Function/Purpose.

To define the meaning of Trade Secrets. "...secrets protect innovations and that they also hide various extralegal undertakings."

Method/Style.

Metaphor: “Everyone is naked in a cutthroat world, and secrets are clothing.”

Simile: The “secret recipe” is on par with “new and improved” as a carny barker’s hook. 

Imagery:

“Cutthroat.”
“Clothing.”

Achievement and Effects.

The metaphor makes the reader feel like secrets are keeping them safe because it covers their vulnerability from the harsh world.

The author uses this simile to talk about when companies sell their customers a “secret recipe,” as a marketing tactic–claiming that what they are selling is new and improved, however it is not. Comparing the secret to a carny barkers hook gives the reader a clear comparison to that perspective. 

Uses imagery to draw the readers into a sensory.

Tone.

Informative and contemplative. 

Gives some examples of the role that Trade Secrets play: marketing tactics. 

“People need secrets because they need the assurance that there is something left to discover…”

Method/Style: The author doubts the existence of real atomic secrets, the author also has no strong credibility for atomic secrets being real

Achievement/Effect: People feel like there is more to find when there is secrets, they feel as though there’s more prizes to find

Tone: Realistic tone

The author has a realistic tone in saying that days would merge together and life would become less thrilling

“If there were no more secrets, an important motor of life would be stopped, and the days would merge into a continuous blur.”

8 

Function/ Purpose

The purpose is to give you a bit of insight into secret societies. 

Pathos  

“Acrylic grow and button-flap 

Underwear to exchange phrase”, Because He uses visual imagery for the analogy. 

Achievement/ Effects

 Secret societies have always been around for ages 

Tone 

 Sarcastic tone 

“We can laugh at them, now that they are so enfeebled” 

5 (Secrets in Gossip)

Function/ Purpose:

Author addresses how gossip gives the person  holding the secret a self empowerment.  Gossip or Secret gives a person a feeling of authority.

Method/ Style:

Pathos would be the style.  Luc Sante is appealing to your emotions. 

“ The possession of a secret concerning another is like all forms of power”.

Achievement/ Effects:

Luc Sante’s achievement made you  rethink the impact that gossip and sharing secrets would make you feel.

Tone:

The Author’s tone is assertive and realistic .