaign Palace do not only offer certain colour schemes, there is usually a multitude of different colours in each style to pick from, allowing them to either colour block or use varying tones of similar colours whilst styling. Graphics are also incorporated in Palace's styling often due to collaborative pieces and highly sought after seasonal designs. These are usually paired with basic garments such as their jeans which gives inspiration to those that own similar clothing. ]]> 2021-03-02 15:32:47 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1258930166 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259450665 Board created showing inspiration for how Palace would style pieces I have picked for the collection]]> 2021-03-02 16:56:28 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259450665 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259632995 - Start with bulk of outfit and add accessories and shoes afterwards. Leaves great opportunity to change things around
- Jewellery and smaller items to fit in the gaps of the bigger items
- Leave negative space where necessary as it can work in your favour
-  Edit on lightroom or photoshop to bring photo to life]]> 2021-03-02 17:26:59 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259632995 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259651369 2021-03-02 17:30:04 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259651369 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259652524 2021-03-02 17:30:14 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1259652524 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329963691 2021-03-19 14:26:29 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329963691 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329969486 2021-03-19 14:27:43 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329969486 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329971660 This is an article explaining how the manufacturing of Plywood is a more sustainable practice compared with other traditional lumber practices. I have chosen to use plywood for this reason and the fact it is easily shaped so can be shaped into a ramp to fit my window design.]]> 2021-03-19 14:28:08 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329971660 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329991828 I have found some fairly priced Plywood, which is going to be painted over to fit the grey, bleak colour scheme, I am choosing to buy 4 sheets which are just over 2 metres each as I think this will be suitable for the length and the width of the window. ]]> 2021-03-19 14:32:33 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1329991828 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330013931 Another element of my window is a large vinyl sticker of the tri ferg logo - a classic part of all Palace windows. To find a suitable price for this, I have been given a quote from vinylrevolution.co.uk, giving me an accurate price from precise measurements and details I have given them. ]]> 2021-03-19 14:37:22 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330013931 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330080502 In terms of painting to achieve a grey finish for the ramp, this article goes over the best paints to use directly onto plywood. Water-based acrylic-latex paint seems to be the most suitable for this as it is a lighter paint, there is no need for anything with extreme durability as the ramp won't actually be in use.]]> 2021-03-19 14:52:00 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330080502 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330102644 This paint I have found is the perfect colour, I would get 4 tins of it as they are 5 L so this would be more than enough - also the shelves will be painted with this as well. It is waterbased which is suitable for use on plywood and there is no need for a primer underneath.]]> 2021-03-19 14:56:52 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330102644 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330112111 For the Shelves I have decided to look into using reclaimed wood in an effort to be as sustainable as possible throughout my window design. This company sells reclaimed wood in all shapes and sizes and it is all fully recycled. I have decided to use recyled 3" thick timber and this is £7.20 a metre, I would get 3 metres. ]]> 2021-03-19 14:59:01 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1330112111 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1347889153 Quote from wall decal supplier outlining accurate cost for my window vinyl]]> 2021-03-24 13:38:00 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1347889153 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348302551 2021-03-24 14:49:16 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348302551 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348658200 2021-03-24 15:50:16 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348658200 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348801447 2021-03-24 16:15:39 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348801447 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348803026 79% score on CV360]]> 2021-03-24 16:15:55 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348803026 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348915332 2021-03-24 16:36:22 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1348915332 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1349038735 2021-03-24 16:59:07 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1349038735 40093431 https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1363887688 2021-03-29 12:59:07 UTC https://padlet.com/40093431/gaw608pz1pq1al3q/wish/1363887688