- Yes, I consider myself to be knowledgeable and well-versed in the media. I can efficiently find and handle information using information technologies. I can also critically evaluate data and use it appropriately to address a problem. I believe that media literacy and information literacy are critical. These are the characteristics of someone who is well-versed in information.

- The Jollibee made the ad, its purpose is to inform people that their products have a good quality but not so expensive as to be painful to one’s pocket.

2. Who do think is the target audience? Why?

- I think they plan to target all kinds of people in general, which makes the ad applicable to anyone. People nowadays do not want to spend too much for anything ; having a product which is affordable is going to make your business successful.

3. What is this about? 

- It’s about three guys who have just finished work who get together to eat out. One guy said he wanted to eat delicious food somewhere ; the other guy reacted because he thought that eating delicious meals would make them spend more money, so he declined and said that he will tag along next time when he gets his money from his work.

4. What ideas, values, information, and/or points of view are overt? Implied?

- The main idea shown in this ad is that not all good food is expensive; there are products that are affordable for everyone. That being said, a successful business is not just about a good product, it must also be cost-effective or inexpensive.

5. What is left out in the ad that might be important to know? 

- We need to be careful about spending our money. Let's not just consider whether the quality is good, let's also consider whether the price matches its quality.

6. What is your conclusion about this ad after answering questions 1-5?

- What I realized after watching this ad was, this ad properly shared the message it wanted to convey to their customers, was easy to understand, and definitely caught their attention.

I am  little bit confused at first about what is really going on, the feeling of uneasiness keeps soaring as the fear of unknown consumed me. The strange background music also starts playing which amplify the mysterious vibe of the movie. After a minute, I started to realize what the movie wants to convey. The glasses are a metaphor for those who can see what is truly going on and those who cannot. They live in the current world we live in, and it's sad that millions of people have no access to those sunglasses. And the ones that have access to these sunglasses have no power to stop the madness.

B.

“Ugkat” in english, “unearthing” meaning, discover something hidden, lost, or kept secret by investigation or searching. When I first saw the title of this short film, I immediately wondered why they picked this work. When I found out what this meant, I was impressed because the title speaks for itself, just by one word, you can already have a grasp of what will be the film wants you to know. Unearthing the roots we've buried in our attempts to be equal to civilizations that are not our own. One of the things I noticed in our country is, we tend to glorify other cultures leaving our own traditions turn into ashes and blown away by the wind until they disappear forever.

C.

So these shots were my choices, the POV sequence of the plastic sheet going over the body was striking. Having the plastic sheet be the transition is really impeccable and creative. Personally, when I am watching anything, what really amazes me is the creativity of the director in choosing tools that can be use as a transition, and Jared Anderson nailed it, it is indeed not UNREMARKABLE.