https://padlet.com/oliverali/g8eg6zg3gajf1yea en-us 2021-03-02 04:15:13 UTC 2024-09-05 16:38:22 UTC hello@padlet.com oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1256520971 For this promotional advertisement, I am eager to utilise my knowledge of cinematography and editing to craft something unique that engages the audience through creative storytelling. I want to incorporate the use of visual effects to help enhance the message or product I am trying to promote. I feel confident in accomplishing an aesthetic that captivates the target audience. It's not my intention to create anything conventional, I want to create something that stand out and is able to tell an a story within the confines of an ad.]]> 2021-03-02 04:15:30 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1256520971 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1256536989

Awareness of the negative effects with drug addiction - message

Glasses that perfect your eyesight

A promotional video for a new fictional transport application that teleports you to your destination

The promotion of a fictional new smart phone that  that only makes calls

 Promotional video for a camera that takes 3D photos

Fictional movie theatre

Fictional shoes that make you run 2x faster

Fictional energy drink

Fictional TV programe 

A promo for a fictional car brand that sells flying cars

An anti-smoking promotion

A fictional shipping company that instantly delivers customer items

A virtual reality headset for online dating

Deodorant that actually last 24 hours

Self lacing shoes

Virtual reality for people who want to travel during COVID times

A video editing programme that allows you to integrate visual effects an sound design

A promotional video for a high end apartment with the best price in Adelaide

A store that sells the rarest vintage items at their original cost

Non addicting cigarettes

A platform for visual effects artist to show and sell their work 

A promotional video for a freelance business in filmmaking 

Promo video for car manufactures that makes new cars that look vintage

Healthy soft drinks

A new gaming console that lets you play any game from any generation

A new kind of dating app

A promotional video for a construction company specialising in victorian era aesthetics

Awareness video on anxiety

Awareness video of the dangers of social media for teenagers

Awareness video for children facing abuse

Awareness video for sexual harassment in the workplace

A streaming service that combines all studios and companies onto one platform

New music streaming app

A procrastination app that determines how many hours you've procrastinated to make you feel bad

Self drying clothes

Size adjustable clothes

Promo video for a new technology that lets you choose your dreams

Awareness video on racism

Awareness video on sexism

A device installed in new cars that detects incoming crashes

Fictional book store

An exhibition of famous cinematographers and photographers and their prints

Promo for healthy beer

A pill that clears hang overs instantly

A radio station dedicated to talking about films

A website only promoting indie Australian filmmakers

A website for freelance cinematographers

A website for freelance video editors

Promo video for a new pub that support local brews

A business that can design logos for starting out business

A fictional tattoo business

A crane business that uses magnetisation

Hover board that actually hover

A futuristic device that let's you relive an awkward moment of your life so you can fix it

A backpack which turns into a mattress

Fictional alchohol brand

A bluetooth speaker with a visualiser in it

A promotional video for a new film studio that produces indie films in Australia

A robot that takes care of pets while you are gone

A new digital film camera that emulates old film stock

A promotional video for a zen cruise

Awareness video for the potential danger of the next generation growing up in a digital/social media age - a more sensitive generation

A promotional video for a charity dedicated to helping starving children in Africa

A promotion video for a service taking care of those affected by Covid-19

Physical photos that move on a loop - Harry Potter inspired

An app that records your voice and places it in popular music

A holographic device made for designing in 3D

A fictional skate brand

Awareness video for suicidal teenagers

A new kind of fitness app

A royalty free music website for filmmakers to use

A website that allows you to design your own clothes

A website that generates a list of unique ideas for creating short films

A company that designs custom phone cases for you

A website that sells overlay textures for video editors

A company that sells Hollywood equivalent equipment for cheap

Awareness of bullying at school

A new device that helps with senses for blind people

A store that sells 80s and 90s tech

An awareness video comparing the world before social media compared to now

]]> 2021-03-02 04:23:51 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1256536989 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1257290349 Male and Female, ages 17-20 who are beginning a new chapter of their life where these stages generally shape academic achievements and career paths. The intended target audience may be easily persuaded into the use of drugs and perhaps don't tend to notice the negative connotations it leaves on their future.

My hopes are to engage with a young audience who struggles with addiction by illustrating through creative visuals that emphasise how drug use can lead them down a destructive path.

I would want this video to be advertised on most platforms such as Instagram, Facebook and YouTube is where most younger audiences are most likely to view it. However by placing an advertisement of these platforms, the likelihood of it being skipped or scrolled past is high thus I need to set it apart from an expected ad by making at least the first five seconds engaging as a reason to keep watching.]]> 2021-03-02 09:03:17 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1257290349 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1257380665 How does addiction affect and persuade younger victims?:

Drug addiction affects all ages, however most of where the addiction begins is at a young age where teenagers are starting to find their place outside of graduating from school and having to fend for themselves. Most drug awareness promotion ads don't necessarily convey a unique message to their audience due not visualising a way to make a change. Those who are already addicted don't require a message that says stop but more so perhaps an understanding to how their life could be turned around given the circumstances they find themselves in. 

Target audience:

The target for this awareness video are teenagers to young adults who have fallen victim to drug abuse and continue to consume illegal substances.

How are these people influenced and what problems do they face?

Teenagers and young adults who consume drugs, use it to perhaps escape negative emotions or simply are put under pressure by peers at social events, snowballing into frequent recreational use. The problems faced with this outcome are found when suffering from withdrawal and causing worse negative emotions than they previously had.]]> 2021-03-02 09:31:36 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1257380665 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1276223248 The message that I intend on promoting for this topic revolves around identifying the affect drugs have on teenagers and young adults i.e. their path in life. Hopefully this also catches the attention of those who are younger and gives them an understanding of how drugs can alter their life.

Attention:
The way in which I would execute this message would rely heavily on visuals, no dialogue. Sound design would also be a key ingredient in focusing in on an important moment in the video. Using the technique of silence instantly evokes a response from the audience to be engaged in specifically the visual aspects of the video which is when the point of the message shall be conveyed on screen. In terms how the visuals support the narrative, I would focus on colour and contrast, as well as the use of visual effects to enhance the audiences engagement.

Interest:
I want to capture the narrative of this character through the way he is conflicted about his own addiction and conscious. The use of visual effects will help visualise that conflict with a conversation with another version of himself.

Desire:
I want this awareness video to have a dark quality about it to embody the topic itself. I want this to feel as if it is the beginnings of a film by using cinematic conventions to convey a message.

Action:
By the end of the ad, my intentions are to spawn a reaction of hope rather than fear. I want the audience to know that despite any situation that they or someone they care about is in, their path in life isn't set in stone by the consumption of drugs.
I want to make the audience be able have an emotional connection to the character on screen by making it apparent that this is an innocent teenager who is misled. So as the director of this video I want to be able to make sure the actor I cast for this is able to show a lot through expression. This will be supported with a message at the end that stands out from the cold tones of the colour grade. By the end of the ad I want to promote a helpline as well.]]> 2021-03-06 05:49:36 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1276223248 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1276318160 For this video, I feel as if it is crucial to create a tone/aesthetic that reflects the state of the character. Cold and muted tones will be used for the majority of the video. The technique of selective colour will also be utilised to emphasise the message in a unique, creative style.]]> 2021-03-06 08:26:54 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1276318160 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1285642587 Sound design will enhance the visuals when trying to evoke a reaction from the audience. There will be moments of subtle build up where ambient sounds progressively get louder before the message is truly presented. Contrast will be introduced when the message is presented and the video will fall into  silence. This technique emphasises a moment of importance or tension.]]> 2021-03-09 04:15:35 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1285642587 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1313444954 This video will be utilising visual effect to enhance the narrative without having to use dialogue. The idea is to have two of the same character within the same frame to show different the two different life paths (with and without drugs). The reason for incorporating these shots is to hook the audience and have that be the highlight of the message rather than stick to a basic premise.]]> 2021-03-16 01:34:00 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1313444954 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1313765322 In terms of the similarities this video has with my idea, it comes in the way it is filmed and edited and used to create an impactful message.

https://www.youtube.com/watch?v=jcOQGWPXR-A&t=1s]]> 2021-03-16 03:46:06 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1313765322 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1340921622 This awareness video will highlight the dangers one can find themselves in if they continue pursuing the consumption of substances and reflect on life paths, with and without drugs.

The video will begin in a close up of our characters eyes. The camera will dolly back as we reveal the characters face, sweaty and clearly paranoid. He's walking down an empty, dirty street, sounds are exaggerated to emphasise his paranoia. The camera tracks him as he walks up to his dealers entrance to his apartment complex. He rings the buzzer. He pleads to be let in.

Cut to a mysterious character's feet, walking along the footpath, behind our main character. The main character turns around, to reveal the mysterious person is a version of him that hasn't taken drugs. This version is more vibrant compared to the cold setting, better dressed and mannered. As the door to the entrance opens, the other version of himself disappears, encapsulating the idea of life paths. It will cut to a wide shot with the title "You're Not What They Make You". This encapsulates the idea of life paths and not being stuck in one position and provides a more hopeful message.

We don't see him enter the building. We see him slowly walk away. Then the title "Be Who You Are, Not What They Made You". Pushing this message of drugs puppeteering life decisions.]]> 2021-03-23 02:24:10 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1340921622 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1371174194 Camera/Colour Grade Test

Before filming, I wanted to test how I would be framing my character as well as colour grading in the editing process. I placed my actor in a setting with similar lighting of where I intend to shoot the ad and gave him some direction for how the scene would play out, he was able to shed a tear. This performance, infused with this cinematography and colour grade will hopefully create an engaging piece.]]> 2021-03-31 09:38:32 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1371174194 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1371366674 I came across this video which perfectly illustrates the idea behind the sound design for my awareness video.

Every Frame A Painting (2014) Martin Scorsese - The Art of Silence by Every Frame a Painting, video, Youtube, 15 June, viewed 20 March 2021.]]> 2021-03-31 11:25:38 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1371366674 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1374553970 Wise R & Koob G, 2014, 'The Development and Maintenance of Drug Addiction'. Neuropsychopharmacol. pp. 254 - 262.

I find this article fascinating in how it discusses positive reinforcement and how that dictates whether a person would be more inclined to go back to their old habits of addiction. I find that today this message is relevant due to the nature in which anti drug ads a presented; lack of understanding of it's victims and lack of a hopeful message to inspire addicts to quit. This article influenced the way in which I want to shape the message whilst maintaining its importance.

Boeri M, 2020, 'Bridging Social Capital': A Clinical Sociology Approach to Substance Use Intervention. pp 151 - 179.

This article helped form the idea of how the lack of assistance can cause a user to relapse. This has inspired me to add a message of not being alone.

Blackman S, Bradley R, Fagg M, Hickmott N, 2017, 'Sensible' drug information: critically exploring drug intersectionalities , ' Just Say No,' normalisation and harm reduction. pp 320 - 328.]]> 2021-04-01 07:11:38 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1374553970 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1375224103 This mind map allowed me to navigate different perspectives and ideas that could create an intriguing ad to view. Bu highlighting the dangers within the mind map, it gave me more understanding into how I want my message to be promoted. ]]> 2021-04-01 13:00:27 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1375224103 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1377647028 The cold toned blues indicate the different shades I want to aim to reproduce. The titles within the ad will be a strong red to contrast against the blue, instantly engaging with the audience.]]> 2021-04-02 06:54:09 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1377647028 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1377789640 2021-04-02 09:29:52 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1377789640 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379031080 https://www.youtube.com/watch?v=x6ADpcwQvtI]]> 2021-04-03 02:23:02 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379031080 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379252500 The typography I want to utilise is something bold and that stand outs. I want to use it creatively by having it partially obscured by the main character but leave enough to be able to tell what it says, this way it feels as if it is embedded into the scene.

As for the font, it is yet to be decided. Choosing a font now would be premature if I find something else that suits better within the edit. Whilst editing I am able to select from a wide variety and make last minute adjustments in required, therefore a font will be chosen later one through the editing process.]]> 2021-04-03 08:23:27 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379252500 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379262283 I feel very passionate towards this topic, to me it's very personal. I have seen people I care for struggle with drug addiction and it has strained a lot the connection I used to have with them. I want to make my personal viewpoint of this topic a reflection of the video I make and how that can create a more intimate product. The culmination of these ideas come from seeing the internal conflict they have faced, feeling as if there's nothing they can do. My knowledge of visual storytelling will hopefully do justice to this issue.]]> 2021-04-03 08:39:02 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1379262283 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380151999 2021-04-04 01:36:16 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380151999 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380218338 In order to prepare myself for the workload I would have to undertake for this video, I thought it was necessary to test the most challenging component. I used myself for this effect for time sake and elaborately had something for both versions of myself to interact with, giving more authenticity to the effect, as well as obscuring myself. Now that this test has been done, I feel confident in applying this effect to the video and believe that it will ad a layer to the message, as if the victim is fighting with his conscious.]]> 2021-04-04 03:21:41 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380218338 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380220267 2021-04-04 03:24:29 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1380220267 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382179243 https://www.youtube.com/watch?v=y90XFj1czEA]]> 2021-04-05 05:53:15 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382179243 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382266131 The Weeknd - After Hours (Short Film) 2020, Youtube, March 5 2020, viewed April 2 2021]]> 2021-04-05 06:39:08 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382266131 oliverali https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382266946 However I have found that The Weeknd's short film "After Hours" has a great moment where the use of typography, font and colour are utilised. I would want mine to fit within the same vein as this style.]]> 2021-04-05 06:39:42 UTC https://padlet.com/oliverali/g8eg6zg3gajf1yea/wish/1382266946